Portfolio of recent design work.

1. lizzy
hinrichs
p o r tfo lio
UGA fall 06/ spring 10
graphic design
advertising

2. p r i nt
dat e : Brie f: The 50 page magazine complements and embellishes what Slope stands for:
spring 10 young, fresh, and experimental approaches to poetry from never before published authors.
wor k : The form of this magazine (a coptic bound exposed spine) as well as the combination of
student illustrative and typographic explorations of each selected poem enhance the individuality
cl ie nt: of this annual special edition.
Slope Magazine
p roj e c t:
Create a masthead,
typographic system, color
system, and annual special
issue for an online literary
magazine
M e d iUM:
Adobe InDesign
Adobe Illustrator

3. p r i nt
dat e : Brie f: The 50 page magazine complements and embellishes what Slope stands for:
spring 10 young, fresh, and experimental approaches to poetry from never before published authors.
wor k : The form of this magazine (a coptic bound exposed spine) as well as the combination of
student illustrative and typographic explorations of each selected poem enhance the individuality
cl ie nt: of this annual special edition.
Slope Magazine
p roj e c t:
Create a masthead,
typographic system, color
system, and annual special
issue for an online literary
magazine
M e d iUM:
Adobe InDesign
Adobe Illustrator

4. p r i nt
dat e : Brie f: The 50 page magazine complements and embellishes what Slope stands for:
spring 10 young, fresh, and experimental approaches to poetry from never before published authors.
wor k : The form of this magazine (a coptic bound exposed spine) as well as the combination of
student illustrative and typographic explorations of each selected poem enhance the individuality
cl ie nt: of this annual special edition.
Slope Magazine
p roj e c t:
Create a masthead,
typographic system, color
system, and annual special
issue for an online literary
magazine
M e d iUM:
Adobe InDesign
Adobe Illustrator

5. p r i nt
dat e : Brie f: A perfect bound, french fold, double-sided book, this redesign of the Georges
spring 10
Perec text evokes the nature of the writing through its dualistic nature. The essay straddles
wor k : two worlds, romantic stylizations, and the innovations of modernism and experimentation.
student
The combination resulted one essay filled with hand-done calligraphy and the other, a
p roj e c t: modern approach to the same page. The book reads always on the left side, as the two
Redesign of the
different versions are reversed.
Georges Perec essay,
The Page
M e d iUM:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator

6. pr i nt
dat e : Brie f: Two double page spreads about green design, with a focus on innovative use
spring 09 of materials in new green architecture. The spreads aim at being both informative and
wo r k : conveying the look of new architecture with an emphasis on the triangle as shape.
student
c l ie nt:
In Color Magazine
pr oj e c t:
maga z i ne s pread s
ba s ed o n t he
conc e p t g reen
Me di UM :
Ado be I l lu s t ra tor
Ado be I n De s ig n

7. i n FO r MAtiO n
dat e : Brie f: The map is an audio guide employing two different methods for the depiction of
spring 10
sound. The first you flip through like a booklet that creates maps of six different sites using
wo r k : shape, scale, color and placement to indicate types of sound, volume, pitch, and direction
student
the noise came from in relation to the place. Inspired by the shapes of Calder and Kandinsky
p roj e c t: this system hopes to create a new type of map for people to explore. The second method
Create a non-traditional
is discovered upon opening up the map, inside is a spectrogram as well as six photos of
map for a 10 minute walk
the previous six locations. The spectrogram, collected from a sound recording of the walk,
M e d iUM:
breaks each type of sound into a color along the line so the viewer can see the exact
Adobe InDesign
frequency of each sound occurring at what time along the walk.
Adobe Photoshop
Adobe Illustrator

8. i nFO r MAtiO n
dat e : Brie f: The second method is discovered upon opening up the map, inside is a
spring 10
spectrogram as well as six photos of the previous six locations. The spectrogram, collected
wo r k : from a sound recording of the walk, breaks each type of sound into a color along the line so
student
the viewer can see the exact frequency of each sound occurring at what time along the walk.
p roj e c t:
Create a non-traditional
map for a 10 minute walk
M e d iUM:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator

9. pr i nt
dat e : Brie f: Illustration and typographic application for Ian King’s novel Adrian. The cover
summer 09
emphasizes the novel’s location and the central character’s occupation as a tree doctor.
wo r k :
personal
cl ie nt:
Ian King
p roj e c t:
Create an illustrative
and typographic cover
for the novel Adrian
M e d iUM:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator

10. pr i nt
dat e : Brie f: The poster serves as a logo for the UGA student human rights film festival through
spring 09
Amnesty International. The hand done type uses slogans from various Amnesty campaigns
wo r k : and combines them into the form of a hand, representative of how Amnesty empowers
personal
individuals to make a difference on a world forum.
p roj e c t:
poster for Amnesty
International, branding
for a student film festival
M e d iUM:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign

11. i nFO r MAtiO n
dat e : Brief: The poster involved learning about fluorescence resonance energy transfer, writing
spring 10
the copy on an 8th grade level, and organizing it using a visual metaphor to explain the
wo r k : complicated concept of its current application in technology today as virtual light wires.
student
p roj e c t:
Explain a scientific
concept through a poster
M e d iUM:
Adobe InDesign
Adobe Illustrator

12. p r i nt
dat e : Brie f: Printed on newsprint, this typographic poster was inspired by the typical design
spring 10
student’s frustrations with an ink jet or laser printer and old boxing posters. Employing the jar-
wo r k : gon of the big fight and cigar–smoking announcer, the poster is about the battle royale between
student
man and machine. It was also selected and printed by classmates to advertise the show.
cl ie nt:
fellow graduating graphic
design students
p roj e c t:
Create a poster advertising
the spring graphic design
senior exhibition
M e d iUM:
Adobe InDesign
Adobe Photoshop

13. B r An d in g
dat e : Brie f: The logo and packaging are for a fun local brewery and tavern in Denver, Colorado.
spring 09 I was inspired by the history of the town, known for its goose pond and produced a rough
wo r k : pair of geese based on torn paper and paired it with funky hand done type.
student
c l ie nt:
Goose Town Tavern
pr oj e c t:
Logo and business
card for the Goose
Town Tavern
loc atio n :
Denver, Colorado
Me di UM :
Ado be I l lu s t ra tor,
Ado be P hotos ho p,
Ado be I n De s ig n

14. B r An d in g
dat e : Brie f: The logo and packaging are for a fun local brewery and tavern in Denver, Colorado.
spring 09 I was inspired by the history of the town, known for its goose pond and produced a rough
wo r k : pair of geese based on torn paper and paired it with funky hand done type.
student
c l ie nt:
Goose Town Tavern
pr oj e c t:
Logo and business
card for the Goose
Town Tavern
lo c at i o n:
Denver, Colorado
Me di UM :
Ado be I l lu s t ra tor,
Ado be P hotos ho p,
Ado be I n De s ig n

15. e nv i r O n Me n tA l
dat e : Brie f: An abstract sculptural form created based on the letter H. The sculpture functions
spring 09 as a logo for the museum when flattened to two dimensions. The surface of the sculpture
wo r k : projects a series of collages based on a collection of photographs that represent the
student museum’s mission.
cl ie nt:
Jewish Holocaust
Memorial Museum
p roj e c t:
transformative
letter sculpture
loc atio n :
Lobby of the
Jewish Holocaust
Memorial Museum,
New York, NY
M e d iUM:
Adobe Illustrator
Adobe InDesign

16. en v i r O n M e n tA l
dat e : Brie f: An abstract sculptural form created based on the letter H. The sculpture functions
spring 09 as a logo for the museum when flattened to two dimensions. The surface of the sculpture
wo r k : projects a series of collages based on a collection of photographs that represent the
student museum’s mission.
c l ie nt:
Jewish Holocaust
Memorial Museum
pr oj e c t:
transformative
letter sculpture
lo c at i o n:
Lobby of the
Jewish Holocaust
Memorial Museum,
New York, NY
Me di UM :
Adobe Illustrator
Adobe InDesign

17. en v i r O n M e n tA l
dat e : Brie f: An abstract sculptural form created based on the look and feel of the logo and
spring 09 architecture of the museum. The sculpture works off of the letterform sculpture with its use
wo r k : of collage of Nazi propaganda imagery. The exhibition piece functions as an introduction to
student the museum’s contemporary show.
c l ie nt:
Jewish Holocaust
Memorial Museum
pr oj e c t:
Sculptural exhibition
design for show on Nazi
propaganda
lo c at i o n:
Jewish Holocaust
Memorial Museum,
New York, NY
Me di UM :
Ado be I l lu s t ra tor,
Ado be P hotos ho p

18. L I Z Z Y H I N R ICHS,
Graphic Designer
355 South Pope St.
Athens, GA 30605
E. lizzy.hinrichs@gmail.com
P. 704-904-1614
www.lizzyhinrichs.com
BFA IN GR A P H IC DESIGN / Summer 2007, 2009 Renee George
A BJ IN ADV ERT ISING Gallery, Gallery Assistant/Intern,
Graduation: Spring 2010 handled sales with clients, public
University of Georgia relations, operation of the gallery,
Athens, Georgia and desig n decisions for shows.
GPA: 3.98 2005–2007 White Rock Sculpture
Studio, Studio Assistant, worked
DESIGN EX P ER I ENCE in painting production and assisted
2010 Ad Smith, summer in teaching elementary through
desig n intern high school students.
2010 Sanctuary, student film,
desig ned title sequence SOF TWAR E SKI L L S
2010 Giovanni’s dream, student film, Adobe InDesig n, Adobe Photoshop,
desig ned title sequence Adobe Illustrator, Adobe Page Maker
2009 Mint Museum of Art, summer
AWARDS AND HONOR S
design intern.
Grady School of Journalism, Valedictorian;
2009 Ebenezer West Baptist Church,
Graphic Design Faculty Choice Show;
designed notecards, greeting cards,
A Handful of Dust, painting show at Ciné;
and promotional posters for reopening.
AIGA student love poster contest, 1st place;
2007–2010 UGA chapter of Amnesty
MODA student graphic design show;
International, managed PR for the
Charter Scholarship, academic;
group and graphic desig n including
Open Competitive Art Scholarship;
f lyers, posters, and t-shir ts.
Cliff Chandler Memorial Graphic
2009 Requiem, student film,
Desig n Scho la r sh i p ;
designed title sequences.
Honors Student; Presidential Scholar;
2009 Rated G, student film,
Dean’s List; Gold Key Honors Society;
designed title sequences.
Cortona Studies Abroad Show,
2008 Bachanalia, student film,
NC Governor’s School Art Program
designed title sequences.
2008 UGA Herpatological Society, CAPABI LI T I ES
designed and illustrated t-shir t. Digital photography, painting,
2008 South Mecklenburg Presbyter ian illustration, hand lettering, branding
Church, desig ned and illustrated the and identity systems, brochures,
Holiday greeting card. magazine layouts, newsletters,
invitations, book covers, and packaging.
WORK EX P ER I ENCE
Experience in advertising, knowledge
Summer 2007 Matthews’ Record
of personal selling, writing skills,
Newspaper, Intern, wrote assig ned
and experience in public relations.
and freelance stories for the news-
French language proficiency.
paper and learned about a graphic
designer’s role in the process. ORGAN I ZAT IONS
AIGA, SEGD, Amnesty International