Slides from Feb 26, 2014 Advanced Nonprofit Storytelling Live Stream: How to blend your money and people stories to raise more money.

1. Advanced Storytelling:
Blending Your Money & People Stories
Live Stream Event!

2. It Started With A Story

3. It Started With A Story

4. Cutting through the
clutter of day to day
noise…

5. Convey Your Impact
Share real people examples

6. Dopamine
Importance of Dopamine
“Your brain’s pleasure
circuits are activated by
acts of charity.”
Source: David J. Linden, Ph.D., professor of
neuroscience at Johns Hopkins University
School of Medicine

7. 50% of Telling A Great
Story
…is finding a great story
to tell

8. Mission Moments
Lori’s Definition:
“Any short, inspirational, example of how
your organization is making an impact.”

9. “Tell Me A Story”
NO

10. List available in
Step-by Step
Storytelling
System

11. Share Stories of Your Impact
…To create
unforgettable
emotional
connections

12. Before and After Stories
More sample stories available in Step-by-Step Storytelling System

13. Lori’s Storytelling Criteria
• Tell a story about an actual person using
name/age/descriptors so your listener can
visualize.
• Use words that emotionally connect the listener
to your work and the person you’re speaking about.
No jargon.
• Share specific examples of YOUR work and how
it makes a difference in the life of a real person
• The story must be short – 2 minutes or less.

14. What Actions Will You Take
To Gather Good Stories?

15. ADDED: Six new pages
of Advanced Storytelling
worksheets and sample
stories!
http://www.lorijacobwith.com/storytellingsystem

18. For Help With Your Storytelling

19. Advanced Storytelling
The MOST powerful stories share both
your impact and the cost of your programs.
Image source: Leadershipwithsass.com

20. Secrets We Keep From Donors
Programs costs.
The difference between
the “certain” support &
what you must raise to
maintain quality programs.

21. Funding Gap
What you project in
expenses for the year MINUS what you have
already received or had
confirmed from individual
contributions, corporations
, foundations, government
funding, United Way
funding, or?

22. Funding Gap
As the year passes, you
also subtract any
contributed funds you
have received to close
the gap...so your
“funding gap” number
should change and
shrink weekly.

23. Advanced Storytelling
Message Pyramid
Why you exist:
The need for your organization
Your Funding Gap
Program
messages
One
person
example

24. charity: water

25. charity: water

26. I Can’t Do This!
 Being honest. We are scared to death to tell
people we have a funding gap of $225,000.
 We have NEVER talked about it before, we are
worried that when we start telling people we have
an $800k funding gap that they will think of us as
a lost cause.
 How do we tell people we have a “funding gap”
without scaring them away?

27. Source: Lowell Community Health Center eNews Dec 2011.

28. Share The Reality
Tickets cover less than ½ of production
costs. Thank YOU, our donor
partners, who help close the gap so we
can deliver more fabulous
performances!

30. Advanced Storytelling
End of Year Campaign:
To raise funds for
25 scholarships

31. Advanced Storytelling
Annual Fund
Campaign:
To raise funds for
5 more program
participants at
$25,000 each

32. For This to Work It Takes Practice!

33. Samples & Templates to Help

34. ADDED: Six new pages
of Advanced Storytelling
worksheets and sample
stories!
http://www.lorijacobwith.com/storytellingsystem

36. People will forget what you said. People will
forget what you did. But people will never
forget how you made them feel.
~ Maya Angelou

37. Staying Connected
Join My e-Community!
The best way to stay in
touch is to sign up on my homepage at
www.lorijacobwith.com
You’ll receive newsletters, event
notices & monthly fundraising advice!

38. Staying Connected
Weekly BLOG:
WITHISM’S FROM LORI:
Boldness, clarity and wisdom
for fundraising professionals
making a difference
LJacobwith
@LJacobwith

39. Go Forth & Tell Powerful Stories!
http://www.lorijacobwith.com/storytellingsystem