1. Transmedia Activism
Lina Srivastava
SilverDocs/TFI Transmedia Lab
June 2011
Transmedia Ac-vism

2. Transmedia
technique of extending a core story
across multiple platforms and formats
through
coordination strategy
integration design
immersion content
Transmedia Ac-vism

3. Transmedia Activism
Framework for strategy to
create social impact
raise awareness
influence perception
through storytelling by
decentralized authors who
share assets + create entry points
into issues and solutions
across multiple forms of media
Transmedia Ac-vism

4. Using Transmedia to Create Impact
Ac#onable
Content
Issue Awareness  Engagement  Action  Change
Story Universe
Transmedia Ac-vism

5. Why is This Important?
“By collectivizing ownership of narrative,
transmedia breaks down the “us” and “them”:
It is no longer “you” supporting ”our” work
to help “them.” Rather, it is all of us working
together to meet and overcome a challenge.”
--David Jammy
Transmedia Ac-vism

6. Why is This Important?
Engagement
Participation
Action
Strategy, Coordination, Integration
Entry Points
Story Building
Diverse Perspective
Immersion
Transmedia Ac-vism

7. Transmedia Ac-vism

8. Transmedia Activism: Some Examples
Others’ Work:
Breakthrough
Half the Sky
Collapsus
National Parks of Canada
Transmedia Activism

9. Transmedia Activism: Some Examples
Our Work:
Transmedia Activism

10. Who Is Dayani Cristal?
Transmedia Ac-vism

11. 3 Generations
Creating a transmedia activist organization:
The End of Atrocity
http://www.youtube.com/watch?v=7NgHEL1EMMo
Transmedia Ac-vism

12. 3 Generations
I’m a Victim, Not a Criminal...
http://www.youtube.com/watch?v=CbiXdohJ5H8
Transmedia Ac-vism

13. What’s next in transmedia?
Transmedia + design
Transmedia + business models
Transmedia = economic generator
Transmedia create shared ownership // local ownership
∴Transmedia in emerging markets
Transmedia Ac-vism

14. About Me
Lina Srivastava (@lksriv)
http://linasrivastava.com
http://transmedia-activism.com
info@linasrivastava.com
Transmedia Ac-vism