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Bring Precision to Brand Performance
The world’s largest and most precise addressable print media network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Catalina At A Glance
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24,500+ Store National Network Catalina Network Updates
Get  close  to your  best  customers Gain   protection  from  defection Win the war for  value Make the message  relevant Provide a  nudge 5 Strategies for these Challenging Times  1 2 3 4 5
Valuing The Pivotal Point Consumer ,[object Object]
Provide Protection Against Defection On average brands lose up to  66% of loyal buyers  in year two Shoppers 70%+ Loyal To Brand In Period 1 Period 1 Loyalty (6/25/07 – 6/22/08) Period 2 Loyalty (6/23/08 – 6/21/09) Note: Category buyers in Both Periods
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Information Resources, Inc April 2009 Win the War For Value - Shopper Decision Drivers
Make Your Message Relevant New Shopper Segmentation Models Heart Health Weight Management Diabetes Allergies Digestive Health Pain Management Green Organic Kids Wellness Women’s Health
Provide a Nudge –  Increase Frequency of Use ,[object Object],[object Object],[object Object],50 Days 100 Days Purchase Cycle  Compressed  50% Pre – Program Program
Unique, Unrivaled Reach and Targeting at the Pharmacy Patient Link ® ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RxConx® Reach ,[object Object],[object Object],[object Object],[object Object],Readership Communication sponsored by you!

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Generic Catoverview

  • 1. Bring Precision to Brand Performance
  • 2.
  • 3.
  • 4. Get close to your best customers Gain protection from defection Win the war for value Make the message relevant Provide a nudge 5 Strategies for these Challenging Times 1 2 3 4 5
  • 5.
  • 6. Provide Protection Against Defection On average brands lose up to 66% of loyal buyers in year two Shoppers 70%+ Loyal To Brand In Period 1 Period 1 Loyalty (6/25/07 – 6/22/08) Period 2 Loyalty (6/23/08 – 6/21/09) Note: Category buyers in Both Periods
  • 7.
  • 8. Make Your Message Relevant New Shopper Segmentation Models Heart Health Weight Management Diabetes Allergies Digestive Health Pain Management Green Organic Kids Wellness Women’s Health
  • 9.
  • 10.

Notes de l'éditeur

  1. Powerful shopper segmentation models makes it possible to put the most compelling message into the hands of the most valuable shoppers Heart Healthy Dollars per Trip Heart Healthy Trips Heart Healthy Units Average Heart Healthy Dollars per Heart Healthy Trip # of Heart Healthy Brands Purchased # of Heart Healthy Categories Purchased First month buying Heart Healthy Last month buying Heart Healthy Total Grocery Dollars Per Trip Total Grocery Trips Total Brands Purchased Total Categories Purchased Heart Healthy % of Total Dollars Heart Healthy % of Total Trips Heart Healthy % of Brands Heart Healthy % of Categories % of Tier 1 Heart Healthy Products Specific reference to heart health (e.g. cholesterol reducing foods, blood pressure monitors, salt substitutes). % of Tier 2 Heart Healthy Products Proactively healthy foods. % of Tier 3 Heart Healthy Products Consistent with American Heart Association list: heart healthy, “do no harm.”