5. Analysis - Who are they? How
many will be there?
Understanding - What is their
knowledge of the subject?
Demographics - What is their age,
sex, educational background?
Interest - Why are they there? Who
asked them to be there?
Environment - Where will I stand?
Can they all see & hear me?
Needs - What are their needs?
What are your needs as the
speaker?
Customized - What specific needs
do you need to address?
Expectations - What do they expect
Audience to learn or hear from you?
8. Structure
•a welcoming and informative
introduction
•a coherent series of main
points presented in a logical
sequence
•a lucid and purposeful
conclusion