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Users multi-task across
various devices
Video is
everywhere
Shopping: In your
pocket 24/7
Source: IDG Global Mobile Survey 2014
The Evolution of
the Living Room
When using your
SMARTPHONE / TABLET
do you use another device
at the same time?
tabletsmartphone
58% 61%
desktop
laptop
television
tablet
smart-
phone
80%
87%
55%
51%
34%
27%
39%
51%
and other
devices
and other
devices
Which other devices?
82%
Say activities on the
devices are generally
unrelated
YES
WATCH VIDEO on...
87%
smartphone
tablet
Primary DEVICE for WATCHING Video
75%
television
28%
tablet & smartphone
29%
laptop
40%
Percentage of people who use their SMARTPHONE /
TABLET to PURCHASE products or services
69%
80%
77%
62%
64%
48%
54%
59%
52%
58%
58% 57%
North America
Latin America
Asia Pacific
Middle East / Africa
Western
Europe
Eastern
Europe

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Infographic: The Evolution of the Living Room

  • 1. Users multi-task across various devices Video is everywhere Shopping: In your pocket 24/7 Source: IDG Global Mobile Survey 2014 The Evolution of the Living Room When using your SMARTPHONE / TABLET do you use another device at the same time? tabletsmartphone 58% 61% desktop laptop television tablet smart- phone 80% 87% 55% 51% 34% 27% 39% 51% and other devices and other devices Which other devices? 82% Say activities on the devices are generally unrelated YES WATCH VIDEO on... 87% smartphone tablet Primary DEVICE for WATCHING Video 75% television 28% tablet & smartphone 29% laptop 40% Percentage of people who use their SMARTPHONE / TABLET to PURCHASE products or services 69% 80% 77% 62% 64% 48% 54% 59% 52% 58% 58% 57% North America Latin America Asia Pacific Middle East / Africa Western Europe Eastern Europe