This presentation describes how EMIXIS (previously mobile token) has moved from an ASP business model to a SaaS (Software as a Service) business model in the Cloud. It depicts the issues that have been faced and give some tips regarding typical challenges that organisations will face when moving to SaaS.

1. @
SAAS & CLOUD COMPUTING
Technology decisions for business agility

2. CEO EMIXIS
Fleet, Asset & mobile
Workforce Management
Lionel Anciaux
ENTREPRENEUR - SPEAKER
L.ANCIAUX@EMIXIS.COM linkedin.com/in/lionelanciaux/
@lionelanciaux www.hightech-entrepreneurship.com
Board Member
Software in Brussels
Cluster

3. • 11 years in mobility apps
• Workforce Management
• Fleet Management
 20 years operations
 Fleet-Security device producer
 Fleet Management
 January 2013
 30 people
 4,5 M turnover

4. FLEET, ASSET AND MOBILE WORKFORCE MANAGEMENT
Telematics Technology Provider
 Hardware & Software Components
 HW/ Active RFID, Fuel Tracker
 SW/ Fleet, Asset, Workforce Apps
 Distribution via
 TSP - Telematics Service Providers
 ERP Integrators and VAR

5. FLEET & ASSET MGMT / FUEL TRACKING

6. MOBILE WORKFORCE MANAGEMENT

7. Our Platform
HARDWARE VENDORS
MULTI MOBILE OS
MULTI ERP-CRM

8. Our initial motivations for Cloud - SaaS
16 € /month
Fleet Management

9. ASP & Own infrastructure
• Business model:
– License
– Setup project
– Hosting
• Example:
– License: 20.000 Euro
– Setup: 6.500 Euro
– Hosting: (/month)
• 250 Euro
• 162 Euro (support)
• 10 Euro / user
33 Euro / month / user
36 months – 50 users

10. … to SaaS Platform in the Cloud
• Business model:
– SaaS
– Micro Setup project
• Example:
– Setup: 2.500 Euro
– Hosting: (/month)
• 25 Euro / user
26 Euro / month / user
36 months – 50 users

11. Moving to SaaS – Financial Impact
Crossing the Chasm !
Cashflow !

12. IaaS or PaaS ? – both ?
•

13. From ASP to SaaS+Cloud
• Strategic decision - impact
– IT Infrastructure
– HR (competences)
– Product (R&D)
– Business
• New offering, new contracts…
• Commercial Migration
• New competitors (WW)
– Security impact
• Internal
• Client perception
– Financial: SaaS Model
– Legal (who owns the data…)
– Service Levels
• Weakest point, various SLAs…
– Marketing (new parternships)

14. Which Cloud ? What Gartner says…
•
Challengers may be interesting

15. Price drops due to competition & volume…
•

16. What’s next for us?
• Full internal Infrastructure virtualization
 Email / Calendar – already in the cloud
 CRM - already in the cloud
o Storage backup
o Development / Test servers
o Ticketing
o Telephony

17. FLEET, ASSET AND MOBILE WORKFORCE MANAGEMENT
www.emixis.com