Learn more about your Talent Brand Index at http://linkd.in/1CHwo0I. In today’s competition for top talent, your reputation as an employer is a key factor in whether a candidate will take your job – or leave it. The bottom line impact is real: a strong talent brand reduces cost per hire by up to 50% and lowers turnover rates by 28%.

1. Catapult Your Talent Brand:
Advanced Strategy Class

2. Audience Poll
How would you rate your company talent brand
efforts?
High
Medium
Low
Non-existant

3. Your Brand is Everything

4. Why Talent Brand Matters.
The most engaged employees are motivated by a sense of pride.
They are proud to tell others where they work
They care deeply about the future of the organization
They are inspired by company leadership and by those they work with
“Talent Branding is to "Recruiting" what "Marketing" is to "Sales".
#HireToWin

5. Talent Brand: Why do we care?
Fact: Businesses spend more than $3,000 per hire on recruitment, and
often 20x more on senior positions.#HireToWin

6. Talent Brand: Understanding the Impact
Agree that talent branding
has significant impact on
ability to hire great talent.
But only 1/3 measure it.83%
#HireToWin

7. Talent Brand: Understanding the Impact
Companies with strong talent brands have
28% lower turnover rate
vs. companies with weak talent brands
#HireToWin

8. Talent Brand: Understanding the Impact
50%
Savings in cost per hire
Is associated with a strong
employer brand
Companies with a stronger employer brand have 28% lower turn-over rates
than companies with weaker employer brands.
#HireToWin

9. Talent brand starts with your story

10. Brand = trust
Tell a story.
#HireToWin

11. Why Talent Brand Matters.
Fact: A company’s talent brand is twice as likely to drive job consideration as its company brand.
#HireToWin

12. Why Talent Brand Matters.
#HireToWin

13. The beauty of talent brand is
you don’t need everybody to
know your name. Only the
right people.
#HireToWin

14. Building your talent brand

15. Building a talent brand is
Art Science
Marketer
Salesperson
Talent advisor
Data nerd
Researcher
Technologist
#HireToWin

16. Get your companies customized Talent Brand
Index Score
Engagement
Reach
Talent
Brand
Index
Tip: Quantify and benchmark your talent brand against peers. Track changes over
time to measure the impact of branding initiatives.
What’s your score?
http://talent.linkedin.com/talentbrandindex
#HireToWin

17. BMW Segmentation
2 Series 4 Series 5 Series 7 Series
Age: 20’s
Recent grad
Single
No children
Social
lifestyle
Age: 30’s
Upwardly mobile
Single or married
Likely or no
children
Active
lifestyle
Age: 40’s
Established career
Married
Growing children
Active
or family
centric lifestyle
Age: 50’s
Executive career
Married
Teen or grown
children
Luxury lifestyle
#HireToWin

18. Talent Segmentation
Jr Engineer Sr Engineer Sales Executive
Age: 20’s
Recent grad
Single
No children
Social
lifestyle
Age: 30’s
Upwardly mobile
Single or married
Likely or no
children
Active
lifestyle
Age: 40’s
Established career
Married
Growing children
Active
or family
centric lifestyle
Age: 50’s
Executive career
Married
Teen or grown
children
Luxury lifestyle
Tip: Build out avatars for easier candidate segmentation

19. Create a visually appealing and (near text-less)
career portal
#HireToWin

20. Create a video
Tip: Use your smart phone
#HireToWin

21. Market your internal employees often!
Fact: Nearly 80% of companies build their employment brand through their employees.
What is your company doing?

22. Personalize the candidate experience.
Tip: Personalize the
recruiting process and ask
for honest feedback
#HireToWin

23. Set your company apart with new ideas
#HireToWin
Text
'PLAYDK'
to 41411

24. What is your LinkedIn Company Page
experience?
Did you know just a few small tweaks can make a huge impact?
#HireToWin

25. Get interactive
Tip: Embedding ‘Follow’ buttons in smart places helped Unilever grow its
LinkedIn follower base from 40K to 235K in just 10 months.
Embed ‘follow’ buttons in
your website and email
signature lines.
Add follow buttons to:
• Blog
• Website
• eMail signatures
• Social media
• Case Studies
• Industry research
• Any online tools
• Online demo
#HireToWin

26. Embrace discussion
• Adopt social media tactics
• Expose company culture
• Ensure fresh content goes beyond job descriptions
#HireToWin

27. Above and beyond
Tip: Convert your team
into brand ambassadors
#HireToWin

28. Give candidates a taste of your brand: Skill
building workshops
Acme Company people share their
personal brand advantage
Personal branding
Interviewing
Networking
Spend an hour with us and learn new skills for life:
#HireToWin

29. A day in the life….
#HireToWin

30. Talent Brand Measurement: Set Goals
Fact: Only one-third of talent acquisition leaders say they consistently measure
their employer brands.
Sample goals for talent brand program
• Increase offer acceptance rate by X%
• Reduce attrition by X%
• Improve employee survey ratings by X%
• Increase baseline familiarity with your talent brand in external surveys by X%
• Double the number of employees with an optimized social presence
• Increase Talent Brand Index score by X% relative to key talent competitors or
for high-priority functions/ regions
#HireToWin

31. Leverage ad space on employee profiles
Are you opening a new office in Brazil? Are you ramping up your sales
force? Best-in-class companies craft an annual engagement strategy to
keep their brand and opportunities in front of passive talent.
#HireToWin

32. Keep your brand and opportunities in front of
talent
Are you opening a new office in Brazil? Are you ramping up your sales force?
Best-in-class companies craft an annual engagement strategy to keep their brand
and opportunities front and center.
#HireToWin

33. Always be measuring: Surveys
Tip: Look for opportunities to ask the same question to both internal and external talent.
That will allow you to understand any perception gaps across those audiences.
#HireToWin

34. Talent Brand Facts

35. Talent Brand Facts
Companies with a strong talent
brand get a 31% higher InMail
acceptance rate
#HireToWin

36. Talent Brand Facts
Customers with a strong talent
brand spend, on average, 43%
less to make a hire on LinkedIn
than our customers without a
strong brand.
#HireToWin

37. Talent Brand Facts
Companies on LinkedIn with a
strong TBI actually grew faster
than their counterparts with a
weaker talent brand.
Data shows 20% faster!
#HireToWin

38. Talent Brand Facts
A strong talent brand leads to
2.5x more applicants per job
post on LinkedIn
#HireToWin

39. Talent Brand Facts
Data shows that 56% of global
talent leaders are prioritizing
talent branding for their company
this year.
Are you one of them?
#HireToWin

40. Audience Poll
Which one of these statements is most true?
We just started building our talent brand this year
Talent brand will be a top priority for 2016
Talent brand has a significant impact in our ability to hire great talent
Talent brand is not a priority at the moment
#HireToWin

41. Resources:
Talent Brand Index
http://talent.linkedin.com/talentbrandindex
LinkedIn Talent Solutions
https://business.linkedin.com/biz
#HireToWin