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Recruiting, Staffing and Hiring
2014 Trends and
Some Wild ‘n Crazy Ideas
Agenda and Objectives
One
Review LinkedIn Survey
Results 2013-2014 on Job
Satisfaction and Job-seeking
Behavior
Two
Using Career Zones to
Develop Sourcing and
Recruiting Strategies
Three
Implement a 50-30-20
Sourcing Plan to See/Hire the
Best Available, not the Best
Who Applies
Four
Avoid the “Vicious Cycle” to
Maximize Attraction,
Retention and Performance
Satisfaction Over Time
31%
46%
12%
4%
7%
38%
41%
9% 9%
3%
Very Satisfied Somewhat Satisfied Neither Satisfied nor
Dissatisfied
Somewhat
Dissatisfied
Very Dissatisfied
2010 201378% vs. 79%
Zone 1 Zone 2 Zone 3 Zone 4
Very ActiveTiptoersExplorersSuper Passive
Time
GrowthandImpact
Extraordinary
Career Move
Significant
Career Move
Much Better
Job
Lateral
Transfer
Career Zones & Job-seeking
2013 Career Zones
23%
13%
43%
21%
Job Hunting Status by Career Zone
Active Tiptoer Explorer Passive
Satisfaction by Career Zone
45%
9% 4% 1%
44%
53%
29%
19%
4%
3%
16%
21%
25%
25%
8%
22%
46%
55%
72%
Very satisfied Somewhat
satisfied
Neither satisfied
nor dissatisfied
Somewhat
dissatisfied
Very dissatisfied
Zone 1 - Passive Zone 2 - Explorers Zone 3 - Tiptoers Zone 4 - Active
38% 41% 9% 9% 3%
Job-Seeking Behavior Over Time
28%
40%
15%
17%
21%
43%
13%
23%
Zone 1 Passive Zone 2 Explorers Zone 3 Tiptoers Zone 4 Active
2010 2013
68% vs. 64%
32% vs. 36%
Job Satisfaction by Seniority
48%
38%
29%
36%
44%
42%
6%
8%
11%
8%
8%
12%
2%
2%
5%
NAMER Director+
NAMER Manager
NAMER Individual Contributor
NAMER Job Satisfaction by Seniority
Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied
Use Career Zones to Reposition Your Opportunity
Time
GrowthandImpact
Accelerated
Growth
High Job
Satisfaction
Fully-
employed
Zone 1
Slowing
Growth
Adequate Job
Satisfaction
Fully-
employed
Zone 2
Flat Growth
Lower Job
Satisfaction
Fully-
employed
Zone 3
Declining
Growth
Lower Job
Satisfaction
Under-
employed
Zone 4
Very ActiveTiptoersExplorersSuper Passive
21% 43% 13% 23%
30% Solution:
Max Use of Time
There is more
risk in not
looking.
Speed: change
jobs as soon as
possible!
Optimize Best
Career
Opportunity
Implement a 50-30-20 Sourcing Program
20%30%50%
Use Career Zones to Reposition Your Opportunity
Going Towards Strategy
More Passive
Advanced Recruiting
Going Away Strategy
More Active
Basic Recruiting
Positive Motivators
Negative Motivators
IntrinsicExtrinsic
Career Maximization
Learn – Do – Become
Helping others
Team – Hiring Manager
Company or Mission
Slow growth
Work mix not satisfying
Not part of team
Mission not important
Cultural misfit
Low salary
Bad boss
Not appreciated
Deteriorating business
Economic need
Compensation Max
Short-term Rewards
Contests, Bonus
Big Title - Big Brand
Ego need
GETTING DOING & BECOMING
Marketing, Recruiting & Retention
Great Ads: Capture Intrinsic Motivator
McFrank & Williams Advertising Agency, Inc.
Compelling Email to Prospects
• Going-away or
Going-towards?
• Capture intrinsic
motivator
• Focus on what
person can do,
learn, or become
• Describe impact
• Email 1st, don’t call
• Make it viral
Summary and Q&A
Key Points
 While job-satisfaction is on the
rise, employees are more open to
consider switching jobs.
 Senior managers are more
satisfied and less likely to move.
 55% of the Very Satisfied are still
open to change jobs!
 Career Zones can guide
recruiting strategies programs.
 Implement a “Going-towards”
recruiting program focused on
long-term positive motivators
Budurl.com/EGFHp2
info@louadlergroup.com
Lou’s whitepaper and analysis of the report
are coming out in a few weeks.
In the meantime, download the research
this webinar was based on:
lnkd.in/talent-trends

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The Latest Buzz on Talent Trends & Job Satisfaction | Webcast

  • 1. Recruiting, Staffing and Hiring 2014 Trends and Some Wild ‘n Crazy Ideas
  • 2. Agenda and Objectives One Review LinkedIn Survey Results 2013-2014 on Job Satisfaction and Job-seeking Behavior Two Using Career Zones to Develop Sourcing and Recruiting Strategies Three Implement a 50-30-20 Sourcing Plan to See/Hire the Best Available, not the Best Who Applies Four Avoid the “Vicious Cycle” to Maximize Attraction, Retention and Performance
  • 3. Satisfaction Over Time 31% 46% 12% 4% 7% 38% 41% 9% 9% 3% Very Satisfied Somewhat Satisfied Neither Satisfied nor Dissatisfied Somewhat Dissatisfied Very Dissatisfied 2010 201378% vs. 79%
  • 4. Zone 1 Zone 2 Zone 3 Zone 4 Very ActiveTiptoersExplorersSuper Passive Time GrowthandImpact Extraordinary Career Move Significant Career Move Much Better Job Lateral Transfer Career Zones & Job-seeking
  • 5. 2013 Career Zones 23% 13% 43% 21% Job Hunting Status by Career Zone Active Tiptoer Explorer Passive
  • 6. Satisfaction by Career Zone 45% 9% 4% 1% 44% 53% 29% 19% 4% 3% 16% 21% 25% 25% 8% 22% 46% 55% 72% Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied Zone 1 - Passive Zone 2 - Explorers Zone 3 - Tiptoers Zone 4 - Active 38% 41% 9% 9% 3%
  • 7. Job-Seeking Behavior Over Time 28% 40% 15% 17% 21% 43% 13% 23% Zone 1 Passive Zone 2 Explorers Zone 3 Tiptoers Zone 4 Active 2010 2013 68% vs. 64% 32% vs. 36%
  • 8. Job Satisfaction by Seniority 48% 38% 29% 36% 44% 42% 6% 8% 11% 8% 8% 12% 2% 2% 5% NAMER Director+ NAMER Manager NAMER Individual Contributor NAMER Job Satisfaction by Seniority Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied
  • 9. Use Career Zones to Reposition Your Opportunity Time GrowthandImpact Accelerated Growth High Job Satisfaction Fully- employed Zone 1 Slowing Growth Adequate Job Satisfaction Fully- employed Zone 2 Flat Growth Lower Job Satisfaction Fully- employed Zone 3 Declining Growth Lower Job Satisfaction Under- employed Zone 4 Very ActiveTiptoersExplorersSuper Passive 21% 43% 13% 23% 30% Solution: Max Use of Time There is more risk in not looking. Speed: change jobs as soon as possible! Optimize Best Career Opportunity
  • 10. Implement a 50-30-20 Sourcing Program 20%30%50%
  • 11. Use Career Zones to Reposition Your Opportunity Going Towards Strategy More Passive Advanced Recruiting Going Away Strategy More Active Basic Recruiting
  • 12. Positive Motivators Negative Motivators IntrinsicExtrinsic Career Maximization Learn – Do – Become Helping others Team – Hiring Manager Company or Mission Slow growth Work mix not satisfying Not part of team Mission not important Cultural misfit Low salary Bad boss Not appreciated Deteriorating business Economic need Compensation Max Short-term Rewards Contests, Bonus Big Title - Big Brand Ego need GETTING DOING & BECOMING Marketing, Recruiting & Retention
  • 13. Great Ads: Capture Intrinsic Motivator McFrank & Williams Advertising Agency, Inc.
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  • 17. Compelling Email to Prospects • Going-away or Going-towards? • Capture intrinsic motivator • Focus on what person can do, learn, or become • Describe impact • Email 1st, don’t call • Make it viral
  • 18. Summary and Q&A Key Points  While job-satisfaction is on the rise, employees are more open to consider switching jobs.  Senior managers are more satisfied and less likely to move.  55% of the Very Satisfied are still open to change jobs!  Career Zones can guide recruiting strategies programs.  Implement a “Going-towards” recruiting program focused on long-term positive motivators Budurl.com/EGFHp2 info@louadlergroup.com
  • 19. Lou’s whitepaper and analysis of the report are coming out in a few weeks. In the meantime, download the research this webinar was based on: lnkd.in/talent-trends