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Performance-based Hiring
Unconventional Recruiting Strategies for Finding the
Most Talented, Fully-Employed, High-demand
Candidates on the Planet & Grow Your Business, Too
Based	
  on	
  Lou	
  Adler’s	
  
Hire	
  With	
  Your	
  Head	
  and	
  
The	
  Essen2al	
  Guide	
  for	
  Hiring	
  &	
  
Ge8ng	
  Hired	
  
	
  
Rev	
  614-­‐A	
  
budurl.com/EGFHp3	
  
Today’s Objectives
The Big Ones

Some different ideas on
becoming a better recruiter
and growing your business

Almost as Big

Benchmark how best people
find jobs and how to find
and recruit them

Slow Dancing Tactics

Use LinkedIn Recruiter to
convert strangers into pre-
qualified referrals


Putting it All Together
Use Performance-based
Hiring to grow your staffing
firm
JOLTs	
  Report	
  through	
  April	
  2014	
  
U.S.	
  Unique	
  Job	
  Opening	
  –	
  DOL	
  	
  
Opportunity
awaits!
Benchmark Best Practices
Differentiate on Process, not Price
Performance Profiles
Careers, not Lateral Transfers
Talent-centric Sourcing
Target the Best People
Evidence-based Interview
Two Core Questions
Integrated Recruiting
Careers vs. Compensation
Thinking	
  Backwards	
  Talent	
  Strategy	
  
For	
  jobs	
  with	
  fees,	
  is	
  there	
  a	
  surplus	
  of	
  the	
  best	
  people	
  or	
  scarcity?	
  
HAVE GET BECOMEDO
Surplus – Weed Out the Weak – Active – Best Who Apply
Scarcity – Attract the Best – Passive – Raise the Talent Bar
DO BECOME
Hiring Manager Shift: 1st Define Job Not the Person!



Top Candidate Shift: DOING & BECOMING vs. GETTING
Thinking Backwards
Are	
  You	
  in	
  a	
  Talent	
  Scarcity	
  of	
  Talent	
  Surplus	
  SituaKon?	
  
HAVE GET BECOMEDO
Surplus – Weed Out the Weak – Active – Best Who Apply
Scarcity – Attract the Best – Passive – Raise the Talent Bar
Sourcing – Recruiting – Assessing – Closing
On-boarding – Performance Management
You Can’t Use a Talent
Surplus Model in a Talent
Scarcity Situation!
Why not make this your
differentiator?
Zone	
  1	
   Zone	
  2	
   Zone	
  3	
   Zone	
  4	
  
Very ActiveTiptoersExplorersSuper Passive
Time	
  
Growth	
  and	
  Impact	
  
Extraordinary	
  
Career	
  Move	
  
Significant	
  
Career	
  Move	
  
Much	
  BePer	
  
Job	
  
Somewhat	
  
BePer	
  Job	
  
How Do Best People Look?
Shift to Steeper Part of the Career Zone Curve
20% - Ads30% - Email50% - Networking
Use	
  Career	
  Zones	
  to	
  PosiKon	
  Your	
  Candidate	
  
Shift from HAVING to DOING
Shift from HAVING to DOING
What’s the Real Job?
•  Collaborate with sales rep to
develop customer solutions at
C-level in F500 companies
•  Lead intense detailed product
spec presentations to
sophisticated buying groups
•  Provide technical liaison to
engineering design groups
•  Work with contracts on
developing cost/price/margin
analysis for $5mm+ programs
•  Handle 3-6 major programs
concurrently
•  Assess impact of spec
changes on design, project &
cost projections
This is not a job
description. It’s a
person
description.
Shift from HAVING to DOING
What’s the Real Job?
•  Collaborate with sales rep to
develop customer solutions at
C-level in F500 companies
•  Lead intense detailed product
spec presentations to
sophisticated buying groups
•  Provide technical liaison to
engineering design groups
•  Work with contracts on
developing cost/price/margin
analysis for $5mm+ programs
•  Handle 3-6 major programs
concurrently
•  Assess impact of spec
changes on design, project &
cost projections
This is not a job
description. It’s a
person
description.
Business
Development
Idea
Prepare a
complimentary
performance-based
job description to
demonstrate your
expertise
Think Referrals: 360° Networking
Mentors
Mentees
Co-workers
Advisors
Consultants
Vendors
Customers
LinkedIn
Groups
Nodes
Project
Managers
Project
Team
Members
“Who is” or “Who knows” my candidate?
Strangers
3rd Degree+
2nd Degree
Connections
1st Degree
ERP/HM
Groups
Nodes
You
What’s Your Talent Strategy?
In-Out Referrals, Offer Careers
or Out-In Strangers, Offer Jobs
•  Who is the best person you’ve
worked with in the past few
years?
•  Why is the person top notch?
•  Would the person return my
call if I mentioned your name?
Why this is important:
•  They call you back
•  They’re qualified
•  Ask the “Yes” question
•  Recruit 1st – Network 2nd
•  Use 80/20 Referral Rule
Transactional,
Lower Fees,
Speed
Strategy! 
Discovery,
Higher Fees,
Quality
Strategy!
What’s Your Talent Strategy?
Why this is important:
•  They call you back
•  They’re qualified
•  Ask the “Yes” question
•  Recruit 1st – Network 2nd
•  Use 80/20 Referral Rule
The 100X Golden Rule
of Passive Candidate
Recruiting
Cold calling 3rd degree	
  is	
  
a	
  Rme-­‐waster.	
  	
  
Networking	
  is	
  bePer,	
  
but	
  ..	
  
GeVng	
  warm,	
  pre-­‐
qualified	
  referrals	
  is	
  a	
  
game-­‐changer!
Getting the Right People on the Bus
Driver è Passenger è
Backseat è Driver
Takes 10 minutes to figure
out where you’re going
Overcome concerns,
objections, and Day 1 issues
Get the candidate to sell you!
Get the wrong people off the
best and get the right people
on the bus è get referrals
Applicant Control
Getting the Right People on the Bus
Driver è Passenger è
Backseat è Driver
Takes 10 minutes to figure
out where you’re going
Overcome concerns,
objections, and Day 1 issues
Get the candidate to sell you!
Get the wrong people off the
best and get the right people
on the bus è get referrals
S L O W Dancing
Determine the Destination: 10-min Drive
“Let me ask you
candidly, would you
be open to explore
a new career
opportunity if it was
clearly superior to
what you’re doing
today?”
Slow Dance, but Lead
Sell the
next step,
not the
job!
No – Maybe – Yes
Summary -
✔ Think Scarcity, Backwards, System
✔ Define job, convert it into a career
✔  Implement a 50/30/20 sourcing
program – in reverse
✔  A warm, pre-qualified referral is
100X è quality and effectiveness
✔  Don’t take “NO” for an answer
✔  Drive the bus: Slow dance, from the
first stop to the final destination!
Build Your Business – Be Different
Performance Profiles
DOING vs. HAVING
Talent-centric Sourcing
Target the Best People 50/30/20
Evidence-based Interview
Assess, Recruit, Defend!
Integrated Recruiting
Careers vs. Compensation
Differentiate on Process & Quality, not Price
Build Your Business – Be Different
Differentiate on Process & Quality, not Price
Next Steps -
✔  Become Performance-based
Hiring Certified, next session
starts 7/2
✔  Biz Dev: invite a client to our
next Recruiter & Hiring
Manager intro to
Performance-based Hiring
webcast on 6/24
✔  info@louadlergroup.com

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Performance Based Hiring | SourceIn New York

  • 1. Performance-based Hiring Unconventional Recruiting Strategies for Finding the Most Talented, Fully-Employed, High-demand Candidates on the Planet & Grow Your Business, Too Based  on  Lou  Adler’s   Hire  With  Your  Head  and   The  Essen2al  Guide  for  Hiring  &   Ge8ng  Hired     Rev  614-­‐A   budurl.com/EGFHp3  
  • 2. Today’s Objectives The Big Ones Some different ideas on becoming a better recruiter and growing your business Almost as Big Benchmark how best people find jobs and how to find and recruit them Slow Dancing Tactics Use LinkedIn Recruiter to convert strangers into pre- qualified referrals Putting it All Together Use Performance-based Hiring to grow your staffing firm
  • 3.
  • 4. JOLTs  Report  through  April  2014   U.S.  Unique  Job  Opening  –  DOL     Opportunity awaits!
  • 5. Benchmark Best Practices Differentiate on Process, not Price Performance Profiles Careers, not Lateral Transfers Talent-centric Sourcing Target the Best People Evidence-based Interview Two Core Questions Integrated Recruiting Careers vs. Compensation
  • 6. Thinking  Backwards  Talent  Strategy   For  jobs  with  fees,  is  there  a  surplus  of  the  best  people  or  scarcity?   HAVE GET BECOMEDO Surplus – Weed Out the Weak – Active – Best Who Apply Scarcity – Attract the Best – Passive – Raise the Talent Bar DO BECOME Hiring Manager Shift: 1st Define Job Not the Person! Top Candidate Shift: DOING & BECOMING vs. GETTING
  • 7. Thinking Backwards Are  You  in  a  Talent  Scarcity  of  Talent  Surplus  SituaKon?   HAVE GET BECOMEDO Surplus – Weed Out the Weak – Active – Best Who Apply Scarcity – Attract the Best – Passive – Raise the Talent Bar Sourcing – Recruiting – Assessing – Closing On-boarding – Performance Management You Can’t Use a Talent Surplus Model in a Talent Scarcity Situation! Why not make this your differentiator?
  • 8. Zone  1   Zone  2   Zone  3   Zone  4   Very ActiveTiptoersExplorersSuper Passive Time   Growth  and  Impact   Extraordinary   Career  Move   Significant   Career  Move   Much  BePer   Job   Somewhat   BePer  Job   How Do Best People Look? Shift to Steeper Part of the Career Zone Curve 20% - Ads30% - Email50% - Networking Use  Career  Zones  to  PosiKon  Your  Candidate  
  • 9. Shift from HAVING to DOING
  • 10. Shift from HAVING to DOING What’s the Real Job? •  Collaborate with sales rep to develop customer solutions at C-level in F500 companies •  Lead intense detailed product spec presentations to sophisticated buying groups •  Provide technical liaison to engineering design groups •  Work with contracts on developing cost/price/margin analysis for $5mm+ programs •  Handle 3-6 major programs concurrently •  Assess impact of spec changes on design, project & cost projections This is not a job description. It’s a person description.
  • 11. Shift from HAVING to DOING What’s the Real Job? •  Collaborate with sales rep to develop customer solutions at C-level in F500 companies •  Lead intense detailed product spec presentations to sophisticated buying groups •  Provide technical liaison to engineering design groups •  Work with contracts on developing cost/price/margin analysis for $5mm+ programs •  Handle 3-6 major programs concurrently •  Assess impact of spec changes on design, project & cost projections This is not a job description. It’s a person description. Business Development Idea Prepare a complimentary performance-based job description to demonstrate your expertise
  • 12. Think Referrals: 360° Networking Mentors Mentees Co-workers Advisors Consultants Vendors Customers LinkedIn Groups Nodes Project Managers Project Team Members “Who is” or “Who knows” my candidate?
  • 13. Strangers 3rd Degree+ 2nd Degree Connections 1st Degree ERP/HM Groups Nodes You What’s Your Talent Strategy? In-Out Referrals, Offer Careers or Out-In Strangers, Offer Jobs •  Who is the best person you’ve worked with in the past few years? •  Why is the person top notch? •  Would the person return my call if I mentioned your name? Why this is important: •  They call you back •  They’re qualified •  Ask the “Yes” question •  Recruit 1st – Network 2nd •  Use 80/20 Referral Rule Transactional, Lower Fees, Speed Strategy! Discovery, Higher Fees, Quality Strategy!
  • 14. What’s Your Talent Strategy? Why this is important: •  They call you back •  They’re qualified •  Ask the “Yes” question •  Recruit 1st – Network 2nd •  Use 80/20 Referral Rule The 100X Golden Rule of Passive Candidate Recruiting Cold calling 3rd degree  is   a  Rme-­‐waster.     Networking  is  bePer,   but  ..   GeVng  warm,  pre-­‐ qualified  referrals  is  a   game-­‐changer!
  • 15. Getting the Right People on the Bus Driver è Passenger è Backseat è Driver Takes 10 minutes to figure out where you’re going Overcome concerns, objections, and Day 1 issues Get the candidate to sell you! Get the wrong people off the best and get the right people on the bus è get referrals Applicant Control
  • 16. Getting the Right People on the Bus Driver è Passenger è Backseat è Driver Takes 10 minutes to figure out where you’re going Overcome concerns, objections, and Day 1 issues Get the candidate to sell you! Get the wrong people off the best and get the right people on the bus è get referrals S L O W Dancing
  • 17. Determine the Destination: 10-min Drive “Let me ask you candidly, would you be open to explore a new career opportunity if it was clearly superior to what you’re doing today?”
  • 18. Slow Dance, but Lead Sell the next step, not the job! No – Maybe – Yes
  • 19. Summary - ✔ Think Scarcity, Backwards, System ✔ Define job, convert it into a career ✔  Implement a 50/30/20 sourcing program – in reverse ✔  A warm, pre-qualified referral is 100X è quality and effectiveness ✔  Don’t take “NO” for an answer ✔  Drive the bus: Slow dance, from the first stop to the final destination!
  • 20. Build Your Business – Be Different Performance Profiles DOING vs. HAVING Talent-centric Sourcing Target the Best People 50/30/20 Evidence-based Interview Assess, Recruit, Defend! Integrated Recruiting Careers vs. Compensation Differentiate on Process & Quality, not Price
  • 21. Build Your Business – Be Different Differentiate on Process & Quality, not Price Next Steps - ✔  Become Performance-based Hiring Certified, next session starts 7/2 ✔  Biz Dev: invite a client to our next Recruiter & Hiring Manager intro to Performance-based Hiring webcast on 6/24 ✔  info@louadlergroup.com