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Similaire à Green Claims Dces
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Green Claims Dces
- 1. Green Claims: A Regulatory Perspective on the “Eco-friendly Movement By Lambros Kromidas, M.S., Ph.D.
- 8. “ Green” Model Respect for the Environment Respect for Living Things Economic Development
- 16. What’s a Natural Product?
- 34. Example of Self Made Seal
- 35. Most Recognized Seals The certified bio and ecologic cosmetics (organic). Non-governmental organization established in France but recognized by many others in Europe. BDIH Certified Natural Cosmetics. Non-governmental organization established in Germany but recognized by other countries in Europe. UK Association of the organic agriculture. Non-governmental organization used for organic cosmetics in UK. Note: not an exhaustive list. Ecoflower/ecolabel. EU non-governmental organization whose purpose is to identify and promote products and services that are green oriented. US Government certification for organic food but now also allowed on cosmetics. US independent non-profit organization whose purpose is to identify and promote products and services that are green oriented.
- 45. THANK YOU!
Notes de l'éditeur
- That’s what I’m here to do today – talk about it! Talk about it because most are confused about it and yet everyone is trying to capitalize on it. However, it is a vast subject matter and there is no way that I can discuss it exhaustively in 40 min. What I hope is to put a little perspective on the subject matter. Specifically I will be…
- I believe “Green” is more than just a trend. As I have discussed in 2 recent HAPPI articles, green is a pervasive global phenomenon HAPPI (Household and Personal Products Industry)
- So going “Green” or developing a “Green” product is not an all or none situation It is a progressive phenomenon – a balancing act whose goal is to reach ever darker shades of “Green” In other words there is no such thing as a totally “Green” product or process but only shades of “Green”
- My model if you will, is an equilateral triangle lens that looks at 3 essential elements: 1-Respecting Living Things; 2-Respecting the Environment; 3- Economic Development The shade of “Green” that a product or process is, depends on the balance of these 3 essential elements
- They may do so willingly – that is set up green programs – or unwillingly.
- As regards to external factors, as ones customers and consumers are becoming more “Green” conscious they want to do business with partners who are also “Green” To obtain economic growth and stay competitive one would need to meet the demands of the “Green” conscious consumers These “Green” conscious consumers will increase in numbers as the “Green” ideals are popularized Back in September of 2007, Susan and I discussed some of Wal*Mart’s Green initiatives and if you are interested in knowing more – I refer you to this article.
- Harvey, F. August 13, 2007. A chance for shoppers to start counting the carbon. Financial Times.
- So I ask, can your company afford not to become a “Green” company in the public’s eye? To me, making a conscious and concerted effort to become a darker shade of “Green” makes economic sense for any Company Stay competitive Increase efficiency Meet demands of a new and ever increasing “Green” conscious customers & consumers
- And besides, if one looks at the financial news regarding Green companies it becomes apparent that investors favor them. Deutsch, C.H. August 25, 2007. Green and Fashionable. Saturday Interview, The New York Times, Business Day.
- A global mega-trend to be more accurate.
- 2 characteristics of green that need clarification are the terms natural and organic. Hmmm!, what is a natural ingredient? If one can clarify that, one would be able to formulate a natural cosmetic. 1-Organic Consumers Association. 2006. Natural Cosmetic Boom in EU, Though Debate Continues Over Which Brands are Actually Organic. Press Release. NPIcenter, Mississauga, ON, Canada, Sept. 19 (http://www.organicconsumers.org/articles/article_2499.cfm, retrieved 8/16/07).
- Because of the heightened Industry interest and lack of clear guidance I made an attempt to address what is “natural” and to perhaps galvanize the Industry to action by publishing my views in HAPPI (Household and Personal Products Industry) Magazine, back in December of “04. 1-as shown
- More recently… If you want to know what these guidelines are one may look them up at this web address… Laus, Molly. May 28, 2007. Burt’s Bees & Natural Products Association to Develop standard for Naturals. The Rose Sheets, page 3.
- Fueled by the lack of U.S. industry standards and the increased harmonization efforts of similar policies and standards in the EU, several US companies in the natural and organic cosmetic sector got together to form OASIS. The organization has 30 founding member companies which include both product and ingredient manufacturers as well as distributors.
- Anyway, besides these efforts from the industry to come to a consensus, to date…
- E.g. of 2 nd subbullet Coconut oil can be squeezed from the coconut, but can also be made synthetically to the exact same qualities. The synthetic can be made more efficiently and is cheaper. So if you apply my green model the synthetic may turn out to be more green than the natural one.
- 3 rd bullet CA is the only state that regulates “Organic” claims for all products, including cosmetics, as I will discuss next.
- Even if one does not consider keeping pace with the competition, new chemical scares and unverified or unsubstantiated claim about health benefits of natural & organic personal care products will continue to drive sales growth. Furthermore, these sales growths will continue to be fueled by the “Green” movement.
- Bird, Katie. (11/13/07). Chemical concerns drives UK naturals market. Cosmetics design-europe.com (http://www.cosmeticsdesign-europe.com/news, as retrieved on 11/13/07).
- So, if your company decides to take advantage of the eco-friendly trend.. Basically, anything sourced from the biosphere and minerals (e.g. talc, mica, etc.) without chemical modification.
- The USDA NOP has a definition of what is organic. Because it is wordy I did not make a slide of it but if one is interested one may view it at the given web address.
- National Organic Program: www.ams.usda.gov/nop/Consumers/brochure.html (retrieved 8/29/70) The USDA recently allowed NOP-approved agents to grant its seal on cosmetic products if indeed they meet all NOP requirements.
- Official Journal of the European Union, 20.7.2007 EN L 189/1-23. Council Regulation (EC) No 834/2007 of 28 June 2007 on organic production and labelling of organic products and repealing (EEC) No 2092/91.
- As I mentioned before, to date, CA is the only state that regulates organic cosmetics. Steinberg, D. June 20, 2007. Natural Ingredients in Cosmetics. IntertechPira Workshop. Washington DC, USA. California Health and Safety Code. Article 7. The California Organic Products Act of 2003, Division 104, Part 5.
- We already discussed the USDA organic seal. The E COCERT & BDIH seals are the ones most likely to be found on cosmetic packaging. In a moment I will discuss the difference between the ECOCERT & BDIH guidelines to show you how varied they can be.
- The next 2 slides are some R&D guidelines for developing an ECOCERT product. If your product follows the ECOCERT guidelines and get approved by them you may claim one of the following… & display the ECOCERT logo on the PDP of your product.
- These are generally the guidelines that your products must meet to be certified by ECOCERT.
- The BDIH guidelines are less stringent than the ECOCERT. Note: Most of these I took from the ECOCERT guidelines.
- Note: Most of these I took from the ECOCERT guidelines.
- This is why I said the BDIH guidelines are less stringent than the ECOCERT (1 st bullet).
- Now, what do seals mean to the consumer? Again, although they may not differentiate one seal from another, they do give the consumer confidence that the product has met certain criteria and they may trust such a product more. www.organicmonitor.com Organic Consumers Association. Septrmber 19, 2006. Natural Cosmetics Boom in EU, Though debate continues over which brands are actually organic. Press Release, NPIcenter, Mississauga, ON, Canada. Bird, Katie. (11/13/07). Chemical concerns drives UK naturals market. Cosmetics design-europe.com (http://www.cosmeticsdesign-europe.com/news, as retrieved on 11/13/07).
- Bird, Katie. (10/30/07). Multinationals flex natural muscle. Cosmetics design-europe.com (http://www.cosmeticsdesign-europe.com/news, as retrieved on 11/11/07).