- Lisa Myers is an experienced SEO expert and speaker who has worked in marketing for 11 years and SEO specifically for 6 years. She is heavily involved in the global search community. - SEO is a unique marketing discipline because people are already searching for what businesses are selling. Around 74% of searches result in clicks on organic listings, with 42% clicking the top position and 80% clicking within the top 3 positions. - Many agencies take on SEO clients without fully understanding their needs or whether SEO is right for them, leading to failed projects. To be successful, agencies need to understand how SEO can generate real revenue and conversions for clients.

1. The Business of SEO Lisa Myers CEO, Verve Search #SESLondon @LisaDMyers

3. Search is unique as a marketing discipline because its audience is already looking for what you are selling!

5. So why is it so hard to sell SEO?

6. Business of SEO Proposal/Pitching New Biz Client Retention Up-scaling } Business Development

15. How SEO ROI is being tracked WTF?

17. Understanding the business and its goals

21. tools... +

25. using Linkdex

28. What is the higher ranking worth? #1 #2 #3 Currently client is ranking #3 generates an estimate of 1,282 visits and if they were going to buy this traffic it would have cost them £6,360 If they go from 3 rd to 1 st position the revenue generated from these 2 keywords alone is likely to increase by 390% Client Competitor 1 Competitor 2

31. Thank You! Email: [email_address] Web: www.vervesearch.com www.stateofsearch.com www.seo-chicks.com @LisaDMyers