6. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly unique visitors
12M
187M
As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012
7. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total annual page views
2B
47B
As calculated by comScore, including SlideShare beginning in 2012
8. Mobile traffic
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
43%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
10. Adjusted EBITDA
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$376M
$5.5M
Adjusted EBITDA is a Non-GAAP financial measure. The presentation of this financial information is not intended to
be considered in isolation or as a substitute for, or superior to, financial information prepared in accordance with
GAAP. A reconciliation of Non-GAAP Adjusted EBITDA to GAAP Net Income (Loss) is included in this presentation.
12. For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
22. For our customers
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity
43. Linkedin customers in Italy
Industries
F
Information Technology and Services
Construction
Medical Practice
Architecture & Planning
Retail
Apparel & Fashion
Accounting
Management Consulting
Marketing and Advertising
Mechanical/Industrial Engineering
Telecommunications
Banking
Food & Beverages
Research
Government Administration
Locations
C
Milan
Rome
Turin
Naples
Bologna
Florence
Bari
Genoa
Venice
Catania
Cagliari
Monza and Brianza
Salerno
FTSE Italia Star
G
100% Linkedin presence
89% Linkedin customers
B
Company size
Small & Medium Business
Enterprise
Blue Chips
44. Best use of the platform as members:
Insights and tips
46. ORGANIZATION NAME 46
It takes just 1/10 of a second
for someone to make a decision about you!
Source: Assoc for Psychological Science – “How Many Seconds to a First Impression?”
First Impressions Count
48. ORGANIZATION NAME 48
Upload a professional photo
Profiles with photos are 7 times
MORE LIKELY to be viewed than those without
49. ORGANIZATION NAME 49
Write a compelling headline
Tell the world who you are, what you do, and the value you provide.
Your Headline gets more attention than your photo
50. ORGANIZATION NAME 50
Set your Public Profile URL / Customize Links to Websites
Put it on your business card, and in your email signature file.
51. ORGANIZATION NAME
Tell your story in your Summary
Showcase you expertise. Convey your passion. Use “key words”.
Provide a “Call to Action”
Your background
Your company
Your passion
A “call to action”
52. ORGANIZATION NAME 52
Update your Current and Past Positions
Demonstrate how you’ve helped clients throughout your career
56. ORGANIZATION NAME 56
Add Skills and Expertise
Position yourself as a thought leader among your peers.
57. ORGANIZATION NAME 57
Strive for 100% Profile Completeness
What is “complete”?
Name, current title
Industry and Location
Photo
Headline
Summary
2 previous positions
Skills
Education
50+ people in your network
60. ORGANIZATION NAME 60
Search Engine Optimise your LinkedIn Profile
In order to be found on LinkedIn or
Search Engines use key words and
phrases that pertain to your core
expertise.
4 areas to concentrate on:
1. Your Headline
2. Current & Past Positions
3. Summary
4. Skills
