Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited
Linku2 has been developed as a service to encourage growth and support in a local region. Successfully
operating on the Hibiscus Coast since 2004, and since rebranded as Linku2, from 2014 we are
expanding to Auckland’s North Shore and other areas of New Zealand.
We encourage consumers to support local businesses through 10 “We Linku2” target market specific
sections each with planned promotion schedules 2 x per annum through our 4 main target media
including web, print, presentations, database and social using our SMART marketing strategy.
We also work closely with local community groups, schools and clubs giving them an outlet to reach
the local community including free advertising of events, classifieds, news, school holiday programmes
and providing general information such as rubbish services, libraries, bus timetables, etc
We also give back to the community through our unique Fundraising Programme with funds going
back to local non profit services. We hope you will consider our services and SMART marketing
strategy as part of your North Shore marketing plans and would be pleased to help you to …

SMART marketing is a strategy Linku2 use to help businesses “Work Smarter, Not Harder”
based on the strategy of SMART goals
Specific
Linku2 sections reach specific target markets on a regular basis through targeted campaigns
Measurable
Linku2 reports give stats and click rates to identify market reach
Attainable
Linku2 Plans offer a full range of options for promotion but are still in the marketing budget even for
small or start up business
Relevant
Linku2 Promotions link to businesses and provide information of interest and value to the relevant target
market by using their specified sections
Time-Based
Linku2 Promotions run on a continuous 16 week programme including an intensive targeted advertising
programme for a min of 2 weeks with ongoing promotion for the balance of the programme

Section Promotion, Save Time and Money, Simple
philosophy, Solve problems, Stimulate, Support
Measure, Media, Minimal Investment, Motivate, Multi-
Functional
Availability, Accelerate, Action, Affordable, Added Value
Rotational, Relationships, Results, Realistic, Responsible,
Resonate
Time-Based, Target, Touch base, Traditional, Technology,
Trackable
For full explanations on how we market in the above ways see our detailed presentation on our Plans on line under About Us |
Advertising or call 021 0277 5454 or email manager@linku2northshore.co.nz

We link to
our current
featured
sections,
important
events and
other
sections
through our
left column
links
We link to up
to 7 current
links in our
rotating
scroller
We have a
fully linked
menu to all
site sections
for easy
management

* Our most popular option
Below are details of our Web and Booklet Plans. Through these your business is represented both on our website
and in the print booklets which correspond with our 10 “We Linku2” sections. Linku2 also use a rotating scheduled
16 week campaign including database newsletter promotion and social media for each section. Each Web and
Booklet Plan is designed to give maximum exposure over the 4 media whilst offering the best value available. Your
business is represented in all sections relevant to your services, eg a preschool will be in both Babies and Toddlers
and Education sections. An insurance broker could be in Business Services, Health, Motor and Marine, Property and
Senior Living depending on their specialised areas.

HIBISCUS COAST
Daiwa Japanese Restaurant, Gulf Harbour
Gulf Harbour Bakery and Café
Coasties Pizzeria, Gulf Harbour
Gulf Harbour Lodge
Manly Medical Centre
Bach 54, Manly
The Italian Café, The Plaza
Esquires, The Plaza
JACs, The Plaza
Stanmore Bay Pool and Leisure Centre
InShape Studio, Karepiro Drive
Hoyts Cinemas
Civic Video, Whangaparaoa
Hells Pizza, Whangaparaoa
Whangaparaoa Library
Silverdale RSA
Citizens Advice Bureau and I-site
Pine Café, Orewa
Olivers Café, Orewa
Left Bank Café, Orewa
Mosaik Café, Orewa
Hollywood Bakery, Orewa
Orewa Library
Flowers by Joanne, Orewa
Pak n Save Silverdale,
Oceanz Seafoods, Silverdale
Northern Arena
Kings Plant Barn
Mosaik Café, Silverdale
Jamaica Blue Café
Pita Pit, Silverdale
TORBAY
Bakers Gallery
Torbay Medical Centre
Euro Patisserie and Café
Scarlets Hair Design
Golden Bake House
The Cutting Room Hair Design
Comb and Curl, Hebron Road
BROWNS BAY
Cottage Café
The French Bakery
Amanda Baker Hair and Makeup
Bay Waves Hair
Diva Nails and Beauty
Sushi Day
Ben Gusto Café
White Flower Café
Browns Bay Barber
Nicholls and Associates Optometrist
The Dental Centre
Clyde Espresso
Golden Sands Café
Cat Café
Verve Hair Design
Bernies Bakery
Paradise Nails and Spa
Kebab Serai
The Barber Shop
Kiwi Clean Laundrette
Hair Graffix and Beauty
Sunset Hair and Spa
ROTHESAY BAY
Paul James Hair
Bakery and Café
Mint Hair
MURRAYS BAY
Jacaranda Cafe
MAIRANGI BAY
Mairangi Bay Medical Centre
Verve Hair Design
Cutting Edge Hair
Mairangi Bay Physio Clinic
Zavito Café and Bar
Bay Café
Under Your Skin Beauty
Café Rhythm
Accent on Nails
Hair @ Surreal
Mangiamo Café
MILFORD
Thirsty Frog Wine Bar
Robert Harris Coffee Roasters
Milford Mens Hairdressers
Cafeccino
Milford Hair Design
Hamic Café
Kitchener Road Medical Centre
Milford Dentists
The French Bakery
Sushiwa
Snow Hairdressers
Little King Café
Tea Total Café
TAKAPUNA
J Hair Do
Café d’Amour
American Nail
Bay Audiology
Robert Harris Coffee Shop
Zomer Café and Restaurant
Lumino the Dentists
Bian Sushi and Donburi
Sumo Salad Café
Ragazzi Café and Wine Bar
Fiori Café
Pita Pit
Verve Hair Design
Sierra Café
DEVONPORT
Mecca
Jos Hair Salon
Javahouse
Catch Fish and Chips
The Barber Shop
Yoghurt Story
Stone Oven Bakery and Café
Clarrys Café
Chinese Takeaway
Manuka Café and Restaurant
Devonport Connection Café
Riba Fish and Chips
Sierra Coffee
Devonport Deli
Bettes
Peace and Plenty Inn
BELMONT
Chinese and European Takeaways
Pizza Hut
Armein Hair Design
Rice and Roast Takeaways
ALBANY
Hue Hair Salon
Euro deli
Mercari Bakery
Aroma Café
Euro Hair Salon
Albany Village Bakery
Torte Cafe
ALBANY (Serville Centre)
Fartese Takeaway
The Hair Designers
Gina’s Café
Green Apple Café
The Roast
Further outlets currently being located
In Albany Village, Glenfield and
Birkenhead

• All Previous Plan features plus...
• Top Featured listings alphabetically
in all relevant category pages (with
other section sponsors)
• Rotating Logo advert at top of all
sponsored section pages (max 5
sponsor logos only)
• Web Scrolling acknowledgement
article/advertorial (with other
section sponsors)
• Full colour, back page advert on
sponsored booklet for one area
within region
• Full colour, half page inside cover
advert in sponsored booklet for
other four areas within the region
• Half page advert in all relevant
booklets
$120 pm
$720 for 6 months
who would benefit from our high value,
continuous promotion reaching your
local community across the area
WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE
Exclusive 5 only per section
SECTION SPONSOR
GOLD LISTING
SILVER LISTING
BRONZE LISTING

CATEGORY PAGE LISTING
Keytag words for
searchability
Your logo appears in
your listing and is linked
to your website
Your listing is listed at
the top alphabetically
in all relevant
categories related to
your services
The Read More link
opens up your own
web profile page where
we usually summarise
your business with links
to your site pages - you
can edit all your
contact and profile
pages yourself
Full contact links,
keywords, 40 word
business description,
social media links (in
profile page), etc
Rotating logo advert
at top of all
sponsored section
pages with max 4
other area sponsors
linked directly to your
website
Rotating logo advert in
one of the two side
spots linking directly to
your website

Full colour half page ad on back cover of your sponsored booklet
predominently in your specified area plus half page colour adverts
inside front and back cover of all other area booklets

• Previous Plan features plus ...
• Additional linked logo in
featured listings
• Web Profile page, customised
per section with self edit facility
• Unlimited images
• Links to other site profiles or
featured articles
• Logo branded rotating advert
across full website
• Quarter page advert in all
relevant booklets
$80 pm
$480 for 6 months
giving maximum web support for
local businesses including logo
brand recognition and top of
page feature prominence plus
good print coverage
SECTION SPONSOR
GOLD LISTING
SILVER LISTING
BRONZE LISTING

Keytag words for
searchability
Your logo appears in
your listing and is linked
to your website
Your listing is listed at
the top alphabetically
in all relevant
categories related to
your services (below
any section sponsors)
The Read More link
opens up your own
web profile page where
we usually summarise
your business with links
to your site pages - you
can edit all your
contact and profile
pages yourself
Full contact links,
keywords, 40 word
business description,
social media links (in
profile page), etc
one of the five lower
spots linking directly to
your website
CATEGORY PAGE LISTING

Your logo advert is linked
to your website and
rotates in one of the
spots around the base of
most site pages
You can have unlimited
images and content in your
profile
You can embed videos,
social media links, etc
You can add links to
sound clips, etc
You can add as much or
as little content as you
wish and we can split into
pages with title links if
required
CLICK ON THE READ MORE …
FOR YOUR PROFILE PAGE
LISTING
You can highlight
important information or
contact links
You can add customised forms
for submissions
We also link to you
through our Fundraising
Programme pages
Full contact details and
keyword tags are retained
for ease of contact
and

Can be updated max once a
month.
Ideal for a business with a
variety of products, real
estate agent or travel
service
Personalised scroller with
up to 8 images and links
placed at the top of
profile listing
and
$25 pm
Added to Plan –
available for Gold and
Section Sponsors only

• Bronze listing features plus ...
• 40 word business description
• Key tags
• 65 x 55 mm advert in all
relevant booklets
$55 pm
$330 for 6 months
with a specialised area they want
emphasised and already with an
active local marketing strategy or
a small local budget
SECTION SPONSOR
GOLD LISTING
SILVER LISTING
BRONZE LISTING

• Full contact links including
Email, Web, Mobile, Fax, 0800,
etc in all relevant web
categories
• Keywords and SEO tags (not
public)
• 65 x 30 mm advert in all
relevant booklets
$30 pm
$180 for 6 months
who value full contact links but
with a very limited local
advertising budget
SECTION SPONSOR
GOLD LISTING
SILVER LISTING
BRONZE LISTING
Free business listings are listed with
name, address and phone on a second
level page

We also offer a number of additional options in our Web and Booklet Plans including –
• Section Sponsorship of our Local Life Sections – Event Calendar, Fundraising
Programme, Local Services, Giveaways, Classifieds and News and People Who
Shape Our Community
• Article Sponsorship – linking in to a specific topic both on site and in the booklets
• Plus we produce a special Summer booklet for the area which is online and in print
from early December to early March each year
See following for examples of these options and for further details
call 021 0277 5454 or email manager@linku2northshore.co.nz

• Bronze web category Listing (if no
other Plan taken) being full contact
links including Email, Web, Mobile,
Fax, 0800, etc in all relevant web
categories
• Meta description and keywords
• Half page advert in all relevant
booklets
• Acknowledgement and web link at
top of Local Life section pages
$120 pm
$720 for 6 months
who would like to associate
themselves with one of our site
community services
Exclusive One only per section
(5 sections)
BRONZE LISTING
Sections available -
1. Events Calendar
2. Fundraising Programme
3. News and Classifieds
4. Giveaways
5. People Who Shape Our
Community

Print Page:
Sponsorship
acknowlegement
at start of article
Print Page:
Logo, name
and web at
end of article
Web Page:
Sponsorship
acknowlegement
at start of article
Web Page:
Logo, name
and web at
end of article
(6 only per section issue – min 1,500 print copies
distributed – promotion period 24 weeks)

• Advert in Summer Area booklet size as booked
• Colour cover advertisers get link in on site scroller
• Listings and links in our Summer feature on site
section online from mid December to mid March
• Full social media programme over period mid-
December to end February
• Full promotion programme through Linku2 database
newsletters over full summer period
Distribution of print booklets are through our Linku2
stands across the region
Booklet distribution dates: mid-December and late
January each year
Book by 30 November for guaranteed inclusion
Booklet content includes items such as local event calendar, things to
do, school holiday programmes, café and dining specials (see Specials
and Deals), markets, walks, boat ramps, golf courses

Linku2 booklets issue on a rotating 24 week cycle related to the onsite sections,
giving you 2 editions a year
Booklets are distributed through stands found in local premises including
businesses, coffee shops, waiting rooms, etc and topped up every 3/4 weeks
Each section has an intensive 3 week promotion period, however, is promoted
throughout the full 26 week period
Booklets are also linked to corresponding web articles through QR code use

All businesses who take a Web and Booklet Plan give
back to our local non-profit community through their
plan in our Fundraising Programme.
All non-profit clubs, schools, charities, etc can
register to receive funds through this.
For further details or to register please visit our
website link at –

SPECIAL OCCASION FEATURE
PROMOTIONS
$95
20 only available per feature
• Advert spot on relevant Linku2 Specials and Deals
web page linked to specifically designed web page or
your website
• Full colour advert in min 1,500 flyers in Linku2
stands
• Linku2 database newsletter promotions in min 4 x
newsletters prior to event (2 community promotions
and 2 business promotions)
• Feature full social media programme including paid
advertising
• November Café and Dining also included in
Summer on the North Shore publication. Distribution
min 2,000 copies
Web, print, database and social media promotion for
each Special Occasion period (2/3 weeks prior to the
event – Christmas up to 4 weeks prior to holiday
close) including extra Café and Dining options.
Special Occasion Features available are –
Valentines Day
Mothers Day
Queens Birthday
Fathers Day
Labour Day
Christmas
Cafe/Dining in March, July and November
SCHOOL HOLIDAY FEATURES
$140
8 only available per feature
• 65 mm wide x 40 mm high full colour advert on
1,500 A4, 170 gm gloss card pamphlets
• Rotating logo advert in right hand column on all on
site school holiday pages (max 4 per spot)
• Name linked sponsorship acknowledgement at the
top of the North Shore School Holiday pages
category
• Name linked sponsorship acknowledgement at the
top of the Holiday Programme Giveaway page
Web, print, database and social media promotion
ideal for any business whose target market is
mothers and families
PAID EVENT LISTINGS
$55 pm
25% discount for free community events
or fundraising events ($41.25)
• Event scroller item linking to Linku2 event listing or
direct to your website or alternative web link
• Guaranteed 2 week home page scroller, direct
linked spot
• 1 x up to 40 word promotion through 2 x database
community newsletters
• Database newsletter linked advert in same two
newsletters
Ideal for local promotion of either a special event or
to promote a regular group. Also good for market or
club registration promotion
Note: If your event is free public entry, a
fundraising event or non-profit group promotion
you have a 25% discount

Example of the flyer.
With brief details of
the offer and
contact details in
advert spot (in web
pages more visual
with image and link
Flyer is A5 size,
double sided, full
colour. Distribution
min 1,500 copies in
Linku2 distribution
spots
Back of flyer Front of flyer

Valentines Day - February
Mothers Day - May
Queens Birthday - June
Fathers Day - September
Labour Day - October
Christmas - December
PLUS Café and Dining options – March, July and November
Print Ad Example Web Ad Example

Special Occasion Deals (as with all our clients
and promotions) are also promoted to our
databases and through our social media
channels
Web ad can link to a specific web page for the
promotion, the client’s own website or a pdf file
pdf example
Linku2 webpage example

one of the two right
hand column slots on
all school holiday
programme pages
linked directly to your
website – max of 4
logo adverts per spot
– on site for the
holidays PLUS the
following school term
period
Linku2 would like to acknowledge the following businesses who help us bring
school holiday programmes to you as one of our free services –
Business Listing link at top of school holiday pages (8 only)
Linked business
listing at top of
online school
holiday pages
acknowledging
sponsorship
Each feature also has a
giveaway site page
with listing and linked
acknowledgements

The print flyer is
folded A5 size
Back of flyer Front of flyer
Each promotion
also includes
database and
social media
promotions
Distribution
of min 1,500
flyers each
holidays inc
schools

Scroller item which appears on club
and regular meetings and events,
North Shore regular night outs and
Local Events top level site pages
Listing in appropriate page and/or in
event listings calendar
Plus up to 40 word promotion through 2 x
database newsletters and database
newsletter linked advert in same two
newsletters
Contact us for current database newsletter
distribution details
Plus a guaranteed minimum 2 week
listing on our home page scroller
Note: If an event is free to the
community, is a fundraiser or used to
promote a non-profit group or appeal
there is a 25% discount

Thank you
for taking the time to look at what we offer in our local community.
We hope we can help support you either with business promotion,
event advertising, fundraising support for your group or in any other way so we can
support local to
Any queries please contact us on 021 0277 5454 or
email manager@linku2northshore.co.nz

Linku2 web and booklet advertising options

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