Top recruiters tend to think differently, act differently, and achieve superior outcomes as a result. Learn how the best recruiting teams find, engage, and ultimately hire top talent (and how you can too). Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Six Ways Top Recruiters Think Differently
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TALENT SOLUTIONS

2. Taking a look back in time, labor needs were a lot
different from what they are today.

3. Taking a look back in time, labor needs were a lot
different from what they are today.

4. Today, there is a large difference between
adequate and excellent.

5. Today, there is a large difference between
adequate and excellent.

6. Engaging the BEST talent, not just active job seekers
20%
Semi-active
& active
80%
Passive
& Super-Passive
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TALENT SOLUTIONS
6

7. US unemployment rate for in-demand skills
National
Avg.
7.6%
1.7%
1.9%
2.3%
1%
.4%
Biomed.
Engineers
.6%
Petroleum
Engineers
Real Estate Insurance
Computer
Appraisers Underwriters Hardware
Financial
Analysts
Source: http://online.wsj.com/article/SB10001424127887323936804578229873392511426.html
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS
7

8. 4000+
On LinkedIn in
the United States
Software Developer

9. NEW MINDSETS
for today’s recruitment opportunities

10. 1
6
2
1
Career Opportunities
NOT
Job Descriptions
5
3
4

11. Careers are a lot like shoes
Preferences differ, and fit is extremely important

12. A different target…
Active Candidates
Passive Candidates
 Regularly visit job boards &
career sites
 Don’t visit job boards or career
sites
 Have a current resume
 Don’t have current resumes
 Eager to read job descriptions
 Unlikely to read a standard job
description
 Likely to apply for a variety of
positions
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 Likely will listen to the right
opportunity
TALENT SOLUTIONS
12

13. …Requires a whole different approach
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TALENT SOLUTIONS
13

14. Career Opportunities
NOT Job Descriptions
1
6
2
Recruiting
IS
Marketing
5
3
4

15. Great recruiters think about jobs the
way marketers think about products
Strong brands move people toward
purchase long before they enter the store
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TALENT SOLUTIONS
15

16. Due
diligence begins
Purchase
decision
%
57
Through decision
making process
Consideration
list formulated
First contact
with supplier
Source: http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS
16

17. Do you think people treat
CAREER DECISIONS
any less seriously?

18. 2013
Most
InDemand
Employers
It’s not about free food and ping pong tables

19. Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS
19

20. ©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS
20

21. Millennials will comprise the majority of the workforce
by 2015
2015
Builders
2020
Baby Boomers
Source: U.S. Census Bureau
©2013 LinkedIn Corporation. All Rights Reserved.
2025
Gen. X
Gen. Y
2030
2040
Gen. Z
TALENT SOLUTIONS
21

22. ©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS
22

23. The most engaged employees are
motivated by a sense of pride
 They are proud to tell others where
they work
 They care deeply about the future of
the organization
 They are inspired by company
leadership and by those they work
with
23

25. 25

26. Career Opportunities
NOT Job Descriptions
1
6
2
3
Recruiting
IS
Sales
5
4
Recruiting
IS Marketing

27. great
RECRUITERS
are always recruiting

28. Sales people…
Great recruiters do too
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TALENT SOLUTIONS

29. Sales
Mindset
Structure
Culture
Individual
Organization
Team
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TALENT SOLUTIONS
29

30. Sales teams measure lots of
things, but they MANAGE on
the few measures that move
THE BUSINESS FORWARD

31. The sales funnel
Qualified Prospects
Solution Overviews
Proposals
SOLD!
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TALENT SOLUTIONS
31

32. The recruiting funnel is no different
Qualified Profiles
Interested Responses
Interviews
Hires
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TALENT SOLUTIONS
32

33. Regardless of organization size
Qualified Profiles
Interested Responses
Interviews
Hires
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TALENT SOLUTIONS
33

34. “Talent acquisition will be run much more like sales
organizations and business partners than HR
organizations, with incentives in place beyond just
hires that measure retention and impact.”
Ed Nathanson
Head of Talent Acquisition
Rapid7

35. Career Opportunities
NOT Job Descriptions
1
2
6
Recruiting
IS Marketing
3
Recruiting
IS Sales
4
Every Employee
IS
An Ambassador
5

36. Every employee a hub
Me
Every profile view AN OPPORTUNITY
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TALENT SOLUTIONS
36

37. Lead by example
The anatomy of a well-branded recruiting profile
Descriptive headline
That goes beyond the title
Engaging, friendly picture
Who wouldn‘t want to work
with Stacy?
OTHER FEATURES WE LIKE
Links
to branded destinations
•
•
•
Core skills, endorsed
by her network
Volunteer experiences
Just enough on prior
positions to build credibility
Killer summary
Written in the first person,
oozing with passion.
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS

38. Roll it Out

39. Warming up passive talent
High
Moderate
Low
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Very
High
Extreme
TALENT SOLUTIONS
39

40. Career Opportunities
NOT Job Descriptions
1
2
Recruiting
IS Marketing
3
6
Recruiting
IS Sales
5
Harness the
POWER
of Data
4
Every employee IS
an ambassador

41. Do your hiring managers want you to find this
little guy?
Do you use data
to make conversation
MORE productive?
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TALENT SOLUTIONS
41

42. Present your hiring managers with data, not opinion
Every “requirement”: 3
Remove or alter one: 19
Remove or alter a second: 71
Remove or alter a third: 82
Remove or alter a fourth: 126
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TALENT SOLUTIONS
42

43. Planning to expand? Is talent acquisition at the table?
LinkedIn Recruiter: a sourcing tool and a talent pool analytics tool

44. Career Opportunities
NOT Job Descriptions
1
2
Recruiting
IS Marketing
3
Recruiting
IS Sales
6
Be
STRATEGIC
Harness the
POWER of data
5
4
Every employee IS
an ambassador

45. Elevating the recruiting function
Strategic
Foundational
Developing
True strategic
leadership
Success metrics
Talent data guides
business strategy
Traditional
Defined employer
value proposition
Employees as talent
brand ambassadors
Powerful talent brand
Employer of choice
Reactive
Start from zero
Some social recruiting
Building awareness
Targeted engagement
Continuous multichannel engagement
Post and pray
Agency reliance
Early shift toward
passive talent
Strong sourcing
capabilities
Continuous
pipelining
©2013 LinkedIn Corporation. All Rights Reserved.
TALENT SOLUTIONS
45

46. Career Opportunities
NOT Job Descriptions
1
Be
STRATEGIC
2
Recruiting
IS Marketing
3
6
Recruiting
IS Sales
Six Ways
Top Recruiters
Think Differently
Harness the
POWER of data
5
4
Every employee IS
an ambassador

47. Wrapping up…

48. Talent Solutions Website
business.linkedin.com/talent-solutions

49. LinkedIn Talent Blog
talent.linkedin.com/blog

50. Follow LinkedIn on Twitter
@HireOnLinkedIn

51. A Few Questions?
LinkedIn 2013 Global Recruiting Trends
51