a presentation on swot analysis with examples relevant to language teachers. activities and exercises included.

1. SWOT ANALYSIS
for
LANGUAGE TEACHERS
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2. SWOT Analysis
What?
Why?
How?
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3. What is SWOT?
Strengths
Weaknesses
Opportunities
Threats mnRAJU

4. What is Swot Analysis?
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5. What is a Strength?
An
internal resource
or capability
helpful to achieve
the desired goals.
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6. What is a
weakness?
An
internal barrier
to achieve the
desired goals.
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7. What is an Opportunity?
An
external situation
that could provide
a competitive
advantage.
(if properly leveraged)
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8. What is a Threat?
An
external situation
which could
damage your scope
for attaining
objectives.
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9. What is SWOT Analysis?
A situation analysis tool
for evaluating
internal strengths and weaknesses;
and for examining
external opportunities and threats.
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10. SWOT
Opportunities
Strengths
Weaknesses
Threats mnRAJU

11. Exercise - 1
1. Your home is located within a two-minute walk of the bus station, and is just a ten-minute ride
away from your college.
2. Your English speaking skills are very poor and you are ashamed of speaking English.
3. Your college is located next to one of the largest shopping centers in your town.
4. You left university a decade ago and have not acquired any further certifications.
5. Your in-laws are retired government employees and have plenty of money and time.
6. There are many well-qualified, trained and unemployed youth in your town.
7. The government is considering making skills upgradation compulsory for all in-service lecturers.
8. Another local college is expanding its services and is on the lookout for experienced lecturers.
9. Your college is considering opening two new branches in your town within the next one year.
10. There is news that your college is likely to be honored by the Commissioner at the next
Republic Day for its consistently good performance at the university examinations.
11. You have been a diabetic for a long time and you are likely to develop diabetic retinopathy
unless you undergo frequent eye check-ups.
12. Your college’s offer to host the next inter-collegiate competitions has been approved.
13. Your spouse is very cooperative and appreciates your work demands and time constraints.
14. You have some very bright students in your class and many of them admire you as a
committed teacher.
15. You have a good personal library; but it has fewer volumes of books than many of your
colleagues have got.
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12. Answer to Exercise - 1
Strengths Weaknesses
1 2
10 13 15 15? 4
14 11
Opportunities Threats
3 6
5 7
10 8
9
12 mnRAJU

13. SWOT Analysis
What?
Why?
How?
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14. Why SWOT Analysis?
You were born to win;
but to be a winner,
you must plan to win,
prepare to win,
and expect to win.
- Zig Ziglar
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15. Why SWOT Analysis?

to capitalize on strengths
 to overcome weaknesses
 to exploit opportunities
 to survive threats
 to be pro-active
 to take better decisions
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16. SWOT Analysis
What?
Why?
How?
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17. Strengths Analysis
 What are your unique skills/qualifications?
 What do you do better than anyone else?
 What unique resources can you access?
 Why do people praise you?
 What achievements are you proud of?
 What values do you believe in?
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18. Activity 1
 Think & list your strengths
 Form pairs
 Describe to your partner
 Share with class mnRAJU

19. Weaknesses Analysis
 What skills/knowledge do you lack?
 What skills could you improve?
 What do you avoid doing?
 What do others see as your weaknesses?
 What resources are you deficient in?
 What are your negative work habits?
 What personality traits hold you back? mnRAJU

20. Activity 2
 Think & list your weaknesses
 Form pairs
 Describe to your partner
 Share with class
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21. Successful people
get up
every time they fall.
A Critical Life Skill
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22. Beating Weaknesses
Were successful people always
successful in all they did?
Did success come to them quick
and easy?
The road to success is never an easy
one. There are several obstacles.
Be prepared to fall. Rise every time
you fall. mnRAJU

23. Opportunities Analysis
 What opportunities to learn are open?
 What situations can you take advantage of?
 Do you have people to help/advise you?
 What others’ failures can you exploit?
 Have you any solutions to others’ complaints?
 Is there an unfilled need around you?
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24. Activity 3
 Think & list your opportunities
 Form pairs
 Describe to your partner
 Share with class
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25. Opportunities Analysis
Success consists in being successful, not in having
potential for success. Any wide piece of ground is
the potential site of a palace, but there’s no
palace till it’s built. - Fernando Pessoa (Portuguese poet)
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26. Threats Analysis
 What obstacles do you currently face?
 What are your competitors doing?
 Is the demand for your strengths declining?
 What trends could harm your interests?
 What threats arise from your weaknesses?
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27. Activity 4
 Think & list your threats
 Form pairs
 Describe to your partner
 Share with class mnRAJU

28. Threats Analysis
Threats are
Opportuniti
es
in Disguise.
Ships in harbor
are safe,
but that’s not what DON’T
ships are built for.
QUIT mnRAJU

29. SWOT Analysis Tips
Be rigorous & be objective
View from all perspectives
Be realistic & be specific
Use verifiable facts only
Prioritize
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30. SWOT Analysis Tips
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31. mnRAJU

32. Exercise - 2
Go through the
sample SWOT chart
and make a SWOT
chart of your own. mnRAJU

33. Example Personal SWOT Analysis for Language Teachers
My Strengths My Weaknesses
1.I have a passion for teaching 1.I have little relevant experience
2.I have good inter-personal skills 2.I am lazy and suffer from procrastination
3.I have a degree in education 3.I lack concentration / attention span
4.I have good critical / analytical skills 4.I have not much subject knowledge
5.I have excellent communication skills 5.I lack stress management skills
6.I have plenty of work experience 6.I am poor at dealing with conflict
7.I am good with public speaking 7.I am low in self-esteem as a teacher
8.I have good mastery over English 8.I have young children to take care of
9.I am young and healthy 9.My knowledge of grammar is poor
10.I have a powerful voice 10.My lexis is limited
My Opportunities My Threats
1.I have a job offer in a college which suits my temperament 1.This place is quite expensive
better 2.We have no Ph D supervisors in this town
2.Eventually I could go on and study for my Ph D 3.I have a heavy workload
3.I have been offered a scholarship for my doctoral work 4.I need to sign a contract if I take up a new job
4.Many new schools and colleges are opening in my locality 5.My family depends on my salary and I cannot take any risks with
5.My college has plans to open a language laboratory my career
6.My college has instituted an annual gold medal for the best 6.First year admissions into my college have been drastically
teacher decreasing
7.My parents are moving to my neighborhood 7.I am not on good terms with the college management &
8.Our car loan application has been cleared principal
8.Two of my younger colleagues have acquired higher academic
qualifications
9.The new syllabus has several chapters that I am not comfortable
teaching
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34. Name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Date. . . . . . . . . . . . . . . . .
Strengths Weaknesses
What do you do well? What could you do better?
What unique resources can you posses? What resources do you lack or need more?
What do others see in you as your strengths? What do others see as your weaknesses?
• •
• •
• •
• •
Opportunities Threats
What opportunities are available to you? What threats could harm you?
What trends could you take advantage of? What are your competitors/colleagues doing?
How can you turn your strengths into opportunities? What threats do your weaknesses expose you to?
• •
• •
• •
• •
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35. If you wish to become a butterfly, don’t be
content being a caterpillar.
Why crawl, when you can fly?
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36. What you do
TODAY
can IMPROVE
ALL YOUR
TOMORROWS
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