Advertising. A simple PowerPoint introducing the role of the ASA with banned adverts exercises. Suitable for L2 media study.

1. BTEC Subsidiary Diploma in
Media Studies
ADVERTISING
AD
Stop at 60 seconds

2. Techniques – T.V. Advertising.
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Emotional manipulation
Celebrity endorsement
Peer approval
Nurture
Escapism
Aspirational
Intelligence

3. Codes and Conventions
Codes:
Conventions:

4. Types of Codes?
• Technical Codes:
• Symbolic Codes
• Written Codes

5. Types of Codes
• Technical Codes:
Camera techniques, framing, depth of field, lighting, exposure
• Symbolic Codes
Objects, setting, body language, clothing and colour
• Written Codes
Headlines, captions, speech bubbles, language style

6. AIMS & OBJECTIVES THE BIG PICTURE
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Aims & Objectives
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To understand further the purpose of the ASA.
To evaluate more existing banned adverts
To create own fictitious banned advert (Idea)
Identifying / discussing code of practice (ASA)
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Help justify own course work and provide informed answers for your exam.
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Purpose: To further your understanding of what is acceptable in advertising.
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TAKE NOTES
Complete worksheet (Banned Ads)
contribute to ideas for a fictitious banned advert.
Take part in the presentation and discussion of fictitious advert.
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contribute in discussion and make clear notes.
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Present banned advert idea to group.

7. THE BIG PICTURE
• ALL= TAKE NOTES
• Complete worksheet (Banned Ads)
• contribute to ideas for a fictitious banned advert.
• Take part in the presentation and discussion of a
fictitious advert.
• MOST= contribute to discussion and
make clear notes.
• SOME= Present banned advert idea to group.
Write up detailed notes about standards debated.

8. THE BIG PICTURE
Throughout this session we will discuss
ASA Standards
Representation
Codes and Conventions

9. INTRODUCTION
ASA STANDARDS (Continued)

10. ASA STANDARDS
• 32 different standards
• Lets discuss a few

11. ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising

12. ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising
• Children

13. ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising
• Children
• Alcohol

14. • How many complaints to change or
remove a problematic ad?

15. Objective;
To understand
how the content
of advertisements
is monitored in the
UK.

16. Why would people complain about this billboard ad?

17. Task:
Watch the following
advertisement;
KFC Advert
Discuss why you think
people may have
complained about this
advertisement.

18. Complete as we watch the adverts.
Product
Explanation of
the advert
Why it was
banned.
NIKE
XBOX
Ford Ka
TANGO

19. TASK 20 minutes
• In teams think up a fictitious T.V. advert that you think
would be banned.
• Each team will be given an ad campaign
• RULES: Your fictitious ad must not contain
• SEX / RAPE / DRUGS / VIOLENCE
• BAD LANGUAGE / RACISM
• Answer what typical codes and conventions /
representations (stereotypes would apply to your ad)
• We will discuss each teams achievements.
• Individually write notes before and after discussion.