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Harness the Power of the LinkedIn Pro-sumer of Marketers used LinkedIn to distribute content in 20131 LinkedIn Pro-sumers have more buying power than other social platforms £2,500 is the average spend on holidays annually 76% more likely to have spent £30K+ on their last car £47,000 is the average HHI 85% Consumer Buying Power Index 2 Facebook Twitter Google+ LinkedIn are willing to pay more for high quality items63% 1 5in say if they trust a brand they will buy it without looking at the price more likely to be active in online conversations96% Unless otherwise indicated, all data is from the following sources. 1. Content Marketing Institute 2013 2. Based on credit card spendings. TGI 2013 r2

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LinkedIn B2C UK Research INFOGRAPHIC

  • 1. Harness the Power of the LinkedIn Pro-sumer of Marketers used LinkedIn to distribute content in 20131 LinkedIn Pro-sumers have more buying power than other social platforms £2,500 is the average spend on holidays annually 76% more likely to have spent £30K+ on their last car £47,000 is the average HHI 85% Consumer Buying Power Index 2 Facebook Twitter Google+ LinkedIn are willing to pay more for high quality items63% 1 5in say if they trust a brand they will buy it without looking at the price more likely to be active in online conversations96% Unless otherwise indicated, all data is from the following sources. 1. Content Marketing Institute 2013 2. Based on credit card spendings. TGI 2013 r2