Media presentation showing narrative music videos, memorable music videos, illustrative, amplifying and disjuncture music videos.

1. Relation of Visuals to Song
Music videos can
use a set of images
to illustrate the
meaning of lyrics &
genre, this is the
most common.
o There are three ways in which music videos work to promote a song
This is similar to
repeatability.
Meanings and
effects are
manipulated and
constantly shown
through the video
and drummed
into our vision.
This is where the
meaning of the song
is completely
ignored.

2. Memorable Music Videos
This music video consists of a very good artistic concept, however comes under the category of an amplifying music video. This video
has made the song very popular due to the fact that it is very creative and very different to all the other music videos in this time
period. However, it does relate to the song in a away that he is talking about ordinary life is boring, in which the way he acts the way
he is in the music video. – e.g. Talking Heads ‘Once in a Lifetime’
• http://www.youtube.com/watch?v=I1wg1DNHbNU
“Here It Goes Again” by Ok Go White Knucklers was one of the most memorable music videos of the 21st century. The song was so
popular due to the fact the music video was creative and unforgettable. The music video reached one million YouTube hits after six
days of initial posting. This music video is the definition of an disjuncture music video because the lyrics do not match the video.
• http://www.youtube.com/watch?v=dTAAsCNK7RA
• Lady Gaga “Born This Way” is a great example of an illustrative music video. Throughout the whole music video the video relates
to the lyrics of the songs itself. The beginning of the music video does not include any music, however starts off a plot to the music
video that relates to being ‘born this way’. The music video is very high tech due to the editing within it, techniques that have been
added in the video, is much different to any other music video there is.
• http://www.youtube.com/watch?v=wV1FrqwZyKw

3. Will Young – Leave Right Now
http://youtu.be/WbrSLLv0AlA
This music video to this song does not give us the complete narrative of the song. In this case we do not know who
Will Young is singing to and what about. This now allows the audience to think for themselves for what the music
video and the song is really about. Goodwin explains that music videos should ignore common narrative. It is
important in their role of advertising. Music videos should have coherent repeatability and that narrative and
performance work hand in hand. Therefore it makes it easier for the audience to watch over and over without losing
interest. The artist acting as both narrator and participant helps to increase the authenticity however the lip synch
and other mimed actions remains the heart of music videos and that the audience need to believe that it is real.