Exploiting The Potential of Blogs and Social Networks

Exploiting the Potential of Blogs and Social Networks Brian Kelly UKOLN University of Bath Bath, UK [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/seminars/museum-heritage-show-2008/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ museum-heritage-show-2008 ' tag by-nc-sa Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction

About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction

About The Talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction And have a set of materials & resources which you can use for in-house training purposes 

About You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction

Key Blog Concepts (1 of 5) ,[object Object],[object Object],[object Object],Blog Concepts Wikipedia definition Note that blog software can be used for other purposes (including building conventional Web sites). We will focus on conventional understanding of a blog. See also handout

Key Blog Concepts (2 of 5) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogging

Key Blog Concepts (3 of 5) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Concepts

Key Blog Concepts (4 of 5) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Concepts Technorati is to the blogosphere what Google is to Web space

Key Blog Concepts (5 of 5) ,[object Object],[object Object],[object Object],[object Object],Twhirl Twitter app used at MW 2008

Museum Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Museum Blogs Acknowledgment to Mike Ellis, Eduserv Note see MuseumBlogs.org for a directory of over 270 museum blogs, an aggregation of 90,000+ posts and a search across the blogs

Why Have A Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Museum Blogs Acknowledgment to Mike Ellis, Eduserv

What Makes A Good Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Museum Blogs Like all simple rules, these can be broken – but may be a useful guide for your planning Acknowledgment to Mike Ellis, Eduserv

Brooklyn Museum ,[object Object],[object Object],[object Object],[object Object],Examples of Museum Blogs Papers about approaches published at MW 2007 and MW 2008 conferences

fresh and new(er) – Seb Chan / Powerhouse ,[object Object],[object Object],[object Object],[object Object],[object Object],Examples of Museum Blogs http://www.powerhousemuseum.com/dmsblog/ Thanks to Mike Ellis

English Cut ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples of Museum Blogs http://www.englishcut.com/ Thanks to Mike Ellis

Bowers Museum Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],Examples of Museum Blogs http://bowersmuseum.blogspot.com/ Thanks to Mike Ellis

Reflections ,[object Object],[object Object],[object Object],[object Object],[object Object],Examples of Museum Blogs Do you now what to set up your own blogging service?

The Purpose Of Your Blog (1) ,[object Object],[object Object],Establishing A Blog

The Purpose Of Your Blog (2) Establishing A Blog

Reflecting Current Views ,[object Object],[object Object],[object Object],[object Object],Establishing A Blog Blogs would appear to provide a means (a) for users to engage with digital content and (b) to demonstrate such engagement 

Overcoming Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Establishing A Blog

Quality Assurance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Establishing A Blog

Technical Infrastructure ,[object Object],[object Object],[object Object],[object Object],Establishing A Blog

Measuring Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Establishing A Blog

Social Networks ,[object Object],Social Networks User groups – which may support you, or not ,[object Object],[object Object],[object Object],[object Object],[object Object],See Introduction to Facebook: Opportunities and Challenges For The Institution slidecast on Slideshare for further information A presence for your institution Support for museum professionals

Building a Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The social networks can be used to facilitate formal and informal contacts with your peers as well as engaging with your user community

Support For The Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions ,[object Object],[object Object]

Exploiting The Potential of Blogs and Social Networks

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