This slideshow has been created as a research companion to the business class by the same name at the University of Kansas, Edwards Campus.

1. Marketing Management and
Strategy
Overview of database
research using Journals
Lissa Lord llord@ku.edu
Fall 2013

2. Regents Center Library
http://www.lib.ku.edu/RCLibrary/
Edwards Campus
http://edwardscampus.ku.edu/
Dissertation Research Blog
http://dissertationresearch.blogspot.com
2

3. Finding Articles
Marketing Management and Strategy
Where are the journals?

4. Using databases
to find
articles
4
KU Libraries: http://www.lib.ku.edu

5. Note:
Course: Engineering Management
Databases: Look at Business
5
http://www.lib.ku.edu

6. 6

8. Boolean Searching
1. Phrase
2. AND
3. Peer reviewed

10. Change your
search by
clicking the

11. Two Searches with slightly different results:
“social media” AND marketing
“social networks” AND marketing

12. We searched for
other terms “social
networks” rather
then “social media”
and still found the
article I want to
look at first.
Research takes time
and exploration.

14. http://www.emeraldinsight.com/journals.htm?articleid=17093529&show=html

16. OK. Got that?
We found an article in a peer reviewed journal,
Management Research Review, using a database:
ABI/Inform.
Next, lets find another journal in the same database
using different keywords.

17. Note:
Course: Engineering Management
Databases: Look at Business
17
If you know the
name of the
database. . .

21. Marketing Management and Strategy: Bibliography
Milewicz, C., & Saxby, C. (2013). Leaders' social media usage intentions
for in-bound customer communications. Management Research Review,
36(9), 849-867. doi:http://dx.doi.org/10.1108/MRR-03-2012-0049
Learmonth, M. (2013). GOOGLE, YAHOO NEED TO SOLVE THE AD
EQUATION ON MOBILE. Advertising Age, 84(27), 8. Retrieved from
http://search.proquest.com/docview/1412336394?accountid=14556

22. Browsing
the
journals

23. Note:
Course: Engineering Management
Databases: Look at Business
23

24. Journal of Marketing
Search by title
Or
By subject
If you know the
name of the
journal, type it in

25. This is the database
where you can find
current issues of
Journal of Marketing
(just click on the
hyperlink for the
database)

26. http://ehis.ebscohost.com/ehost/detail?sid=50dc6d3c-7278-4dc7-8e9f-
0b2a4f38c95f%40sessionmgr4&vid=1&hid=15&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ
%3d%3d#db=bth&jid=JMK

27. Browsing the most recent
copy of Journal of
Marketing, I found an
interesting article.

29. How about the Wall Street Journal?
There is a searchable database!

34. Finding Specific Journals: Review
1. Databases by subject
2. Database name
3. E-Journals
Here are the journals and articles we found today:
Management Research Review
Advertising Age
Journal of Marketing
Wall Street Journal

35. Marketing Management and Strategy: Bibliography
Milewicz, C., & Saxby, C. (2013). Leaders' social media usage intentions
for in-bound customer communications. Management Research Review,
36(9), 849-867. doi: http://dx.doi.org/10.1108/MRR-03-2012-0049
Learmonth, M. (2013). GOOGLE, YAHOO NEED TO SOLVE THE AD
EQUATION ON MOBILE. Advertising Age, 84(27), 8. Retrieved from
http://search.proquest.com/docview/1412336394?accountid=14556
Rego, L. L., Morgan, N. A., & Fornell, C. (2013). Reexamining the Market
Share--Customer Satisfaction Relationship. Journal Of Marketing, 77(5),
1-20.
Koppel, N. (2013, Aug 29). U.S. news: Jury sentences fort hood gunman
to die --- appeals process for maj. nidal hasan is likely to take years,
experts say. Wall Street Journal. Retrieved from
http://search.proquest.com/docview/1428492749?accountid=14556

36. Just one more thing:
Dissertation Research Blog

40. http://guides.lib.ku.edu/content.php?pid=58634&sid=429638

41. A Note:
The North American Industry Classification
System (NAICS) is the standard used by
Federal statistical agencies in classifying
business establishments for the purpose of
collecting, analyzing, and publishing statistical
data related to the U.S. business economy.

42. Back to blog to do a tag search
for “marketing”

47. http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=1974

50. Review
Remember: the Libraries’ homepage at: http://www.lib.ku.edu
Where are the databases that have the journals?
Articles & Databases
How do you cite the articles you want to add to your bibliography?
Remember: the Dissertation Research Blog at:
http://dissertationresearch.blogspot.com
Remember: the Marketing Subject Guide by John Stratton
http://guides.lib.ku.edu/marketing_310
Remember: IBIS database for Market Analysis and Research:
http://www.lib.ku.edu

52. click

54. See you next time:
Lissa Lord
llord@ku.edu