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Week 3: Marketing and Entrepreneurship

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[object Object],Business Strategy Decisions
Last Week’s Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What energizes you?
Purpose, Vision & Values ,[object Object],[object Object],[object Object],This is your fuel and your destination .
To make quality products for a healthier world.
To invoke the imagination , provoke the senses , and evoke the emotions of people around the world.
Corporate Alignment Corporate Purpose, Vision, Values Business Problems & Objectives Marketing Challenges and Objectives Marketing Strategy and Planning Marketing Activities and Campaigns Long Term Mid-Term Short Term This is your map .
Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object]
Branding Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Building ,[object Object],[object Object],[object Object]
It’s about Culture www.drawastickman.com/
Brand Statement ,[object Object],[object Object],[object Object],[object Object]
Branding Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It is a decision making tool.
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Elevator Pitches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Segmentation
The Marketing System convince cultivate connect GAP AUDIENCE need PROVIDER value
Audience Segmentation ,[object Object],[object Object]
Why Segment? ,[object Object],[object Object]
Segmentation Process
Segmentation Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tribes Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing a Market Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What it comes down to: From “Zag” by Marty Neumeier
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Week 3: Marketing and Entrepreneurship