Slides provide an overview of the breakout session delivered Feb. 23. 2011. Some value for viewing only. More value for those in attendance.

1. Staying Sane with Social Media

2. Who is here?
2

3. Nicole Harrison
• Social media & digital strategist
• Over a decade of experience
working in nonprofits in
programming, development and
communications
• Nicole also serves her
nonprofit peers with a one-of-
a-kind Twitter chat: #NPTalk
3

4. Lori L. Jacobwith
• 20+ years as a communication
strategist & fundraising coach
• Measurable: Helped
organizations raise over $100
million in last 10 years.
• Impact: My work creates
environments where people find
ease in their work with, and their
conversations about money.
4

5. Where we are heading today

6. What fears
do you have
about social
media?

7. Welcome to the ride
7

8. Is Social Media A Fad?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng 8

9. 4 Core Principals of Social Media
1. It’s SOCIAL. 
2. It’s about community, find it build it,
add value to it
3. It involves time and trust.
4. It’s not if you’re going to play,
but when.

10. "Consider social media as a
game changer...
Social media is an evolution of how we
communicate, an essential part of businesses
and organizations that want to move forward
in this new economy…
Prioritize it as one of your most important
tasks.”
-Nicole Harrison, Mission Makers blog

11. Social media =
Collection of technology tools
Blogs www.lorijacobwith.com/blog
www.socialnicole.com/blog
Microblogs
Video sharing
Photo sharing

12. Social media =
Collection of technology tools
Bookmarking
Location services
Online communities
Social networks

13. What is Social Media?

14. Social Media Strategy v. Campaign

15. Social Media Strategy Development

16. How does it fit? The Kitchen

17. Make Connections

18. Shared Content

19. Signposting

20. Where to start? Listening

21. Listening: RSS

22. Listening: Google Alerts

23. Listening: Twitter

24. Listening: Dashboard

25. Getting Started: Profiles

26. Profiles: Be Real

27. Profiles: Be Engaging

28. Profiles: Be Valuable

29. Getting Started: Joining

30. Joining: Comments

31. Getting Started: Creating

32. Creating: Content

33. Who
has
time?

34. What you can do today
.
Start listening:
• Subscribe to blogs or news
• Set up Google Alerts
• Set up a listening dashboard

35. What you can do today
.
Start asking your community:
• Where do you go?
• What do you do?
• What do you want to do with us?

36. Staying Sane with Social Media

37. Tell us:
One thing you
learned
Your next action
37

38. How can you squander even one more day not
taking advantage of the greatest shifts of our
generation?
How dare you settle for less when the world has
made it so easy for you to be remarkable?
38

39. Resources & Links
Social Media Revolution 2 (Refresh)
YouTube video: http://www.youtube.com/watch?v=IFZ0z5Fm-Ng
Social Media Marketing – Opportunities & Challenges
by Pastor Ken Freeman on March 27, 2009
http://awsblog4you.blogspot.com/2009/03/mar-27-2009-social-media-marketing.html
10 Must Have’s for Your Social Media Policy
by Sharlyn Lauby Mashable Blog
http://mashable.com/2009/06/02/social-media-policy-musts/
The Difference Between a Social Media Strategy & a Social Media Campaign
by Jacob Morgan, July 21, 2009
http://www.jmorganmarketing.com/the-difference-between-a-social-media-strategy-and-a-social-media-
campaign/
Tips for Writing Your First Social Media Policy
by Maddie Grant & Lyndy Dryer Social Fish LLC & Leslie T. White, Croydon Consulting
LLC, February 2010 39
http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy

40. Resources & Links
10 Highly Successful Social Media Habits
On Wild Apricot Blog, November 2, 2010
http://www.wildapricot.com/blogs/newsblog/archive/2010/11/02/10-highly-successful-social-media-
habits-for-nonprofits.aspx
The Networked Nonprofit
by Beth Kanter & Allison H. Fine, Jossey Bass 2010
Trust Agents
by Chris Brogan & Julien Smith, John Wiley & Sons 2009
Engage
by Brian Solis, John Wiley & Sons 2010
RSS in Plain English
by CommonCraft
You Tube Video http://www.youtube.com/watch?v=0klgLsSxGsU
Mayo Clinic Social Media Policy
http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/
40

41. Staying Sane with Social Media
Lori Jacobwith
lori@LoriJacobwith.com
www.LoriJacobwith.com
952- 949-2105
http://twitter.com/LJacobwith
Nicole Harrison
nicole@socialnicole.com
www.socialnicole.org
612-670-0337
http://twitter.com/SocialNicole