When we started The Sophisticated Marketer’s Podcast back in May 2015, we had an ambitious target in mind. I had this idea that podcasts were a natural platform for sharing thought leadership – and that marketing podcasts therefore had a valuable role to play. The question we asked ourselves was whether a B2B marketing podcast could reach 75,000 downloads. Just over 18 months later, we’re well on the way to answering it with a big ‘Yes’. The Sophisticated Marketer’s Podcast has exceeded our expectations – not just because of how fast it’s grown, but because of its genuinely global appeal. I never anticipated that there would be people tuning in from Botswana – or that we’d have such an exciting number of downloads from countries like China, India and Brazil. We’ve been able to engage loyal listeners in big numbers across every continent on earth, and across a range of different listening platforms. Along the way we’ve picked up some really exciting buzz, some very kind reviews, and our line-up of guests keeps getting more and more exciting: rock god Jay Jay French, acclaimed author Bernadette Jiwa, rocket scientist and VR pioneer Mary Spio (who talked to me about everything from the future of storytelling to the likelihood of alien life). Plus Ann Handley, Mitch Joel, Jon Watkins and a host of other fresh and funny marketing thinkers. We’ve put together our Journey to 75,000 Downloads Infographic as a way of sharing our podcast stats, celebrating where we’ve got to – and saying thanks to everyone who’s been tuning in and taking part. It’s also really useful for us to look back over the guests and subjects that have been the most popular on the podcast so far. It’s a great source of inspiration for the type of discussions that keep people coming back for more. And if you spot one of our Top Ten podcasts that you didn’t manage to listen to first time around, you can catch up on all of our previous episodes here. lnkd.in/podcasts

1. SophisticatedTHE
MARKETER’S
HOSTED BY
JASON MILLER STATS
United States
32,580
United Kingdom
5,677
Australia
2,510
Canada
2,276
DOWNLOADSDOWNLOADS DOWNLOADS DOWNLOADS
750
500
250
0
THE JOURNEY TO 75,000
DOWNLOADS
and counting...
5 225
61%
Apple Core
Media*
19% iTunes
7% Chrome
5% Overcast
5%
iTunes
Store 3% Mozilla
HOWPEOPLE
LISTEN
FEATURED GUEST
CHRIS BUEHLER
Scorch Agency
TOP TEN PODCASTS
RELEASED
06/05/2015
ANDITISTHEMOSTDOWNLOADEDEPISODE
IT ALLSTARTED WITH
THEINAUGURALEPISODE
DEBUT SHOW!
CONTENT MARKETING
BEFORE IT WAS COOL
EPISODE 1
0 1000 2000 3000
3,179
DOWNLOADS
DOWNLOADS
2,100
DOWNLOADS
1,900
DOWNLOADS
1,802
DOWNLOADS
1,777
DOWNLOADS
1,711
DOWNLOADS
1,698
DOWNLOADS
1,679
DOWNLOADS
1,678
DOWNLOADS
1,536
WHAT PEOPLE
THINK
Tune in for inspiring,
educational, entertaining
conversations with the
world's greatest
marketing minds.
New episodes available on:
*Apple Core Media is when your podcast is played on iOS devices, the podcast app and
HTML5 media players in Mobile Safari Smartphone apps.
Most number of downloads Least number of downloads
LISTENED TO IN OVER 200
COUNTRIES
EVEN IN
BOTSWANA
“...like gin martini
for your ear holes.”
by Whiskey and Wrasslin' on Feb 01, 2016
RATING:
“The guests are high-caliber
and the host is witty...” by Krichdog on Jul 01, 2015
RATING:
“Fun, entertaining
and informative.”
by Noah Nothing on May 21, 2015
RATING:
“Rich on value with
enough humor to
keep me chuckling”
by FastEddy760 on May 11, 2015
RATING:
“Great tips and
funny behind the
scenes stories.”
by Bluebird Marketing on May 21, 2015
RATING:
Personal Branding and Killing
Mediocre Content
Ann Handley, Marketing Profs
Storytelling for B2B Marketers
Bernadette Jiwa Story of telling
The Incredible Potential of VR
Mary Spio, CEEK VR
The Power of Personal Branding
Mitch Joel, Mirum
Reaching the C-Suites
Jon Watkins, Seven
Relevance, resilance & creativity
Jay Jay French, Twisted Sister
Spearfishing and big rocks
Jon Miller, Engagio
David Nihill, Funny Biz
Kathy Klotz-Guest, Keeping
it Human
Better Marketing
Dennis Yu & Logan Young
BlitzMetrics
Content Marketing before it was cool
Chris Buehler, Scorch Agency
Using Humor in B2B Mktg
CRITICALLY
ACCLAIMED
that will make you a
better B2B marketer
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