In Business on the Coast

 The Importance of having a Business
Strategy
 How Important is your Web Content
 How to Write an Effective Elevator Pitch
 Create Attractive Adverts in 8 Easy Steps
 8 Successful Ways to Engage on Social
Media
 Franchising and Lisencing - What are the
Differences?
 How to Build a Business Strategy
 Good Web Content Creation in 6 Simple
Steps
 Tips to Overcome Networking Nerves
 Powerful Words and Phrases to use in your
Adverts
 Why Blog?
 How to Develop your Brand
BUSINESS SERVICES
Autumn/Winter 2013
www.linku2hibiscuscoast.co.nz | We Linku2 | Business Services
Articles in this print issue: Articles on the web links:
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Property: Real Estate, Building and Development
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If you have a smartphone but don’t have a QR App you can download a QR code
scanner free at www.qrstuff.com Or text “QR” to 710 (Vodafone)

THE IMPORTANCE OF HAVING A
BUSINESS STRATEGY
Have you ever driven your car without
knowing your destination? Or gone for
surgery without a clear diagnosis? Doubtful!
However so many businesses don’t have a
clear and defined business strategy.
So why should you have a strategy for your
business? The answer is to give your
business focus and goals. To give your staff
objectives to achieve, to guide decision
making, define direction for the business,
channel resources, aim for profit goals and to
allow a company to meet ongoing challenges
and opportunities.
In developing a strategy a company is able
to clearly define for themselves and others
who they are and what they stand for. Ask of
your company –
 What are our core values and beliefs?
 What markets and customer groups will we
serve?
 What products and services will we offer
and how profitable is each one?
 What competitive advantages will cause us
to succeed?
 What core competencies must we have to
fuel our growth?
 How will we sell our products and
services?
 How will we market our products and
services?
 What infrastructure, core processes and
resources must we have to succeed?
 What financial results will we achieve?
 Knowing the answers to these questions
will mean you can define how your
business conducts business to achieve
your desired goals.
Having a good strategy and executing it
We Linku2 our recommended …
HIBISCUS COAST ADVERTISING, PRINT AND
SIGNAGE SERVICES
Coffee News, Hibiscus Coast, Ph: 427 8455, E: catherine@coffeenews.co.nz, W:
www.coffeenews.co.nz - Coffee News is a FREE weekly publication delivered to restau-
rants, cafes, takeaways, hotels, and anywhere people go to have a bite to eat, or are wait-
ing. Coffee News contains the week's funniest and most unusual news stories, jokes, triv-
ia, horoscopes, amazing facts, and more. An excellent option for local advertising.
NZ Sign Solutions, Unit 1, 70 Forge Rd, Silverdale, Ph: 427 4402
E: print@signsolutions.co.nz, W: www.signsolutions.co.nz - At Sign Solutions, we know a
sign is an image-maker, the welcome mat to your customers. Our role is to leave your cus-
tomers impressed with your image. NZ Sign Solutions specializes in design and wide for-
mat printing of signs from cars and billboards to diecutting even the smallest labels.

well is not however a guarantee of
success. The strategy should be
frequently reviewed using a SWOT
analysis and regular monitoring of the
strategy and objectives should be
undertaken, however the core values of the
company should not be undermined in any
strategy amendments.
Once you have a business strategy in
place however it is vital to ensure correct
and on-going implementation. Make sure
your strategy is clear to everyone who will
be involved in its implementation and they
understand their role, ensure discipline is
maintained and employees are both
engaged and happy to play their role in the
strategic implementation of your plan.
Once you understand the value of your
plan, have this in place including your
strategy for implementation then it should
be clear who you are and why you are
doing what you are doing.
After all, as Yogi Berra once said, “If you
don’t know where you are going, you will
likely end up somewhere else” and that
somewhere else is probably not where you
would like your business to end up …
HIBISCUS COAST COMPUTER, WEB AND SOCIAL
MEDIA SERVICES
Lume, Unit 18, 33 Apollo Drive, Mairangi Bay, Ph: 477 3602, Email: richard@lume.co.nz,
Web: www.lume.co.nz - The complexity of today's IT and telecommunications technology
requires a high level of expertise to make efficient, cost effective decisions. Lume Man-
aged Service Integration is an inside-out sourcing solution that acts like your in-house IT
manager to bring all your diverse, independent vendors under one accountability in a sin-
gle cost centre.
Tailormade Computers, 1 Orewa Square, Orewa, Ph: 427 5548, Fax: 427 5549
E: grant@tailor-made.co.nz, W: www.tailor-made.co.nz - Get a dedicated computer expert
for a fraction of the cost. Tailormade Computers are your one stop shop including soft-
ware, hardware, computer accessories, servicing and repairs. Shop also in Warkworth.
Get a dedicated computer expert for
a fraction of the cost!
Earn more. Spend less.
Computer Sales  Computer Servicing
Business Solutions
1 Orewa Square, Orewa
17 Neville St, Warkworth
Ph: 09 427 5548
www.tailormadecomputers.co.nz

HOW IMPORTANT IS YOUR WEB
CONTENT
It has long been known the quality of your
website and its content is important,
especially with the continuous updates in the
world’s biggest search engine, Google,
which can cause businesses frustration with
over 500 algorithm changes implemented by
Google every year, including some
substantial changes such as Google Panda
update in 2011 and Google Penguin in 2012.
However, it is important to understand
Google’s goal is to serve up results that best
serve the user. Therefore, if it is essential for
your books, shoes or tennis rackets to be
found by those users, it is important that you
take the time to ensure you are giving
comprehensive and useful information to the
end user about those products.
You do this through your content and that
content has to portray to the user your
passion about your product and why your
product is better than the one next door.
When the user can feel your confidence and
love for your product through your content,
which may be a combination of articles,
HIBISCUS COAST COMMERCIAL REALTY AND
BUSINESS SALES
Karen Franklin, c/o Harcourts Manly, 923 Whangaparaoa Rd, Manly, Whangaparaoa,
Phone: 428 5635, Mob: 021 779 838, Fax: 09 428 0317
E: karen.franklin@harcourts.co.nz, W: www.karenfranklin.co.nz - Experienced in business
sales and commercial realty and a comprehensive knowledge of Rodney Karen is commit-
ted to helping you with all your property needs, commercial or residential including rental
premises.
Ray White Whangaparaoa, 658 Whangaparaoa Road, Whangaparaoa, Ph: 424 9170,
Fax: 424 8097, E: Whangaparaoa.nz@raywhite.com, W: www.rwwhangaparaoa.co.nz -
Ray White can help you maximise exposure when selling your property and support buy-
ers in their real estate decisions. If you are buying or selling Ray White can help you!
For the best mortgage possible
0800 LENDER
www.ilender.co.nz - No 1 on TradeMe
Karen Franklin
...a proven professional
Commercial,
Business, Residential
Sales & Marketing
Consultant
P: 09 428 5635 M: 021 779 838
E: karen.franklin@harcourts.co.nz
W: karenfranklin.harcourts.co.nz
HOW TO BUILD A
BUSINESS STRATEGY...
Now you know why you
should have a business
strategy find some tips on
how to build that strategy.
Scan this QR code or visit
www.linku2hibiscuscoast.co.nz | We Linku2
| Business Services - Scrolling item or
Article link

bullet points, humorous facts (true or
otherwise - although make sure the end
user knows if you are bantering with
phantom facts), photos, history, etc then
they feel the affinity for you and your
product over and above the one next door
with just the picture in the window. The
user can then feel how important their
purchase is to you.
Not only does your content have to be
good quality and of value but it also needs
to be searchable. Your meta tags are
increasingly being overlooked by search
engines who read the whole web page to
generate their search matches. So therefore
it is important to realise that it is your whole
page content that will not only attract your
visitors but that gives you a good site and
helps in its promotion.
So how and where do you get your content
from? It’s a tall order to expect you to know
everything but of course nowadays
everything is searchable and researchable
and from here you can read, research,
develop understanding, find a cross section
of opinions, links and experts and from this
develop your own content. If you are able to
do this it is by far the best way to produce
your own content as you also then have your
own copyright permissions when you publish
that content.
If you do write your own content you don’t
need to be an expert before you begin but
you do need to spend time gaining a clear
knowledge. Get a feel for your subject so
you can write effectively providing useful
content to your readers which again, if they
feel is good enough, they will often link to
bringing more visitors to your own website.
Set yourself timetables for your content
creation. Try not to work on more than one
subject at any given time. It is better to
immerse yourself in your research and
content creation and produce a shorter but
more concise and valuable piece than waffle
on two or three subjects.
If you aren’t good at writing yourself, or
simply don’t have the time, you can always
get content from friends, family or local
experts on topics. Depending on skills and
price however this can take time to generate.
Why Use Lume?
 Single point accountability
 Consolidated Service
 Reduced Costs
 Happy Staff Productivity
How does it work?
Lume Managed Service Integration is a
new service designed for businesses that
need to focus on growth, while being
confident that their technology is working
for them.
Unit 18, 33 Apollo Drive, Mairangi Bay
Ph: 477 3602
Email: Richard@lume.co.nz
Web: www.lume.co.nz
Everything in Coffee News is fun
and entertaining
For further information or to advertise
your local business call Catherine or
Brendon today!
Ph: 427 8455, Mob: 021 036 9518
www.coffeenews.co.nz

The same goes for getting your site visitors
to contribute. In both these cases you do
need to keep any eye on both the content,
grammar and value to your user, and with
visitor generated content ensure it isn’t all
‘me, me, me’ advertorial content which has
neither any interest or value to your end user
but which can also be seen through by the
search engines.
Some sites offer syndicated content such as
links to news headlines or article topics from
guest expert authors. Because these create
links to the content generators own site often
this can be linked to free.
However you decide to generate your
content remember that in today’s marketing
content is imperative to survive with stats
showing over 90% of consumers state they
find custom content on a site useful.
So get researching and writing!
HOW TO WRITE AN EFFECTIVE
ELEVATOR PITCH
So what is an elevator pitch? In a nutshell it
is a 30 to 60 second description of what you
do and why someone should work with you
which you could use to sell yourself to your
perfect prospect in an elevator ride from the
bottom to the top of a building.
An elevator pitch needs to be simple, it is
important it needs to be short and most
important of all it must be clear.
There’s nothing worse than somebody
turning from you to the next person thinking
they have no idea of what you do or who you
are!
Whilst an elevator pitch should be between
30-60 seconds (and, ideally, no more) keep
in mind that it is in fact within the first 15
CREATE GOOD WEB
CONTENT IN 6 SIMPLE
STEPS...
Now you know the
importance of content
view some tips on how
to write good content. Scan this QR code
or visit www.linku2hibiscuscoast.co.nz |
We Linku2 | Business Services -
Scrolling item or Article link
HIBISCUS COAST EMPLOYMENT, RECRUITMENT
AND HR SERVICES
Green Sky Recruitment, P O Box 687, Whangaparaoa, Ph: 021 466 737
E: kate@greensky.co.nz, W: www.greensky.co.nz - Green Sky is an open market place
where people who want to be hired advertise themselves. We are taking 'the wall' down so
employers can view and contact people directly. Or, as an employer, are you too busy to
hire the new person you need? Use our affordable, sophisticated and automated on-line
tools.
PO BOX 687, Whangaparaoa
Ph: 021 466 737
E: kate@greensky.co.nz
W: www.greensky.co.nz
Green Sky is an open market place
where people who want to be hired
advertise themselves. We are taking 'the
wall' down so employers can view and
contact people directly
Or, as an employer, are you too busy to
hire the new person you need?
Use our affordable, sophisticated and
automated on-line tools.

seconds that many people will make their
initial judgement of you and your business
and once formed first impressions are hard
to dismiss.
So how do you grab someone’s attention
within 15 seconds, retain it for a further 30 or
40 seconds and then follow through to create
an everlasting impression! A tall order …
here are the elements which you should
consider …
 Be concise
 Be clear – plain, simple language is much
better than fancy technical terms which
most people will switch off as soon as the
first one is uttered.
 Be powerful – grab attention
 Visually create an image for your listener
to instil a memory
 Know your goal. You might have a good
pitch telling someone who you are and
what you do but do they know what you
want from them?
 Have a hook. You want to grab interest.
Want your listener to know more.
 To get these elements you should –
 Write down what you do in a wide range of
ways. Write freely, edit later. Get lots of
HIBISCUS COAST CONFERENCE AND CORPORATE
SERVICES
ATEED, Level 1, Building 1, 61 Constellation Drive, Rosedale, Ph: 09 354 0059
E: team.north@aucklandnz.com, W: www.businessaucklandnz.com - ATEED facilitates
tourism, major events, business and industry sector development and activities to attract
investment. TEN are a series of networking events across the Hibiscus Coast and Rodney
helping business grow and develop.
Event Designers, P O Box 83, Orewa, Ph: 021 716 713, E: hellen@eventdesigners.co.nz,
W: www.eventdesigners.co.nz - Corporate, Team Building and Business functions. To en-
sure your event is great every time, call Hellen and the Event Designers team.
Hoyts Hibiscus Coast, 6 Link Crescent, Whangaparaoa, Ph: 488 6000, Fax: 428 4358,
W: www.hoyts.co.nz - Hoyts ShowBusiness offers immersive experiences for your staff,
brand and clients. Customised private screenings, strategic incentive and reward pro-
grams and targeted meetings and events. The Hoyts showBusiness team are specialists in
campaign and event management, ensuring you present your business at its very best.
Queendom Gardens, 240 Monowai Road, Tahakeroa, Wainui, Ph: 09 420 3470
E: marlies@queendomgardens.co.nz, W: www.queendomgardens.co.nz - The perfect set-
ting for: Parties, Corporate Meetings, Product launches, Functions and Weddings. Full cor-
porate facilities.
658 Whangaparaoa Road, Whangaparaoa
Ph: 424 9170
whangaparaoa.nz@raywhite.com
www.rwwhangaparaoa.co.nz
Whether buying or selling Ray White ensures
maximum exposure and opportunity through
our large pool of properties along with a large
pool of buyers.

ideas, descriptions and angles on paper.
 Try to write about what you do in a story
format, a short and simple story but one
that highlights your prospects potential
problem and can offer a possible solution.
 Write down what it is you would like to
achieve with your elevator pitch, are you
looking to make a sale, gain input from
someone on an idea, make a new contact.
 Write down some action statements,
actions that will go towards achieving your
goal.
 Record your pitch, or pitches.
 Go away and leave for a few days.
 Listen to the pitch again –
 Is it saying clearly and concisely what you
want?
 Is it persuasive without being overbearing?
 Does it have impact?
 Would it be memorable once your prospect
walked away?
 Does it sound natural in conversation?
 Does it excite you? If it doesn’t excite you
it probably won’t excite your prospect.
 Does it tell your prospect your unique
selling point?
 Does it target your potential prospects
audience or requirements?
Whilst your elevator pitch may not achieve
all of the above, aim to hit the mark with at
least three or four of the points and make
sure your prospect walks away remembering
who you are and understanding what you
do.
CREATE ATTRACTIVE ADVERTS
IN 8 EASY STEPS
Advertising is your tool to reach your
customers but can be expensive, even
online, so how do you ensure you get
maximum benefit from your advertising
dollars. Here are a few tips to help you on
your way.
Research
Before you even begin do your research -
 Know what you are trying to sell;
 Who you are trying to sell to;
 What you’d like to achieve from the
advertising
TIPS TO OVERCOME
NETWORKING NERVES...
Now you have ideas on how
to write your elevator pitch
you need to put it into action.
If you are not sure how here
are tips on how to overcome presentation
nerves. Scan this QR code or visit
| Section - Scrolling item or Article link
 Corporate Events
 Christmas Parties
 Special Occasions
 On-Site Management
 Room Dressing
 Baby showers
 Christenings
 Birthdays
For an obligation free
chat call 021 716 713
hellen@eventdesigners.co.nz
www.eventdesigners.co.nz
For all refinancing
0800 LENDER
www.ilender.co.nz - No 1 on TradeMe

In your research find out what the audience
wants to see, not what you prefer. Research
similar products or services to yourself with a
similar target audience and dissect their
adverts. What is the appeal, what is the
message and where is their call to action?
Plan your advert like a road map, after all
you wouldn’t leave your house without
knowing your destination and how you plan
to get there.
Your Headline
Your headline can be responsible for up to
70% of the success of your advert. We are
all aware of this but do we use our headline
effectively? It should contain a summary of
your message including the core benefit you
are offering. Your benefit should be
repeated in your body text giving you two
opportunities to convey this to your potential
customer.
It is important to ensure your benefit is in the
headline otherwise why would someone
read on or respond to your advert?
Digits for numbers have a greater impact
and making things easy for people is always
an attraction. The benefit is not only creating
effective adverts but easily and in just a few
steps!
Make sure your headline is going to get
attention.
HIBISCUS COAST FINANCE, BROKERS AND
INSURANCE SERVICES
Essential Insurances, 331 Rosedale Rd, Albany, Ph: 09 282 3959 or 0274 98 66 99
E: ray@essentialinsurances.co.nz, W: www.essentialinsurances.co.nz - What happens if
you lost your income? How long would it take before your lifestyle was dramatically im-
pacted … the car repossessed, bank takes back your home … or other such nasties?
iLender, PO Box 889, Whangaparaoa, Ph: 428 5333, Ph: 0800 LENDER,
E: jeff.royle@nztsl.co.nz, W: www.ilender.co.nz - Arranging a Mortgage can be time con-
suming and frustrating as it's not something you do every day. This is where using a quali-
fied Mortgage Adviser comes in. We do this all day, every day, including mortgages for self
-employed and no proof of income mortgages, making the process simple and easy and it
doesn't cost you a cent ...
331 Rosedale Rd, Albany
Ph: 09 282 3959 or 0274 98 66 99
E: ray@essentialinsurances.co.nz
W:www.essentialinsurances.co.nz
What happens if you lose your
income?
How long would it take before
your lifestyle was dramatically
impacted - bank takes back
your home, the car taken - or
other such nasties?
Get income insurance!

HIBISCUS COAST
Hoyts showBusiness offers a wide selection of innovative
products to suit every business requirement. Our offer can be
further tailored to your specific project and budget.
Hoyts Hibiscus Coast, 6 Link Drive, Whangaparaoa
Ph: 09 488 6000 w www.hoyts.co.nz

Your Lead
Your headline needs to be followed by a
good lead. Get straight to the point and
support the headline with facts and make
sure you reinforce your benefit alongside a
good call to action.
Include an Image
Most people work visually and photos or
images attract the eye. Portrait images
attract better than landscape. Show your
product/service in action rather than just a
package. Include people in the image, your
audience should be able to feel they are that
person in the image. If your advert is for a
specific gender include only that gender in
the image and include a caption. Most
people will scan the headline and any
caption before turning to the advert copy.
Make sure your caption wording is tailored to
your advert benefit and not just a description
of the photo.
Appeal to people’s emotions
Get a basic motivator working in your
adverts. The strongest emotion is fear. Other
good emotions to appeal to are greed, pain,
desire, curiosity. Eliminate that fear, feed
that greed, fulfil that desire or satisfy that
curiosity. Offer freedom, beauty, health,
economic gain. Excite your audience.
Call Jeff Royle who has a wealth of experience
built up over 15 years worldwide
PO Box 889, Whangaparaoa - jeff.royle@nztsl.co.nz
www.ilender.co.nz - Ph: 0800 LENDER
 Self Employed
 Bank Mortgages
 Non-Bank Lending
 Debt Consolidation
 No Proof of Income
 Large Loans
There are mortgages for all types of people so
you need to choose the right one for you
The mortgage experts

Write a story
Depending on the space you are using
create a story - have an introduction, conflict,
climax and end with a solution. Understand
the problem of your audience and offer them
the solution.
Format and Style
Write in the present tense and use the word
“you” as often as you can. Your customer
isn’t interested in what your product offers,
only in what your product can do for them.
Use Effective Language
Don’t use lots of jargon or technical
language. Keep it simple (but not to the
point of insulting your audience).
Psychologically certain words have greater
appeal to people. There are lots of excellent
words you can use in advertising, and to see
some of the best words and phrases see our
online article, however research shows the
most effective word used in advertising is
YOU. Other words offer a sense of security
such as PROVEN, NEW and GUARANTEE
and words appealing to the senses are also
popular including DELICIOUS, SAFE and
WANT.
When you have finished preparing your
advert leave it for a day and go back and
look at it. If you were a member of your
target audience and had never heard of your
business before would this advert compel
you to want to find out more and buy?
HIBISCUS COAST MARKETING AND BRANDING
SERVICES
ATEED, Level 1, Building 1, 61 Constellation Drive, Rosedale, Ph: 09 354 0059
E: team.north@aucklandnz.com, W: www.businessaucklandnz.com - ATEED facilitates
tourism, major events, business and industry sector development and activities to attract
investment. TEN are a series of networking events across the Hibiscus Coast and Rodney
helping business grow and develop.
NZ Sign Solutions, Unit 1, 70 Forge Rd, Silverdale, Ph: 427 4402
E: print@signsolutions.co.nz, W: www.signsolutions.co.nz - At Sign Solutions, we know a
sign is an image-maker, the welcome mat to your customers. Our role is to leave your cus-
tomers impressed with your image. NZ Sign Solutions specializes in design and wide for-
mat printing of signs from cars and billboards to diecutting even the smallest labels.
POWERFUL WORDS AND
PHRASES TO USE IN
YOUR ADVERTS ...
Now you know how to
create an effective advert
read some of the words and
phrases you should use to enforce this
effectiveness. Scan this QR code or visit
| Business Services - Scrolling item or
Article link

8 SUCCESSFUL WAYS TO
ENGAGE ON SOCIAL MEDIA
As engagement and options in the social
media world increase it can be hard to know
what to use, when and what you should be
doing.
Naturally it varies on your business type but
a few tips on successful ways to engage on
the different social media platforms include-
Share
Make sure you put social sharing and follow
buttons on your material. This applies both
on and offline but particularly online. Put
social share buttons so people can share
your content with others but also remember
the social follow buttons so they can opt to
follow you on social media too.
Interact
Engagement is the key to building
relationships. Respond to your fans and
followers, comment on their posts, offer
support and advice where you are able
Try new things
As new networks, features and apps appear
try them. Experiment and offer your opinion
and advice to others on what works for you
Be Transparent
Make sure you are clear and truthful,
engage with honesty and put a face to your
brand. Transparency not only sells but is
appreciated
Use Images
Particularly on Facebook, Pinterest and
Google+ and use different options including
videos, infographics and slideshare
Use hashtags in Twitter
Tweeting with a hashtag means others can
find your tweet helping you engage and follow
trending topics
Post regularly
You should be posting every day with
interesting content, targeted to your followers.
Try to incite emotion and interaction
Read and Research
Social media platforms change so regularly it
is hard to keep up with trends and new
options. New, different and exciting ways to
engage are always in the pipeline so keep on
top of newsfeeds and updates, research the
options as, as mentioned above, try!
Above all enjoy your social media
engagement. It’s really no different to other
forms of communication, by phone the person
on the other end can tell if you are angry,
bored or disinterested and the same goes on
social media so maintain that excitement,
tickle that curiosity, stimulate that
conversation and fill that gap when a question
arises.
FRANCHISING AND LICENSING -
WHAT ARE THE DIFFERENCES?
So if you are considering franchising or
licencing your business it is important to know
your obligations and the differences between
the two. Below is a basic explanation on two
of the most common ways you can grow your
business.
Franchising
Franchising offers the franchisee an option to
work for themselves with a proven model,
eliminating the risks of starting their own
business, usually with a good support
structure, models and inbuilt marketing.
People who buy into franchises are investing
WHY BLOG?
Engaging on social media is
important for your business
and blogging can be one of
the most time consuming
forms of engagement so what
are the benefits to your business in blog-
ging? Scan this QR code or visit
| Business - Scrolling item or Article link

in themselves and their beliefs and abilities
to be successful. Because there is a
personal investment and a high degree of
responsibility it is important for a franchisee
and franchisor to ensure the model is the
right one for that investor.
Franchising combines the know-how of the
franchisor with the enthusiasm and abilities
of the franchisee and the energy of both
successfully combining each skills and
strengths.
How does it work? The franchisor has
developed a successful business. The
systems that have made it successful are
developed into a blue print which is offered
to the franchisee to use in a specific
geographical area (unchallenged by others
with the same blue print). This franchisee is
supported by a training programme,
potential ready-made customer base, a
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support office and often a network of other
franchisees.
They are expected to follow the blue print
developed for them to ensure the on-going
success of the business and brand.
Licensing
Licensing differs from franchising as it is
less stringent. A license won’t usually come
with any training, marketing support or
future product development options.
A license will give the licensee the rights to
use the trade mark and any intellectual
property rights for a period of time.
Guidelines will be given but a licensee is
often able to follow their own practices as
long as these are within the given protocols.
Licensing does not have the same close
relationship as between the franchisor and
franchisee.
Licensing is less costly than taking on a
franchise because of its nature of being
more of a “permission” as opposed to a
“model” and it often won’t come with
exclusive geographical rights.
If one of these business models appeal to
you ensure you do your research and then
consult with the experts to make sure you
have the best chances of success.
HOW TO DEVELOP YOUR
BRAND...
Before you can consider the
growth of your business you
need to have established a
good brand so where do
you begin? Scan this QR code or visit
www.linku2hibiscuscoast.co.nz | We
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cle link for tips

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