2. 1. Why Virtual?
2. Content & Clarity
3. Style Matters
4. It’s All In The (Technical) Details
5. Social & Interactive Features
6. Conclusions
3. 1. Education
Global reach, synchronous & asynchronous
2. Marketing
Business, product, service, event
3. Promotion
Add value and build interest in a specific product
4. Community
Expand reach and connect with the audience
4.
5.
6.
7.
8.
9.
10.
11.
12.
13. 1. Structure
Single? Series? Class?
2. Proposal (or Syllabus)
Develop outline with specific objectives / outcomes
3. Conversation
Discuss with organizers, envision the finished product
4. Archiving
Will it be recorded? How will it be archived? Who owns it?
14.
15.
16.
17.
18.
19. 1. You
Speak clearly, project, enunciate, pace yourself
2. Your Content
Use an outline, facts + narrative, supporting text
3. Your Organizers
Provide a bio, outline if available, detailed abstract
4. Your Audience
Let them know what to expect
20.
21.
22.
23.
24. 1. Platform
Attend the training, know the platform
2. Headset or Handset?
What’s needed for sound? Call in or connect?
3. Polls
Design in advance, coordinate w tech support
4. Chat
Internal vs External, Open vs Moderated
5. Test, Experiment, Play
Request advance access
29. 1. Social
This is the most important thing. A+.
2. Interactive
Internal tools on the platform: chat, polls, surveys
3. Twitter
Set a hashtag, advertise the hashtag, use the hashtag
4. Curate
Social tools continue the conversation (& archive it)
30.
31.
32.
33.
34.
35.
36. • Maximize impact with narrative
• Stories are persuasive, personal, memorable
– Think Social
– Think Emotional
– Think Customizable
http://www.scribd.com/lisacarlucci
37.
38. 1. Virtual presentations expand value and
reach, if done well, at the right price
2. Opportunity to build community around
a subject, product, service, movement
3. Social features and archiving continue
the conversation (& it grows)
4. Learn the platform, tell the
story, connect. It’s that simple.
39. 1. Why Virtual?
2. Content & Clarity
3. Style Matters
4. It’s All In The (Technical) Details
5. Social & Interactive Features
6. Conclusions