This document provides tips for running and motivating a creative team. It emphasizes that non-financial motivators like autonomy, mastery, and purpose are most effective for cognitive tasks. The document recommends recruiting for intelligence, problem-solving, and attitude over experience alone. It also suggests developing individuals, encouraging peer encouragement, and recognizing achievements to breed creativity in a team.

1. Running & motivating a
creative team
Lisa Myers
CEO, Verve Search
@LisaDMyers

3. • I wasn’t very good at school, I have
no degree!
• I’m dyslexic
• I have the attention span of a goldfish
@LisaDMyers

4. It’s not who you are that holds you
back, it’s who you think you are.
– David Brinkley

5. If you change the way you look at
things, the things you look at change!
- W. Dyer

7. Recruiting talent

8. Hiring based on experience and
a person’s CV only is aVERY
bad idea.

9. It’s mostly about
chemistry….

10. 1. Intelligent
2. Problem solving
3. Passion
4. ATTITUDE

11. Ignore all the “rules” and make
your own!

13. SEIZE the talent when
you see it, not when you
need it.

14. What motivates
people?

15. Financial Incentives?
“If this then that….”

16. HIGH incentives actually
leads to worse performance
when it comes to cognitive
tasks.

17. Is the
task
mostly
routine?
Concentrate on building a
healthy, long-term
motivational environment
that pays people fairly and
that fosters autonomy,
mastery, and purpose.
Provide useful
information rather
than attempt control
Offer praise and
feedback rather than
things people can
touch or spend.
No
: “Drive” – Daniel H Pink

18. Assumption:
Pay people fairly

19. 1. Autonomy
2. Mastery
3. Purpose

20. Autonomy
Trust people to do something their
own way, give them long enough
leash to experiment with their
limits.

21. Mastery
The desire to get better and better
at something.

22. Purpose
A cause larger than themselves.
“A man’s reach should exceed his grasp!”

23. Being part of team and feeling
responsibility to ones peers is A
LOT more powerful than
responsibility to the management.

24. People are wired to be active
and engaged.

25. Daniel H. Pink
”Drive”
http://goo.gl/JdmNQj
Patrick Lenicioni
“Five dysfunctions of a team”
http://goo.gl/h294Xa

26. Breeding creativity

27. “The intuitive mind is a sacred gift and the rational
mind is a faithful servant.We have created a society
that honours the servant and has forgotten the gift.”
– Albert Einstein

28. Develop individuals
Meditation Training
CBT Workshop
Work on individual projects
Evening Course

29. Teach them to disagree and
discuss.

30. Connect Left and Right Brain

31. Showing the love

32. Recognition

33. HIGH FIVE!!

34. USE YOUR WORDS in details
“I LOVE this article, particularly like what
you wrote about….”
“That was simply awesome, and how quickly
did you do that, shiiiiiiit” (has to be said in
Samuel L Jackson style)

35. Encouragement should NOT just
come from managers!
Cheers for Peers every week

36. The force is strong with you

37. Verve week

38. Laughing Buddha Awards
Yearly award to recognise great
achievements!

39. I need a volunteer!

40. Great read on Creativity:
http://www.theatlantic.com/features/archive/
2014/06/secrets-of-the-creative-
brain/372299/

41. Thank
You!Email: lisa@vervesearch.com
Web: www.vervesearch.com
Twitter: @LisaDmyers
@LisaDMyers