The document discusses building a professional online presence through social media. It notes that social media is essential as clients, competitors, and recruiters are active online. It provides statistics on social media usage and effectiveness. It then gives recommendations for increasing online visibility and credibility, such as using a professional photo and summary, sharing content, and engaging with others.

1. BUILDING
PROFESSIONAL
CREDIBILITY
WITH
A
POWERFUL
AND
INFLUENTIAL
ONLINE
PRESENCE
Tuesday, November 8, 2011
Presented by Lisa DiMonte

2. Is it Time for you to Rethink Social Media?
Resistance to social
media is futile. Millions of
people are creating
content for the social
Web. Your competitors
are already there. Your
clients have been there
for a long time. Is it time
for you to rethink
social media?
• Business Week, February 19, 2009

4. Key Takeaways & Stats
80% of companies use social media for recruitment
95% of those companies are using LinkedIn
90% of consumers trust peer recommendations
Only 14% trust advertisements
We will no longer search for products and services;
they will find us via social media
Over 750M active Facebook users
Video is an effective way to get first page Google rankings1
Source:
1
Forester
Research

5. Now
What?
Be thoughtful about what you do and how
you behave

6. Google search of Ron Taylor 10-15-11
·∙
Ron
Taylor
-­‐
Wikipedia,
the
free
encyclopedia
en.wikipedia.org/wiki/Ron_Taylor
-­‐
Cached
Ron
Taylor
may
refer
to:
Ron
Taylor
(actor),
American
actor;
Ron
Taylor
(author),
American
author
and
speaker;
Tiny
Ron
Taylor,
American
film
actor
and
...
Ron
Taylor
(actor)
-­‐
Ron
Taylor
(baseball)
-­‐
Tiny
Ron
Taylor
·∙
Ron
Taylor
(actor)
-­‐
Wikipedia,
the
free
encyclopedia
en.wikipedia.org/wiki/Ron_Taylor_(actor)
-­‐
Cached
Ronald
James
Taylor
(October
16,
1952
–
January
16,
2002)
was
an
American
...
Show
more
results
from
wikipedia.org
·∙
Ron
Taylor
-­‐
IMDb
www.imdb.com/name/nm0853103/
-­‐
Cached
In
1999
the
show
was
nominated
for
four
Tony
Awards,
including
best
new
musical
and
Mr.
Taylor
for
best
featured
actor
in
a
musical.
See
more
trivia
»
...
·∙
Ron
Taylor
StaNsNcs
and
History
-­‐
Baseball-­‐Reference.com
www.baseball-­‐reference.com
›
Encyclopedia
of
Players
›
T
LisFng
-­‐
Cached
Career:
45-­‐43,
72
SV,
3.93
ERA,
464
SO,
P,
Mets/Cardinals/...
1962-­‐1972,
t:R,
born
in
CAN
1937.
·∙
Ron
Taylor
Fine
Arts,
Gallery
and
Custom
Framing
www.rontaylorfinearts.com/
-­‐
Cached
Ron
Taylor
"SONGWRITER"
of
Americana-­‐Bluegrass
Click
on
below
links
to
visit.
Ron's
music
sites
to
hear
songs
and
read
blog.
www.myspace.com/
ronctaylor
...
·∙
Ron
Taylor
Baseball
Stats
by
Baseball
Almanac
www.baseball-­‐almanac.com/players/player.php?p=tayloro01
-­‐
Cached
Ron
Taylor
baseball
stats
with
ba_ng
stats,
pitching
stats
and
fielding
stats,
along
with
uniform
numbers,
salaries,
quotes,
career
stats
and
biographical
...
·∙
Ron
Taylor,
49,
Voice
of
Blues
and
a
Plant,
Dies
-­‐
New
York
Times
www.nyFmes.com
›
COLLECTIONS
›
HORRORS
-­‐
Cached
Jan
26,
2002
–
Ron
Taylor,
who
created
the
voice
of
Audrey
II,
the
malicious
man-­‐eaang
plant
in
the
cult
musical
''Licle
Shop
of
Horrors,''
as
well
as
...
·∙
Systems
Biology
at
PNNL:Research
Staff:Ronald
C.
Taylor
www.sysbio.org/resources/staff/taylor.stm
-­‐
Cached
Ronald
C.
Taylor,
Ph.D.
Experase.
Ronald
C.
Taylor.
Analysis
of
high
throughput
gene
expression
and
protein
abundance
data,
reconstrucaon
of
biological
...
·∙
Ron
Taylor
Band
|
Crazy
Love
Jazz
www.rontaylorband.com/
-­‐
Cached
CRAZY
LOVE
JAZZ
CD
is
a
culminaaon
of
Ron
Taylor's
talent,
experience
and
adventures.
Not
so
subtle
mixtures
of
Calypso,
Samba
R&B,
...

7. Four Ways to Increase Visibility and Credibility
1. High-definition photo
2. Professional summary which answers 4 questions:
a. What are you known for? b. What type of work do
you want more of? Who is your target client? 4? How
are you different? Your bio is not an obit!
3. Content
a. Blogs
b. White papers
c. Press Releases
d. Presentations
e. Podcasts
f. Videos
4. Commenting on the content of others

8. Profile Picture
RON TAYLOR
Before After

9. Before and After Professional Summary
Before
After
The
Ron
Taylor
Group
is
a
Global
Registered
Educaaon
Provider
with
the
Project
Management
Insatute®
and
a
leading
provider
of
leadership
training,
project
management
training
and
project
management
consulNng
services.
With
over
100
years
of
collecave
experience,
Ron
Taylor,
John
Cormier
and
Bruce
Shaw
can
help
you
and
your
staff
save
Nme
and
money
by
developing
leadership
skills
and
the
ability
to
bring
projects
in
on
ame
and
on
budget.
Because
budgets
are
of
outmost
concern
to
corporate,
government
and
non-­‐profit
enNNes,
The
Ron
Taylor
Group
is
commiced
to
providing
clients
with
excellent
services
at
reasonable
prices.
The
mission
of
The
Ron
Taylor
group
is
to
embody
integrity
and
develop
long-­‐lasang
relaaonships
based
on
mutual
trust
and
customer
saNsfacNon.
Our
president,
Ron
Taylor,
and
our
associates
John
Cormier
and
Bruce
Shaw,
have
held
senior
leadership
posiaons
in
the
Project
Management
Insatute
and
possess
a
wealth
of
pracacal
and
teaching
experience.
Clients
include
Federal
Government
agencies,
academic
insatuaons,
and
both
large
and
small
private
organizaNons.
Ron
is
the
author
of
"Leadership:
Stories,
Lessons
and
Uncommon
Sense,"
and
has
delivered
presentaaons
on
leadership
skills
and
project
management
before
such
organizaaons
as
the
World
Bank,
the
Naaonal
Press
Club,
Virginia
Tech
and
the
US
Marines,
Air
Force,
Army
and
Navy,
and
is
available
for
presentaaons
to
your
organizaaon.
He
is
represented
by
the
Washington
Speakers
Bureau.

10. Content Establishes
Credibility
Write about your area of focus
or topics you deal with on a
daily basis or areas of interest
Uncommon Leadership for Law Firm Partners
1.
2.
Are You Unraveling Trust at your Law Firm?
3. Can Law Firm Partners Nurture Trust?
4. Uncommon Leadership for Young Lawyers
5. How Young Lawyers Can Nurture Trust
6. Uncommon Leadership for Legal Professionals
7. Legal Professionals: Are You Unraveling Trust?

11. Be Willing to Share
Information
White Papers
Presentations
LinkedIn SlideShare
Press Releases
http://www.bizjournals.com/news/
http://www.clickpress.com
http:/www.prcom
https://prlog.org
https://www.prbuz.com
Write articles for newspapers
and associations

12. Podcasts and Videos
Get interviewed
Local TV Shows
Local Radio Shows
Local Papers

13. Comment on Content of Others
Subscribe to industry, join LinkedIn groups and comment
regularly to increase online visibility
hcp://leadnet.org/blog
hcp://greatleadershipbydan.com
hcp://taskfm
hcp://hensonconsulanginternaaonal.com

14. Filtered
Google
search
of
Ron
Taylor
11/7/11
Welcome
to
the
virtual
home
of
The
Ron
Taylor
Group
www.therontaylorgroup.com/
The
Ron
Taylor
Group
is
now
a
Global
Registered
Educaaon
Provider
with
the
Project
Management
Insatute®
and
one
of
the
leading
providers
of
project..
The
Ron
Taylor
Group
-­‐
ConsulNng
and
Mentoring
www.therontaylorgroup.com/cormier-­‐bio.htm
John
E.
Cormier,
MSA,
PMP.
John
E.
Cormier,
Colonel
USAF
(reared),
is
a
…
Ron
Taylor
-­‐
The
Ron
Taylor
Group
-­‐
ConsulNng
and
Mentoring
www.therontaylorgroup.com/taylor-­‐bio.htm
Ron
Taylor
is
an
internaaonally
known
project
manager,
lecturer,
trainer
…
Show
more
results
from
therontaylorgroup.com
Ron
Taylor
(author)
-­‐
Wikipedia,
the
free
encyclopedia
en.wikipedia.org/wiki/Ron_Taylor_(author)
In
2002,
Taylor
founded
The
Ron
Taylor
Group
which
provides
consulang
services
and
training
in
leadership,
project
management,
knowledge
Ron
Taylor
profiles
|
LinkedIn
www.linkedin.com/pub/dir/Ron/Taylor
View
the
profiles
of
professionals
named
Ron
Taylor
on
LinkedIn.
...
at
George
Mason
University,
Principal
at
The
Ron
Taylor
Group
(Sole
Proprietorship);
Presented
by
Ron
Taylor,
Principal,
The
Ron
Taylor
Group
www.pmiwdc.org/.../PMIWDC_presentaFonslides_PMintheAM_201...
Presented
by
Ron
Taylor,
Principal,
The
Ron
Taylor
Group.
Copyright
The
Ron
Taylor
...
❖Look
for
substance
over
style.
Copyright
The
Ron
Taylor
Group
The
Ron
Taylor
Group
-­‐
Fairfax
StaNon,
Virginia
(VA)
|
Company
...
www.manta.com/c/mmg3pw8/the-­‐ron-­‐taylor-­‐group
The
Ron
Taylor
Group
company
profile
in
Fairfax
Staaon,
VA.
Our
free
company
profile
report
for
The
Ron
Taylor
Group
includes
business
informaaon
…
Amazon.com:
Leadership:
Stories,
Lessons
and
Uncommon
Sense
...
www.amazon.com
›
...
›
Management
&
Leadership
›
Management
14
reviews
-­‐
$19.95
-­‐
In
stock
Ron
Taylor
is
an
internaaonally-­‐known
project
manager,
lecturer,
author,
and
consultant,
and
is
the
principal
and
founder
of
the
Ron
Taylor
Group.
He
…
Stories,
Lessons
and
Uncommon
Sense
-­‐
New
Book
by
Ron
Taylor
www.pmworldtoday.net/.../...
Ron
Taylor
is
an
internaaonally-­‐known
project
manager,
lecturer,
author,
and
consultant,
and
is
the
principal
and
founder
of
the
Ron
Taylor
Group.
He
…
Ron
Taylor
Facebook,
Twicer,
Google
Plus
&
MySpace
on
PeekYou
www.peekyou.com/ron_taylor
Presented
by
Ron
Taylor,
Principal,
The
Ron
Taylor
Group
Nurture
individual
and
corporate
trust.
►
Ask
for
help
when
you
need
it.
►
Don
't
ever
compromise.
...

15. Highlights
of
Before
and
Aqer
Google
Search
BEFORE
AFTER
Wiki
(Actor)
The
Ron
Taylor
Group
Wiki
(Actor)
The
Ron
Taylor
Group
Internet
Movie
DB
The
Ron
Taylor
Group
Baseball.com
Wiki
(Our
Ron)
Ron
Taylor
Fine
Arts
LinkedIn
Ron
Taylor
Baseball
Almanac
PMI
WDC
New
York
Times
(Actor)
Manta
Systems
Biology
Amazon
Ron
Taylor
Band
PM
World
Today
Peek
You

16. Increased visibility, credibility
and recognition
Same username, photo, bio and summary on all
social media sites
Check out which sites come up first for you in a
Google search and make sure they’re updated
and accurate
Create Google alerts for your name and firm name
Monitor mentions of your firm on Twitter
Complete your LinkedIn profile in full
Connect with college friends on LinkedIn and join
groups related to your industry and your target
clients

17. Increased visibility,
credibility and recognition
Create friends lists on Facebook and change settings
to control which friends see status updates
Status updates/tweets should include:
a. professional activities such as speaking
engagements and attendance at conferences
and workshops
b. link to your blogs, articles, white papers, press
releases, presentations, podcasts, videos
Regularly review privacy settings
Avoid making negative comments
Set reasonable and attainable goals: 15 minutes
a day/1 hour a week

18. One-Year Free Premier Membership
Upload blogs, white papers, presentations, press
releases, podcasts, videos
30-minute telephone meeting with Lisa
Guest on the MyLegal.com radio show

19. Questions
Lisa DiMonte
@lisadimonte
lisa.dimonte@mylegal.com