Building Online Comm

Building Online Communities ,[object Object],[object Object]

Higher Ed ‘Long Tail’ ,[object Object],[object Object],[object Object],[object Object]

We Don’t Control the Message ,[object Object],[object Object],[object Object]

Change in “Voice” authoritative community-based

Because we know this is up there

Defining your Brand ,[object Object],[object Object],[object Object]

The Colgate Story ,[object Object],● Smart ● Fun ● Gutsy ● Driven Irrepressible

Tools to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opening Things Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactivity ,[object Object],[object Object]

Blog Comments ,[object Object],[object Object],[object Object],[object Object]

Feeding the Beasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Flickr Pix and Sets our lawyers say this is directory information, and we’re not violating ferpa. students sign an opt out form that doc has never been an issue

Pointing to flickr slide.com slideshow through flickr

Making It Happen ,[object Object],[object Object],[object Object],[object Object],[object Object],more than 6,000 downloads in month of february. just on the cdn

Video In Demand berkely getting thousands of views of lectures. ball state oops section

On iTunes ,[object Object],[object Object],[object Object],[object Object]

Cam Comments ,[object Object],[object Object],[object Object],[object Object],[object Object]

On your own? ,[object Object],[object Object],[object Object],[object Object],[object Object],webcam cost $629 our movable type is $29 typepad is $15 wordpress free drupal free

Disengaged Aware Responsive Engaged We need to move people

Use online tools to move people And make it work with your overall communications strategy

Building Online Comm

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Building Online Comm