1. Importance Of Business
Consulting In Marketing
By : Ankita Bharti
Source: Research starters Business ; Applications Of Business Consultancy in Marketing.

2. Consultancy????
An agency or business of offering advice in a specific
field.
Serves as a lifeline to the business; specifically to the
entrepreneurs.
The individual needs to make sure that others
understand the benefit of doing business with the new
consultant.

3. Consultancy????
Levinson and McLaughlin suggest a Guerilla marketing
formula on budgeting as the 60/30/10 Guerilla
Marketing Formula .
The approach advocates a balanced budget distributed
among current clients (60%), prospective clients (30%)
and the broader market (10%)

4. Types Of Clients
1 Current Clients
2
3
Prospective Clients
Broader Market

5. Tips Of Effective Networking
Have Crisp
Elevator
Pitch
Listen to the
person with
undivided
attention.
Be Proactively
helpful.
Go to the
places where
your clients and
people of your
industry go

6. Niche Of Consultancy Networking
Networking
Cold Call
Pitching

7. 7 Steps Of Cold Call Pitching
1
Change your mental objective
before making a call.
2
3
4
Understand the mindset of the
person being called
Identify the core problem that
is to be solved.
Start with a dialogue not a
presentation.

8. 7 Steps Of Cold Call Pitching
5
6
7
Start with core problem
question
Identify and reduce
hidden pressure.
Determine a fit.

9. Must for Consultancies’ Success
Best Quality
Best price
Methods, tools, and approaches
Service responsiveness
Consultants’ credentials
Importance of the client
Testimonials and references