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How to innovate with
   open source: 
Lessons from Mozilla
Gen Kanai
Director, Asia Business Development
http://blog.mozilla.com/gen/
gen at mozilla dot com
Mozilla’s Mission:
Mozilla’s Mission:
To promote
choice,
innovation and
participation
on the Internet
Mozilla’s Mission:
To promote
choice,
innovation and
participation
on the Internet
How?
People,
Having Fun,
Building a Better Internet
What’s a Better Internet?
What’s a Better Internet?
There are a few key characteristics:
What’s a Better Internet?
There are a few key characteristics:

transparent vs. unknowable
What’s a Better Internet?
There are a few key characteristics:

transparent vs. unknowable
hackable vs. immutable
What’s a Better Internet?
There are a few key characteristics:

transparent vs. unknowable
hackable vs. immutable
shared control vs. central control
What’s a Better Internet?
There are a few key characteristics:

transparent vs. unknowable
hackable vs. immutable
shared control vs. central control
international vs. internationalized
What’s a Better Internet?
There are a few key characteristics:

transparent vs. unknowable
hackable vs. immutable
shared control vs. central control
international vs. internationalized
participatory vs. passive
What’s a Better Internet?
There are a few key characteristics:

transparent vs. unknowable
hackable vs. immutable
shared control vs. central control
international vs. internationalized
participatory vs. passive
open vs. closed
Our open Internet is made by all of
us, you and me and everyone else:

  Wikipedia
  Wordpress
  Creative Commons
  Flickr
  Personal weblogs
  etc.
The closed Internet is made up of plugins:

  ActiveX
  Flash
  Silverlight
  etc.
Broswer plugins are:

  Closed source
  Centrally controlled
  Not hackable
  Opaque
  Often buggy...
  etc.
Do you remember 2003?
Do you remember 2003?
 Second Iraq war
 Human genome completed
 Last flight of Concorde
 and...
Do you remember 2003?
 Second Iraq war
 Human genome completed
 Last flight of Concorde
 Microsoft IE: over 95% share of browsers
In 2009, another
country has over 95%
share of Microsoft IE...
South Korea
98.66% Microsoft IE




Source: logger.co.kr (Sept. 2008)
Visit South Korea to
understand the dangers
of browser plugins. Only
Microsoft IE for secure
transactions in Korea.
http://blog.mozilla.com/gen/2007/02/27/the-cost-of-monoculture/
How does Mozilla innovate
 True open source project
How does Mozilla innovate
 True open source project
   Not all OSS projects are truly open
   Undocumented APIs
   Unscheduled code dumps
   Only some portions OSS; other parts
     proprietary
How does Mozilla innovate
 True open source project
 Only open standards
How does Mozilla innovate
 True open source project
 Only open standards
   W3C
   ECMA
   IETF
How does Mozilla innovate
 True open source project
 Only open standards
   HTML 5, CSS, JavaScript
How does Mozilla innovate
 True open source project
 Only open standards
   HTML 5, CSS, JavaScript, and Canvas

   Mozilla Labs Bespin
   https://bespin.mozilla.com
How does Mozilla innovate
 True open source project
 Only open standards
   HTML 5, CSS, JavaScript, and Canvas
   First to natively support HTML 5
   <video> <audio> (OGG Theora/Vorbis)
How does Mozilla innovate
   True open source project
   Only open standards
     First to natively support HTML 5
     <video> <audio> (OGG Theora/Vorbis)
Now audio and video are first class
citizens on the web alongside text and
images. Searchable, downloadable, and
you can view source!
How does Mozilla innovate
  True open source project
  Only open standards
    First to natively support HTML 5
    <video> <audio> (OGG Theora/Vorbis)
  Available at:
    Wikipedia
    The Internet Archive
    Daily Motion (new!)
http://www.dailymotion.com/openvideodemo
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
   Firefox Add-Ons (6000 and counting)
   https://addons.mozilla.org
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
   Firefox Add-Ons (6000 and counting)
   https://addons.mozilla.org
 Made with only HTML, JavaScript and XUL
   (XML-based UI language)
 Web technology = Firefox Add-ons
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
   Mozilla Labs Jetpack
   https://jetpack.mozillalabs.com
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
 Localized
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
 Localized
   Firefox 3.5 in over 70 languages
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
 Localized
   No Bahasa Malaysia (later in '09?)
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
 Localized
 Open, participatory process
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
 Localized
 Open, participatory process
   Not just development but also
   Support
   http://support.mozilla.com
How does Mozilla innovate
 True open source project
 Only open standards
 Extensible platforms
 Localized
 Open, participatory process
   Not just development but also
   Testing/QA
   http://quality.mozilla.org
How does Mozilla innovate
  True open source project
  Only open standards
  Extensible platforms
  Localized
  Open, participatory process
     Marketing, Labs, governance, security,
etc.
     Every aspect of Mozilla is open
How does Mozilla innovate
 Key characteristics
How does Mozilla innovate
 Key characteristics
 - public benefit organization, non-profit
How does Mozilla innovate
 Key characteristics
 - public benefit organization, non-profit
 - open source project, open participatory
    processes
How does Mozilla innovate
 Key characteristics
 - public benefit organization, non-profit
 - open source project, open participatory
    processes
 - community required for innovation
How does Mozilla innovate

    ONLY WITH
YOUR CONTRIBUTIONS
Thank you:

Mitchell Baker, Mark Surman
Chris Blizzard, John Lilly
Frank Hecker,
and everyone from
the OSS and Mozilla
communities world-wide.
CC-Attribution 3.0 Unported
http://creativecommons.org/licenses/by/3.0/

These slides will be available for download:
http://blog.mozilla.com/gen/

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Can Open Source bring about your next Innovation Breakthrough? - Gen Kanai, Mozilla Asia

  • 1. How to innovate with open source:  Lessons from Mozilla
  • 2. Gen Kanai Director, Asia Business Development http://blog.mozilla.com/gen/ gen at mozilla dot com
  • 4. Mozilla’s Mission: To promote choice, innovation and participation on the Internet
  • 5. Mozilla’s Mission: To promote choice, innovation and participation on the Internet
  • 8. What’s a Better Internet?
  • 9. What’s a Better Internet? There are a few key characteristics:
  • 10. What’s a Better Internet? There are a few key characteristics: transparent vs. unknowable
  • 11. What’s a Better Internet? There are a few key characteristics: transparent vs. unknowable hackable vs. immutable
  • 12. What’s a Better Internet? There are a few key characteristics: transparent vs. unknowable hackable vs. immutable shared control vs. central control
  • 13. What’s a Better Internet? There are a few key characteristics: transparent vs. unknowable hackable vs. immutable shared control vs. central control international vs. internationalized
  • 14. What’s a Better Internet? There are a few key characteristics: transparent vs. unknowable hackable vs. immutable shared control vs. central control international vs. internationalized participatory vs. passive
  • 15. What’s a Better Internet? There are a few key characteristics: transparent vs. unknowable hackable vs. immutable shared control vs. central control international vs. internationalized participatory vs. passive open vs. closed
  • 16. Our open Internet is made by all of us, you and me and everyone else: Wikipedia Wordpress Creative Commons Flickr Personal weblogs etc.
  • 17. The closed Internet is made up of plugins: ActiveX Flash Silverlight etc.
  • 18. Broswer plugins are: Closed source Centrally controlled Not hackable Opaque Often buggy... etc.
  • 20. Do you remember 2003? Second Iraq war Human genome completed Last flight of Concorde and...
  • 21. Do you remember 2003? Second Iraq war Human genome completed Last flight of Concorde Microsoft IE: over 95% share of browsers
  • 22.
  • 23. In 2009, another country has over 95% share of Microsoft IE...
  • 24. South Korea 98.66% Microsoft IE Source: logger.co.kr (Sept. 2008)
  • 25. Visit South Korea to understand the dangers of browser plugins. Only Microsoft IE for secure transactions in Korea. http://blog.mozilla.com/gen/2007/02/27/the-cost-of-monoculture/
  • 26. How does Mozilla innovate True open source project
  • 27. How does Mozilla innovate True open source project Not all OSS projects are truly open Undocumented APIs Unscheduled code dumps Only some portions OSS; other parts proprietary
  • 28. How does Mozilla innovate True open source project Only open standards
  • 29. How does Mozilla innovate True open source project Only open standards W3C ECMA IETF
  • 30. How does Mozilla innovate True open source project Only open standards HTML 5, CSS, JavaScript
  • 31. How does Mozilla innovate True open source project Only open standards HTML 5, CSS, JavaScript, and Canvas Mozilla Labs Bespin https://bespin.mozilla.com
  • 32. How does Mozilla innovate True open source project Only open standards HTML 5, CSS, JavaScript, and Canvas First to natively support HTML 5 <video> <audio> (OGG Theora/Vorbis)
  • 33. How does Mozilla innovate True open source project Only open standards First to natively support HTML 5 <video> <audio> (OGG Theora/Vorbis) Now audio and video are first class citizens on the web alongside text and images. Searchable, downloadable, and you can view source!
  • 34. How does Mozilla innovate True open source project Only open standards First to natively support HTML 5 <video> <audio> (OGG Theora/Vorbis) Available at: Wikipedia The Internet Archive Daily Motion (new!) http://www.dailymotion.com/openvideodemo
  • 35. How does Mozilla innovate True open source project Only open standards Extensible platforms
  • 36. How does Mozilla innovate True open source project Only open standards Extensible platforms Firefox Add-Ons (6000 and counting) https://addons.mozilla.org
  • 37. How does Mozilla innovate True open source project Only open standards Extensible platforms Firefox Add-Ons (6000 and counting) https://addons.mozilla.org Made with only HTML, JavaScript and XUL (XML-based UI language) Web technology = Firefox Add-ons
  • 38. How does Mozilla innovate True open source project Only open standards Extensible platforms Mozilla Labs Jetpack https://jetpack.mozillalabs.com
  • 39. How does Mozilla innovate True open source project Only open standards Extensible platforms Localized
  • 40. How does Mozilla innovate True open source project Only open standards Extensible platforms Localized Firefox 3.5 in over 70 languages
  • 41. How does Mozilla innovate True open source project Only open standards Extensible platforms Localized No Bahasa Malaysia (later in '09?)
  • 42. How does Mozilla innovate True open source project Only open standards Extensible platforms Localized Open, participatory process
  • 43. How does Mozilla innovate True open source project Only open standards Extensible platforms Localized Open, participatory process Not just development but also Support http://support.mozilla.com
  • 44. How does Mozilla innovate True open source project Only open standards Extensible platforms Localized Open, participatory process Not just development but also Testing/QA http://quality.mozilla.org
  • 45. How does Mozilla innovate True open source project Only open standards Extensible platforms Localized Open, participatory process Marketing, Labs, governance, security, etc. Every aspect of Mozilla is open
  • 46. How does Mozilla innovate Key characteristics
  • 47. How does Mozilla innovate Key characteristics - public benefit organization, non-profit
  • 48. How does Mozilla innovate Key characteristics - public benefit organization, non-profit - open source project, open participatory processes
  • 49. How does Mozilla innovate Key characteristics - public benefit organization, non-profit - open source project, open participatory processes - community required for innovation
  • 50. How does Mozilla innovate ONLY WITH YOUR CONTRIBUTIONS
  • 51. Thank you: Mitchell Baker, Mark Surman Chris Blizzard, John Lilly Frank Hecker, and everyone from the OSS and Mozilla communities world-wide. CC-Attribution 3.0 Unported http://creativecommons.org/licenses/by/3.0/ These slides will be available for download: http://blog.mozilla.com/gen/