A half day workshop on how to make product roadmaps that are realistic and adaptable to any changes... from the UX Strategies Summit 2014.

1. ADAPTABLE
PRODUCT
ROADMAPS
DONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM
LIS HUBERT | @LISHUBERT | ELISABETHHUBERT.COM

2. 2
HELLO.

3. TODAY

4. ONCE UPON A TIME…

5. WHAT IS A
ROADMAP?

6. A PLAN OR STRATEGY
INTENDED TO
ACHIEVE A
PARTICULAR GOAL.

7. PRODUCT
ROADMAP <INSERT
DEFINITION>

8. WHAT ARE THE
PROBLEMS?

9. WE CAME UP WITH A ROADMAP,
STUCK WITH IT, STAYED ON
BUDGET, LAUNCHED ON TIME,
EVERYTHING WAS AWESOME!

10. WE CAME UP WITH A ROADMAP,
STUCK WITH IT, STAYED ON
BUDGET, LAUNCHED ON TIME,
EVERYTHING WAS AWESOME!

11. ADAPTABILITY
FRAMEWORK • PARTICIPATORY • MEASURABLE

12. FRAMEWORK

14. AGENDA
‣ Insert Chapter Titles
14

15. AGENDA
‣ Insert Chapter Titles
15

16. AGENDA
‣ Insert Chapter Titles
16

17. AGENDA
‣ Insert Chapter Titles
17

18. ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
START YOUR FRAMEWORK
BRAINSTORM FEATURES
ORGANIZE AND CATEGORIZE

19. SHARE

20. PARTICIPATORY!
IDENTIFY STAKEHOLDERS
ESTABLISH THE BIG GOAL
ESTABLISH TIMELINE
FLUSH OUT THE FEATURE LIST
DEFINE LEVEL OF EFFORT (LOE)
RANK AND PRIORITIZE
BUILD OUT THEMES
(MAP THEMES OUT)

21. AGENDA
‣ Insert Chapter Titles
21

22. Meet User
Expectations
Make Community more engaging
Enhance
Competition
Enhance Identity & Personalize Content

25. ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
PRIORITIZE
RE-ORDER
MAP

26. SHARE

27. MEASURABLE
DEFINE THE KPI (KEY PROGRESS INDICATOR)
ACQUISITION
ACTIVATION
RETENTION
REVENUE
GROWTH
ADJUST & ADAPT

29. ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
DEFINE A GUIDING KPI
DEFINE ANY OTHER METRICS

30. ACTIVITY OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND SOMETHING TO MAKE
LEARN HOW TO MAKE IT
USERS AREN’T USING THE APP
FOR DISCOVERING NEW RECIPES.
THEY USE IT AS A “2ND SCREEN”
TO FIND AND ARCHIVE RECIPES
WHILE WATCHING TV.
!
NEW GOAL: FIND AND ARCHIVE
RECIPES FROM FOOD NETWORK
SHOWS
!
ADAPT!

31. ACTIVITY
OVERVIEW
FOOD NETWORK WANTS TO CREATE
A MOBILE APP FOR DISCOVERY
CALLED FEEDME THAT TELLS USERS
WHAT TO MAKE FOR DINNER
!
BIG GOAL
ACQUIRE NEW USERS (GET THEM TO
SIGN UP FOR AN ACCOUNT)
!
USER GOALS
FIND AND ARCHIVE RECIPES FROM
FOOD NETWORK SHOWS
THE BUSINESS NOW NEEDS TO
INSTEAD INCREASE REVENUE
(AD-BASED)
!
ADAPT!

32. SHARE

33. WHAT IF…?
WE’RE AGILE!
WE’RE LEAN!
CONSTANTLY
PIVOTING…

34. ADAPTABILITY
FRAMEWORK • PARTICIPATORY • MEASURABLE
FEATURES
USER STORIES
HYPOTHESES
HUDDLE!
RESPONSIBILITY
VERSUS OWNERSHIP
INVOLVE USERS *
* http://www.eleganthack.com/customer-development-with-participatory-roadmaps/
ALREADY AGILE
ALREADY LEAN

35. ONCE UPON A TIME…

36. F&^* DOGMA!

37. KEEP IN MIND

38. DONNA LICHAW
@DLICHAW
GREATNORTHELECTRIC.COM
LIS HUBERT
@LISHUBERT
ELISABETHHUBERT.COM
THANK YOU.