42 Digital Predictions For 2010-2019

42 Digital Predictions
for 2010 – 2019

By Freddie McMahon

This is a collection of digital
predictions covering the next ten
years. The threads of all these
predictions are already underway.

FusionExperience

1.

Mobile devices will become the
dominant touchpoint for
personalised intelligence services
impacting everything.

Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX

FusionExperience

2.

Mobile point-of-presence will
become a major orchestrator for
personalised services and
contextual in-flight ads.


FusionExperience

3.

Infomercials make a come back
when applied to the new ad
inventory generated by mobile
point-of-presence applications
such as mapping.


FusionExperience

4.

Business processes will be
extended into the mobile as
mobility productivity comes to the
fore.


FusionExperience

5.

Mobile point-of-presence and
Digital Dialogue moves the
Minority Report vision mainstream,
with the exception of iris
recognition.


FusionExperience

6.

Consumer robots will be found in
every digital home, with each type
designed to perform a needed
function. Digital dialogue with the
‘pet named’ robot via mobile phone
will enable tasks to be undertaken
remotely.


FusionExperience

7.

Consumer robots will be common
place for health, household chores
security patrols, looking after the
pets and taking in parcels from
Amazon.


FusionExperience

8.

Web 4.0 Artificial Intelligence
Complementing Humans will
become mainstream with Web 5.0
Artificial Intelligence Surpassing
Humans gaining traction within
niche markets.


FusionExperience

9.

Web 4.0 and Web 5.0 will be
driven by a blend of black-box
solutions where the algorithms are
hidden and white-box solutions
where the algorithms are
transparent.


FusionExperience

10.

Consumer Robots will be
connected to mobile cloud services
so that their intelligence continually
evolves.


FusionExperience

11.

Human Powered Artificial
Intelligence (white-box) will create
interactive knowledge on a large
scale for access at all digital
touchpoints, including consumer
robots, leading to the acceleration
of learning at the edge.


FusionExperience

12.

The Wisdom of Elders will power
Human Powered Artificial
Intelligence to create large scale
Knowledge Assets.


FusionExperience

13.

Knowledge Assets will be
monetised as working collateral.


FusionExperience

14.

Avatars will be used everywhere as
personal assistants using digital
dialogue for interactive
instructions, including being the
preferred approach for conducting
search and organising meetings.


FusionExperience

15.

Search engine banner advertising
revenues tariffs will considerably
be lower as new types of ad
inventory become more dominant.


FusionExperience

16.

Empathy linked with traditional key
performance indicators will
become the way to measure
customer experience and
economic prosperity.


FusionExperience

17.

Empathy will become a must have
intangible measurement reported
within annual reports for use by
institutions and credit rating
agencies.


FusionExperience

18.

Return-on-Marketing will become a
mainstream science covering all
touchpoints, interactions,
transactions, value and empathy.


FusionExperience

19.

Return-on-Marketing will become a
must have intangible measurement
reported within annual reports for
use by institutions and credit rating
agencies.


FusionExperience

20.

Marketing will fundamentally move
from monologue to dialogue
enabling customised solutions that
will change sectors such as
pharmaceuticals.


FusionExperience

21.

Most Financial Services will have a
Chief Marketing Officer and a Head
of Research & Development in line
with other industries to keep pace
with demand-driven change.


FusionExperience

22.

Optimising interactions across all
touchpoints for socioeconomic
value creation will become
mainstream to determine Return
on Capital Employed.


FusionExperience

23.

Personalised design of physical
products, especially clothing, will
enable a shift towards mass
customisation.


FusionExperience

24.

Personalised design of financial
products will create a shift towards
re-intermediation away from
comparison sites.


FusionExperience

25.

Personal branding of ‘Me Inc’ will
become dominant influencers
within social networks; these ‘stars’
will attract agents to represent the
socioeconomic interests.


FusionExperience

26.

‘Consumer’ cooperatives will
emerge through self-forming
networks of consumers as
powerful demand-side influencers
within the market.


FusionExperience

27.

Digital dialogue in the form of voice
or text will become the dominant
form of content as interactions
become streamlined and simplified
for a time poor society.


FusionExperience

28.

Influencer marketing will become
main stream using ‘Me Inc’ and
‘Consumer’ networks.


FusionExperience

29.

‘Consumer’ cooperatives will use
the power of their aggregated
personal data to unlock new value
with big brands.


FusionExperience

30.

Intelligence driven design will
change the human experience as
personalised decision journeys
become mainstream.


FusionExperience

31.

Customer decision pathway flows,
patterns and outcomes across all
touchpoints will provide
transparency of emergent nano
market segments.


FusionExperience

32.

Visualisation will become the
preferred way to interact with multi-
dimensional behavioural flows,
patterns and outcomes across all
touchpoints to understand nano
market segmentation.


FusionExperience

33.

Networked-centric organisations
will become mainstream to keep
pace with demand-driven change
covering every touchpoint.


FusionExperience

34.

Sense-Understand-Respond will
become the mantra for network-
centric organisations using
visualisation more in keeping with
Military Central Command or
Trading Systems.


FusionExperience

35.

Virtual team work around shared
spaces for parallel working will
become mainstream.


FusionExperience

36.

Simulate to innovate using ‘shared
spaces’ will become mainstream
for adaptive organisations to
dramatically reduce the time to
value, whilst increasing higher
levels of certainty.


FusionExperience

37.

3D Internet fails to reach
mainstream but instead becomes a
niche market for specialised
applications especially in
education.


FusionExperience

38.

Cloud Computing becomes
mainstream as build your own
applications through pick and mix
of different software components
and pay-as-you use charging
changes the fundamentals of
software economics.


FusionExperience

39.

All major software investments will
be approved through data driven
simulations tested with the
targeted customer to ensure return
on investment.


FusionExperience

40.

The ‘Power of Many’ is used to
create new capabilities in areas
ranging from unknown risks to co-
innovation.


FusionExperience

41.

Mobile will set the pace for
innovation as the internet falls into
second place for innovation.


FusionExperience

42.

Each year between 2010 and 2019
will be considerably faster than the
previous year meaning that
artificial intelligence needs to
complement ‘time poor’ human
pressures.


FusionExperience
Locations Head Office w/ www.fusion-experience.com
London International House t/ + 44 (0) 207 084 7500
Cheshire 1 St Katharine’s Way
Edinburgh London, E1W 1UN


42 Digital Predictions For 2010-2019

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (12)

Similaire à 42 Digital Predictions For 2010-2019

Similaire à 42 Digital Predictions For 2010-2019 (20)

Dernier

Dernier (20)

42 Digital Predictions For 2010-2019