Apresentação da Jill Schlesinger, Sr Business Analyst da CBS News, no LinkedIn FinanceConnect Brasil 2013.

1. JillonMoney.com
Jill Schlesinger
Sr Business Analyst
CBS News

2. JillonMoney.com
Comparison of recent visitors to Brazil

3. Who I am
§ CBS News Business Analyst
§ Investment Advisor and CFP
§ Former Commodities Trader
§ SALESMAN!

4. JillonMoney.com
Global Macro Outlook 2013
“We don’t have a sense
of the final destination …
Where we end, I really
don’t have much of clue.”
§ IMF chief economist Olivier Blanchard 4/13
• Global growth = +3.1%
• US = +1.7%
• Brazil = +2.5
• China = +7.8%
• Japan = +1.6%
• Eurozone = -0.6%
• Emerging and Developing = +5%

5. JillonMoney.com
US Recovery: Mais ou menos

6. JillonMoney.com
US Recovery: GDP

7. JillonMoney.com
US Recovery
Measures used by the NBER
business cycle dating committee:
• GDP: returned to the pre-recession peak in Q4 2011
• Jobs: 2% below pre-recession peak
• Industrial Production: 1.2% below pre-recession peak
• Real personal income: 3.7% below previous peak

8. JillonMoney.com
US Recovery: Profits/Stocks

9. JillonMoney.com
Brazil GDP: Hitting a BRIC Wall!

10. JillonMoney.com
Brazilian Economy: Numbers still work!
• 40 million entered middle class over 10 years
• GDP doubled over last decade
• Percentage in extreme poverty shrinking
• Highest exporter of sugar, coffee, orange juice
• Protests may help to focus on infrastructure/health care
• Middle class can be positive agent for change

11. JillonMoney.com
Brazil: Inflation

12. JillonMoney.com
Bovespa

13. JillonMoney.com
Brazil: Competitiveness

14. JillonMoney.com
Global Central Bank Action

15. JillonMoney.com
Financial Services: What’s Ahead

16. JillonMoney.com
Business Opportunity: Mass
Affluent
Brazilian Total Affluent Population
(> USD $250K; > BRL 570K)
• Nearly 2 million (1.6% of Brazilian population)
• Expected to rise to 2.8 million by 2017
• Banks, brokerage firms, private banks competing
• How will you stand out?
Source: Datamonitor Research

17. JillonMoney.com
What do Mass Affluent Want?
• To feel unique and special
• To communicate on demand
• Access to and use of cutting edge technology
• To be HEARD
• WHAT’S MISSING?

18. JillonMoney.com
Mass Affluent Need Help

19. JillonMoney.com
Social is the KEY
By 2014, nearly 165M people
will be regular users of social
• 65% multi-task while watching TV
• Younger, participatory
• Raving Fans
• Low cost prospecting

20. JillonMoney.com
Breaking Through
• 92% of Americans use multiple
platforms to get their daily news
• 37% of internet users have
contributed to, commented on, or
disseminated news via social
• 75% of online news consumers
say they get news forwarded
through email or posts on social
• 1.5M unique publishers actively
using inShare buttons
• 2B daily updates on LinkedIn feed

21. JillonMoney.com
LinkedIn Engagement
• 31% mass affluent
• 34% millionaires
• 40% UHNW
• 50% of millionaire business owners
consider themselves “active’’ users
• 42% use for consider as a source for
investment and financial needs
• 54% of UHNW investors 55 - 64 use
for financial communication/research
Source: Spectrem Research

22. JillonMoney.com
Business Opportunity
§

23. JillonMoney.com
Thank You!
Jillonmoney.com
@jillonmoney
askjill@jillonmoney.com
JillonMoney.com