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Transparent, Playful & Easy

                    Identifying creative ways to facilitate and stimulate
                    dialogue between industry and education




                    joe coll | lyit | lin 2012


1 | joe coll 2012
Transparent, Playful & Easy
                                           and practical
                    Identifying creative ways to facilitate and stimulate
                    dialogue between industry and education




                    joe coll | lyit | lin 2012


2 | joe coll 2012
•	 Context

                    •	 Considerations
                       •	 Time
                       •	 Transparency
                       •	 Play & Reward
                       •	 Make it Easy	

                    •	 Conclusions

3 | joe coll 2012
Context




4 | joe coll 2012
MA in Visual Communication — Research through Practice
                    ncad | october 2010 — june 2012




5 | joe coll 2012
MA in Visual Communication — Research through Practice
                    ncad | october 2010 — june 2012



                    Research at NCAD focuses on the reflective
                    practitioner rather than the scientific method




6 | joe coll 2012
Reflection on how I tried to
                    develop an ongoing dialogue
                    with industry




7 | joe coll 2012
masters research


           Student                                                       ncad – ma



           Practitioner              design company                                freelance


                                         nc                                   lyit
           Educator                      ad

                     07        08              09              10             11           12




                          Student, Practitioner & Educator at the same time


8 | joe coll 2012
Student




                    Educator           Practitioner




                      Exploring the relationships


9 | joe coll 2012
Stimulate dialogue/interactions between the two




                           Student             Practitioner




10 | joe coll 2012
Stimulate dialogue/interactions between the two




                           Student              Practitioner




                                      Educator




                                  Facilitate & Stimulate
11 | joe coll 2012
Dialogue between the two




                           Student           Practitioner

                     Inspire, inform & challenge
                               students


                                   Educator




                               Facilitate & Stimulate
                                        Goals
12 | joe coll 2012
Research outcome: http://joecoll.com/testing/propeller-inspires/index.html
13 | joe coll 2012
Considerations and strategies
                     I used to encourage ongoing
                     dialogue with industry




14 | joe coll 2012
Although only a prototype,
                     the focus of Propeller was
                     always about creating a
                     sustainable dialogue between
                     industry and education




15 | joe coll 2012
Please note: the intention is not
                          to tell you how too...




16 | joe coll 2012
Consideration 1:

                     Time




17 | joe coll 2012
Unsurprisingly I found TIME the
                     biggest obstacle to securing
                     ongoing engagement from
                     industry




18 | joe coll 2012
Acknowledge ‘busyness’
                     and develop participation
                     opportunities around varying
                     levels of time commitment




19 | joe coll 2012
Encourages industry to engage
                     at a level they are comfortable
                     with... rather than creating an
                     “all or nothing” scenario




20 | joe coll 2012
1 – 5 mins   30mins – 1hr         1hr – 2hr         1 half day   1 full day




                                         Finite blocks of time
21 | joe coll 2012
Respond to              Take part in online   Share thinking,         Write (Propeller      Take part in the
     questions on Twitter/   design debates        processes and advice    Provocateurs) piece   industry challenge
     Facebook                                      through a video         to provoke debate
                                                   interview
     Tweet/Retweet
     content relevant to
     students




             1 – 5 mins          30mins – 1hr            1hr – 2hr              1 half day            1 full day




                                                   Finite blocks of time
22 | joe coll 2012
Consideration 2:

                     Transparent Communication
                     Stimulating dialogue




23 | joe coll 2012
Need to clearly communicate
                     the who, what, when, where,
                     why and how




24 | joe coll 2012
Develop clear
                     communication material


                     Provided detailed
                     information in a
                     digestible way


                     Not trying to hard-sell,
                     just communicate

25 | joe coll 2012
Promote to industry –
                     with social media


                     Creates ‘buzz’




26 | joe coll 2012
Have ‘buy in’ from industry

                     Be clear and transparent about
                     what we’re asking off them
                     individually




27 | joe coll 2012
With that information,
                     every person from industry
                     I contacted wanted to
                     participate... although...




28 | joe coll 2012
First person I contacted,
                     I asked them to take part in
                     three elements of the project




29 | joe coll 2012
From then on I asked for less
                     and got more




30 | joe coll 2012
Consideration 3:

                     Play & Reward




31 | joe coll 2012
I felt a sense of play and reward
                     was a good way to engage
                     professional designers and
                     design students




32 | joe coll 2012
Although what works for one
                     may not work for another




33 | joe coll 2012
Although what works for one
                     may not work for another

                     About knowing your audience




34 | joe coll 2012
Design Quickie
                     Studio Quickie
                     Propeller Provocateur
                     Industry Tweets

                     Not academic in tone, but have
                     sound pedagogical goals



35 | joe coll 2012
Example of play and reward:

                       Industry Challenge
                                                       !
                     Industry            Design      Quickie    Studio    Not so
                     Challenge          Quickie        Aha!    Quickie   Quickie




36 | joe coll 2012
Opportunity for industry to
                     have a low commitment and
                     light-hearted engagement with
                     students




37 | joe coll 2012
1.	Practitioners challenge
                     	 students & offer a reward




                     Design something that fits inside a   We want to know why. Why do you
                               kinder egg                       want to be a designer?



                         One days work experience          Work experience – amount based on
                         Take part in an exhibition               quality of response


38 | joe coll 2012
2.	Students respond

                     3.	Practitioners select winning
                     	 response

                     4.	 eward organised
                       R




39 | joe coll 2012
•	 Requires some
                        organisation (and
                        control) on behalf of
                        the educator




40 | joe coll 2012
•	 Requires some
                        organisation (and
                        control) on behalf of
                        the educator	

                     •	 Students earn
                        opportunity to
                        connect with industry	




41 | joe coll 2012
•	 Requires some
                        organisation (and
                        control) on behalf of
                        the educator	

                     •	 Students earn
                        opportunity to
                        connect with industry	

                     •	 Part of formal
                        educational
                        programme or as an
                        informal initiative

42 | joe coll 2012
•	 Requires some            •	 Feedback from
                        organisation (and           industry very positive:
                        control) on behalf of       fun to set challenge
                        the educator	               and review responses	

                     •	 Students earn
                        opportunity to
                        connect with industry	

                     •	 Part of formal
                        educational
                        programme or as an
                        informal initiative

43 | joe coll 2012
•	 Requires some            •	 Feedback from
                        organisation (and           industry very positive:
                        control) on behalf of       fun to set challenge
                        the educator	               and review responses	

                     •	 Students earn            •	 Low time
                        opportunity to              commitment for
                        connect with industry	      industry	

                     •	 Part of formal
                        educational
                        programme or as an
                        informal initiative

44 | joe coll 2012
•	 Requires some            •	 Feedback from
                        organisation (and           industry very positive:
                        control) on behalf of       fun to set challenge
                        the educator	               and review responses	

                     •	 Students earn            •	 Low time
                        opportunity to              commitment for
                        connect with industry	      industry	

                     •	 Part of formal           •	 Could easily work
                        educational                 across various
                        programme or as an          disciplines
                        informal initiative

45 | joe coll 2012
Reward for industry?

                     My own primary & secondary
                     research suggests the reward for
                     industry is clearly talent

                     On individual levels, altruism,
                     networking opportunities and
                     status are drivers for engagement


46 | joe coll 2012
Consideration 4:

                     Make it Easy




47 | joe coll 2012
“Remove friction in the system”

                     Kenny, 2010




48 | joe coll 2012
Make it easy:




49 | joe coll 2012
Make it easy:

                     •	 Time




50 | joe coll 2012
Make it easy:

                     •	 Time
                     •	 Clear communication




51 | joe coll 2012
Make it easy:

                     •	 Time
                     •	 Clear communication
                     •	 Technology / process of
                        participation



52 | joe coll 2012
Example:

                     Use of social media




53 | joe coll 2012
Example:

                     Use of social media

                     Leverage technologies that
                     are already there




54 | joe coll 2012
Twitter & Facebook




55 | joe coll 2012
Twitter & Facebook

                     •	 Quick & Easy




56 | joe coll 2012
Twitter & Facebook

                     •	 Quick & Easy
                     •	 Students are heavy users




57 | joe coll 2012
Twitter & Facebook

                     •	 Quick & Easy
                     •	 Students are heavy users
                     •	 Obviously dependant on
                        industry having a high number
                        of users


58 | joe coll 2012
Input from your industry




                     Question sent to followers on Twitter & Facebook




59 | joe coll 2012
Couple of minutes to respond (via Twitter or Facebook)
             Low-level commitment
             No longer just a booklist... an industry booklist!
60 | joe coll 2012
Encourage industry to filter the
                     great from the poor




61 | joe coll 2012
Encourage industry to filter the
                     great from the poor
                     •	 Loads of amazing content in existence across
                        the web




62 | joe coll 2012
Encourage industry to filter the
                     great from the poor
                     •	 Loads of amazing content in existence across
                        the web
                     •	 Difficult for students to find and distinguish




63 | joe coll 2012
Encourage industry to filter the
                     great from the poor
                     •	 Loads of amazing content in existence across
                        the web
                     •	 Difficult for students to find and distinguish
                     •	 Our role to filter and make sense




64 | joe coll 2012
By making it very easy, we can
                     encourage industry to help filter




65 | joe coll 2012
By making it very easy, we can
                     encourage industry to help filter
                     •	 Create a unique hashtag on Twitter (#propelit)




66 | joe coll 2012
By making it very easy, we can
                     encourage industry to help filter
                     •	 Create a unique hashtag on Twitter (#propelit)
                     •	 Industry tweeter includes hashtag when they
                        are tweeting or re-tweeting something they
                        feel would be relevant / useful to students




67 | joe coll 2012
By making it very easy, we can
                     encourage industry to help filter
                     •	 Create a unique hashtag on Twitter (#propelit)
                     •	 Industry tweeter includes hashtag when they
                        are tweeting or re-tweeting something they
                        feel would be relevant / useful to students
                     •	 On Propeller, these tweets are aggregated...
                        but easy for anyone to set up a tag and have
                        students follow it




68 | joe coll 2012
Conclusion




69 | joe coll 2012
Through a series of interviews
                     and feedback on my research
                     project, it is clear that industry
                     appreciate the need and
                     benefit to engaging in higher
                     education and are willing to do
                     so, provided we...


70 | joe coll 2012
•	 communicate clearly what is
                        being asked of them




71 | joe coll 2012
•	 communicate clearly what is
                        being asked of them
                     •	 acknowledge and work around
                        time constraints




72 | joe coll 2012
•	 communicate clearly what is
                        being asked of them
                     •	 acknowledge and work around
                        time constraints
                     •	 make their engagement easy
                        and enjoyable



73 | joe coll 2012
Thank you


                     Feedback
                     joe.coll@lyit.ie




74 | joe coll 2012

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2010 Conference Proceedings - Flexible Learninglinioti
 
2010 Conference Book of Abstracts - Flexible Learning
2010 Conference Book of Abstracts - Flexible Learning2010 Conference Book of Abstracts - Flexible Learning
2010 Conference Book of Abstracts - Flexible Learninglinioti
 

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2010 Conference Proceedings - Flexible Learning
2010 Conference Proceedings - Flexible Learning2010 Conference Proceedings - Flexible Learning
2010 Conference Proceedings - Flexible Learning
 
2010 Conference Book of Abstracts - Flexible Learning
2010 Conference Book of Abstracts - Flexible Learning2010 Conference Book of Abstracts - Flexible Learning
2010 Conference Book of Abstracts - Flexible Learning
 

Transparent, playful and easy – identifying creative ways to facilitate and stimulate dialogue between industry and education

  • 1. Transparent, Playful & Easy Identifying creative ways to facilitate and stimulate dialogue between industry and education joe coll | lyit | lin 2012 1 | joe coll 2012
  • 2. Transparent, Playful & Easy and practical Identifying creative ways to facilitate and stimulate dialogue between industry and education joe coll | lyit | lin 2012 2 | joe coll 2012
  • 3. • Context • Considerations • Time • Transparency • Play & Reward • Make it Easy • Conclusions 3 | joe coll 2012
  • 4. Context 4 | joe coll 2012
  • 5. MA in Visual Communication — Research through Practice ncad | october 2010 — june 2012 5 | joe coll 2012
  • 6. MA in Visual Communication — Research through Practice ncad | october 2010 — june 2012 Research at NCAD focuses on the reflective practitioner rather than the scientific method 6 | joe coll 2012
  • 7. Reflection on how I tried to develop an ongoing dialogue with industry 7 | joe coll 2012
  • 8. masters research Student ncad – ma Practitioner design company freelance nc lyit Educator ad 07 08 09 10 11 12 Student, Practitioner & Educator at the same time 8 | joe coll 2012
  • 9. Student Educator Practitioner Exploring the relationships 9 | joe coll 2012
  • 10. Stimulate dialogue/interactions between the two Student Practitioner 10 | joe coll 2012
  • 11. Stimulate dialogue/interactions between the two Student Practitioner Educator Facilitate & Stimulate 11 | joe coll 2012
  • 12. Dialogue between the two Student Practitioner Inspire, inform & challenge students Educator Facilitate & Stimulate Goals 12 | joe coll 2012
  • 14. Considerations and strategies I used to encourage ongoing dialogue with industry 14 | joe coll 2012
  • 15. Although only a prototype, the focus of Propeller was always about creating a sustainable dialogue between industry and education 15 | joe coll 2012
  • 16. Please note: the intention is not to tell you how too... 16 | joe coll 2012
  • 17. Consideration 1: Time 17 | joe coll 2012
  • 18. Unsurprisingly I found TIME the biggest obstacle to securing ongoing engagement from industry 18 | joe coll 2012
  • 19. Acknowledge ‘busyness’ and develop participation opportunities around varying levels of time commitment 19 | joe coll 2012
  • 20. Encourages industry to engage at a level they are comfortable with... rather than creating an “all or nothing” scenario 20 | joe coll 2012
  • 21. 1 – 5 mins 30mins – 1hr 1hr – 2hr 1 half day 1 full day Finite blocks of time 21 | joe coll 2012
  • 22. Respond to Take part in online Share thinking, Write (Propeller Take part in the questions on Twitter/ design debates processes and advice Provocateurs) piece industry challenge Facebook through a video to provoke debate interview Tweet/Retweet content relevant to students 1 – 5 mins 30mins – 1hr 1hr – 2hr 1 half day 1 full day Finite blocks of time 22 | joe coll 2012
  • 23. Consideration 2: Transparent Communication Stimulating dialogue 23 | joe coll 2012
  • 24. Need to clearly communicate the who, what, when, where, why and how 24 | joe coll 2012
  • 25. Develop clear communication material Provided detailed information in a digestible way Not trying to hard-sell, just communicate 25 | joe coll 2012
  • 26. Promote to industry – with social media Creates ‘buzz’ 26 | joe coll 2012
  • 27. Have ‘buy in’ from industry Be clear and transparent about what we’re asking off them individually 27 | joe coll 2012
  • 28. With that information, every person from industry I contacted wanted to participate... although... 28 | joe coll 2012
  • 29. First person I contacted, I asked them to take part in three elements of the project 29 | joe coll 2012
  • 30. From then on I asked for less and got more 30 | joe coll 2012
  • 31. Consideration 3: Play & Reward 31 | joe coll 2012
  • 32. I felt a sense of play and reward was a good way to engage professional designers and design students 32 | joe coll 2012
  • 33. Although what works for one may not work for another 33 | joe coll 2012
  • 34. Although what works for one may not work for another About knowing your audience 34 | joe coll 2012
  • 35. Design Quickie Studio Quickie Propeller Provocateur Industry Tweets Not academic in tone, but have sound pedagogical goals 35 | joe coll 2012
  • 36. Example of play and reward: Industry Challenge ! Industry Design Quickie Studio Not so Challenge Quickie Aha! Quickie Quickie 36 | joe coll 2012
  • 37. Opportunity for industry to have a low commitment and light-hearted engagement with students 37 | joe coll 2012
  • 38. 1. Practitioners challenge students & offer a reward Design something that fits inside a We want to know why. Why do you kinder egg want to be a designer? One days work experience Work experience – amount based on Take part in an exhibition quality of response 38 | joe coll 2012
  • 39. 2. Students respond 3. Practitioners select winning response 4. eward organised R 39 | joe coll 2012
  • 40. • Requires some organisation (and control) on behalf of the educator 40 | joe coll 2012
  • 41. • Requires some organisation (and control) on behalf of the educator • Students earn opportunity to connect with industry 41 | joe coll 2012
  • 42. • Requires some organisation (and control) on behalf of the educator • Students earn opportunity to connect with industry • Part of formal educational programme or as an informal initiative 42 | joe coll 2012
  • 43. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn opportunity to connect with industry • Part of formal educational programme or as an informal initiative 43 | joe coll 2012
  • 44. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn • Low time opportunity to commitment for connect with industry industry • Part of formal educational programme or as an informal initiative 44 | joe coll 2012
  • 45. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn • Low time opportunity to commitment for connect with industry industry • Part of formal • Could easily work educational across various programme or as an disciplines informal initiative 45 | joe coll 2012
  • 46. Reward for industry? My own primary & secondary research suggests the reward for industry is clearly talent On individual levels, altruism, networking opportunities and status are drivers for engagement 46 | joe coll 2012
  • 47. Consideration 4: Make it Easy 47 | joe coll 2012
  • 48. “Remove friction in the system” Kenny, 2010 48 | joe coll 2012
  • 49. Make it easy: 49 | joe coll 2012
  • 50. Make it easy: • Time 50 | joe coll 2012
  • 51. Make it easy: • Time • Clear communication 51 | joe coll 2012
  • 52. Make it easy: • Time • Clear communication • Technology / process of participation 52 | joe coll 2012
  • 53. Example: Use of social media 53 | joe coll 2012
  • 54. Example: Use of social media Leverage technologies that are already there 54 | joe coll 2012
  • 55. Twitter & Facebook 55 | joe coll 2012
  • 56. Twitter & Facebook • Quick & Easy 56 | joe coll 2012
  • 57. Twitter & Facebook • Quick & Easy • Students are heavy users 57 | joe coll 2012
  • 58. Twitter & Facebook • Quick & Easy • Students are heavy users • Obviously dependant on industry having a high number of users 58 | joe coll 2012
  • 59. Input from your industry Question sent to followers on Twitter & Facebook 59 | joe coll 2012
  • 60. Couple of minutes to respond (via Twitter or Facebook) Low-level commitment No longer just a booklist... an industry booklist! 60 | joe coll 2012
  • 61. Encourage industry to filter the great from the poor 61 | joe coll 2012
  • 62. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web 62 | joe coll 2012
  • 63. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web • Difficult for students to find and distinguish 63 | joe coll 2012
  • 64. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web • Difficult for students to find and distinguish • Our role to filter and make sense 64 | joe coll 2012
  • 65. By making it very easy, we can encourage industry to help filter 65 | joe coll 2012
  • 66. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit) 66 | joe coll 2012
  • 67. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit) • Industry tweeter includes hashtag when they are tweeting or re-tweeting something they feel would be relevant / useful to students 67 | joe coll 2012
  • 68. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit) • Industry tweeter includes hashtag when they are tweeting or re-tweeting something they feel would be relevant / useful to students • On Propeller, these tweets are aggregated... but easy for anyone to set up a tag and have students follow it 68 | joe coll 2012
  • 69. Conclusion 69 | joe coll 2012
  • 70. Through a series of interviews and feedback on my research project, it is clear that industry appreciate the need and benefit to engaging in higher education and are willing to do so, provided we... 70 | joe coll 2012
  • 71. • communicate clearly what is being asked of them 71 | joe coll 2012
  • 72. • communicate clearly what is being asked of them • acknowledge and work around time constraints 72 | joe coll 2012
  • 73. • communicate clearly what is being asked of them • acknowledge and work around time constraints • make their engagement easy and enjoyable 73 | joe coll 2012
  • 74. Thank you Feedback joe.coll@lyit.ie 74 | joe coll 2012