Understand the supply and demand for marketing professionals in North Asia. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members.
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North Asia Marketing | Talent Pool Report
1. Talent Pool Report
Marketing
North Asia
Q1 2014
By The Numbers
26,254 LinkedIn members
5,303 recent grads have
joined the workforce
53% of marketing
professionals are manager
or above
1 in 9 changed jobs in the
past 12 months
Marketing professionals in
Japan are 4x more likely to
be contacted by a recruiter
than those in Taiwan
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
300 5,0004,000500400 700 1,000 2,000
Guangzhou City (CN)
Hong Kong - All
7,000
Shanghai City (CN)
China - All
Within 23 wards, Tokyo, Japan
Japan - All
Taiwan - All
Macao - All
Beijing City (CN)
3,000
Korea - All
Marketing Strategy
Digital Marketing
Marketing
Advertising
Social Media
Public Relations
Online Marketing
Online Advertising
Social Media Marketing
Marketing Communications
Event Planning
Event Management