Introductory remarks for the panel with Royal Caribbean, Princess Cruises, MSC Cruises USA, and Norwegian Cruise Line--annual sales and marketing chief panel

1. MARKETING/DISTRIBUTION PANEL
Cruise Shipping 2014
Sponsored by:
#CruiseMKT

2. MARKETING COMPLEXITY
#CruiseMKT

3. MARKETING COMPLEXITY
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4. Proliferation of new media channels
Shifting of consumer social media
consumption
A positive or negative reputation is a
click away
Everyone is a critic or thought leader
SHIFTING NEW MEDIA TRENDS
#CruiseMKT

5. The line between media & bloggers
is blurring
Rise of the celebrity executive
An insider view to a brand drives
connection
Cruise lines have personable
executive talent
RISE OF THE NEW MEDIA STAR
#CruiseMKT

6. iBeacon and other mobile technology are coming
Customer experience, traffic flow, and onboard revenue can benefit
LOCATION AWARE INTERACTIVITY
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7. Carol Schuster
SVP, Marketing
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8. Andy Stuart
EVP, Global Sales & Passenger Services
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9. Gordon Ho
SVP, Marketing
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10. Ken Muskat
SVP, Sales & Marketing
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