The document discusses creating an effective social media strategy by aligning social media objectives with corporate marketing goals. It identifies four common marketing objectives for social media: brand awareness, customer service, lead generation, and community building/brand affinity. For each objective, examples are provided of both effective and ineffective social media posts. The document stresses using social media to engage customers and build relationships.
8. //4 MARKETING OBJECTIVES
PERFECT FOR SOCIAL MEDIA
• Brand Awareness
• Customer Service
• Lead Generation
• Community Building/
Increased Brand
Affinity
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10. //OBJECTIVE #1 - BRAND AWARENESS
// DON’T
“Congrats to Jimmy K. on
winning $21,000 on Triple
Bonus Frenzy today! Yet
another big winner! With
1,200 slots, your jackpot
could be just a spin away."
MASTERMINDS
11. //OBJECTIVE #1 - BRAND AWARENESS
// DO
“What would you do with
“Congrats to Jimmy K. on
$20 grand? Leave your
winning $21,000 on Triple
suggestion here for
Bonus Frenzy today! Yet
Jimmy K. because he just
another big winner! With
scored himself $21,000
1,200 slots, your jackpot
on Triple Bonus Frenzy.
could be just a spin away."
Rock on Jimmy!”
MASTERMINDS
12. //OBJECTIVE #1 - BRAND AWARENESS
// DON’T
“Don’t miss the grand
opening of our new
steakhouse this month!
With a variety of delicacies
from seafood to chicken
and of course, scrumptious
steaks, this beautiful new
restaurant has something
for every taste bud!"
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13. //OBJECTIVE #1 - BRAND AWARENESS
// DO
“Don’t miss the grand
opening of our new
The grand opening of our
steakhouse this month!
new steakhouse is so close
With a variety of delicacies
we can taste it. What is
from seafood to chicken
your favorite cut of steak and
and of course, scrumptious
how do you like it cooked?
steaks, this beautiful new
(Embed food shot and/or a link to the menu)
restaurant has something
for every taste bud!"
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21. //OBJECTIVE #2 - CUSTOMER SERVICE
• Be timely
• Be human
• Be genuine
• Acknowledge the customer’s feelings
• Guide the conversation offline if it gets complex
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22. // RESPOND TO POSITIVE POSTS
Thanks for the kudos.
Kind words are always
appreciated! :)
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23. // RESPOND TO POSITIVE POSTS
I’ll be sure to pass
on your compliments
to the chef!
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24. // RESPOND TO POSITIVE POSTS
It makes us happy
that you’re happy!
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25. //REACTIONS TO NEGATIVE POSTS
Ouch. We’re so sorry to hear
about your bad experience.
Please email me, I would like to
learn more so that we can be
sure this never happens again.
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26. //REACTIONS TO NEGATIVE POSTS
Thanks everyone for your
comments. We are trying to
work out the kinks. We are
passing this information on
to the Executive Chef.
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27. //REACTIONS TO NEGATIVE POSTS
Sorry to hear about your run
of bad luck. I assure you that
using your club card does
not change the game’s odds.
Sounds like you need a lucky
charm. Anyone have a favorite
lucky charm they carry?
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30. // OBJECTIVE #3 - LEAD GENERATION
Social media is
word-of-mouth
ON STEROIDS!
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31. // OBJECTIVE #3 - LEAD GENERATION
• Social Database
• Email Database
• Player Club Membership
• Inviting Trial
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32. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
AKA
LOYALTY PROGRAM
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33. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
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34. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Hit “Like” if you are as big a
Charlie Daniels fan as I am!
Maybe I’ll run into him tonight!
Hey a girl can dream right?
MASTERMINDS
35. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Has anyone stopped by Gold’s
Deli to try out their AMAZING
new cupcakes??? I had the
strawberry and it was DIVINE!!!
What should I try today...
Peanut Butter, Red Velvet
or Chocolate??
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36. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
Happy Moo-nday Boomtownies!!!
Just wondering...what’s your
favorite slot machine? I like
anything with a “bonus round”
... makes me feel like I get more
bang for my “buck” ... hehe ...
what about you?
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37. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
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38. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
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39. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
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40. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Bait bucket” - wallet or gambling kitty
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41. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Twang” - gently tugging on a fellow
Facebooker’s rubberband or
wristband to say hello and
introduce yourself.
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42. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
“Standers” - people who always
“Bait bucket” - wallet or gambling kitty
stand up to perform
their bonuses.
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43. //OBJECTIVE #4 - COMMUNITY BUILDING &
BRAND AFFINITY
• 71% of community members say they
are more likely to purchase from a brand
• 66% of community members
note that the community has made
them more loyal to a brand
• 63% of community members note that
they will recommend brand to
friends/family
Sources: Universal McCann, Exact Target
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44. HOW CAN THE
// INTEGRATION
OF SOCIAL MEDIA INCREASE
THE EFFECTIVENESS OF YOUR
CURRENT MARKETING EFFORTS?
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45. THE
// OBJECTIVE:
• Create awareness
for new penny slots
at Beau Rivage
MASTERMINDS
46. THE
// CHALLENGES:
• Beau Rivage brand
• Did not have the most
• Did not have the newest
MASTERMINDS
51. ADVERTISEMENT
16th president missing,
spotted at Biloxi casino
Lure of new
penny slots
believed to be
impossible for
Abe to resist.
BILOXI — Abraham
Lincoln has gone
missing from his
iconic position at
Mt. Rushmore, the
Lincoln Memorial,
and even the five- Honest Abe abandons stonefaced quartet to find new slot on the Gulf Coast.
dollar bill. Authorities
believe the former he’s tryin’ to win those “Rumors had been he got his hands on Beau employee. “And
U.S. President is penny slots,” wagers flying for months,” those games. The let me tell you
currently in Biloxi, Beau player, Hank. mentioned a worker at guy’s a born winner.” something. The man
Mississippi at Beau “What, with everyone the Lincoln Memorial. Sightings are not can dance.”
Rivage Resort & else cashing in on his “He was very aware limited to the slot floor,
Casino. face—why shouldn’t of all the hot, new however. Scores of Abe’s rumored official
he get a piece penny games: Lucky people have claimed facebook page,
Alleged sightings of the action?” Penny, Goldfish 2, to see him “living it facebook.com/AbeAtBeau,
have been made of Max Win. We all up” all over Beau certainly seems to
Mr. Lincoln on the Speculation by the knew it was only a Rivage. “I saw him at indicate he’s having
Beau Rivage slot local authorities matter of time before EIGHT75,” said one a good time. But
floor. Eyewitnesses further supports a hey, it’s been almost
claim to have seen link between the 150 years since the
the 6’4” bearded man surplus of new penny guy’s last vacation,
playing the various slot machines and so if it is really him
penny machines, Lincoln’s recent down there, few
periodically jumping visits to the Resort could argue that he
for joy and shouting & Casino. In fact, doesn’t deserve it.
“Boo-ya,” “Who’s your it’s rumored that
daddy?!” and “Papa Lincoln was planning
needs a new stove an escape to Beau
pipe hat.” Rivage for some time,
and with the resort
One Beau patron was now boasting over
more than willing to 800 penny machines,
put in his two cents it was simply too A man, believed to be Abe Lincoln, plays the
on the recent Lincoln enticing for him to new penny slots at Beau Rivage.
sightings. “I betcha pass up.
MASTERMINDS
72. Secrets from the Stove Recipe Contest
Entry Form
Name of Recipe: __________________________________________________________
Your Name: Chef__________________________________________________________
Address: ___________________________ City: ________________ Zip: ___________
Phone Number: _______________________ Cell Number: _______________________
E-mail Address: __________________________________________________________
I have read and understand all the information provided with the entry form. Boomtown Casino can use the recipe names, photos,
and other images for promotional use.
Signature: ___________________________________ Date:___________________
MASTERMINDS