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Do this not that (online newspapers)
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Leland Mallett
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Do this not that (online newspapers)
1.
DO THIS What to do
and NOT to do on your online news site NOT THAT
2.
DO POST DAILY This ain’t print
anymore DON’T POST ISSUES
3.
DO USE GOOGLE This ain’t
1985 DON’T USE CLIP BOARDS
4.
DO WORK AHEAD Show your readers
you know what’s going on DON’T WORK FROM BEHIND
5.
DO GO TO THEM You ain’t
a Newsie – You ain’t carrying the banner DON’T DEPEND ON THEM
6.
DO WRITE ABOUT PEOPLE Always ask “Who
Cares” DON’T WRITE ABOUT EVENTS
7.
DO WORK WITH OTHERS The more the
better. DON’T WORK ALONE
8.
DO LINK IN STORIES You don’t
know everything. DON’T BE THE ONLY SOURCE
9.
DO USE ONE NAV BAR Don’t annoy
your reader. Make it easy. They are online because they want quick info. DON’T OVER USE NAV BARS
10.
DO LINK TO PRINT PUB They are
online for a reason. They don’t like print. It turns their hands black. DON’T LINK ON HOME PAGE
11.
DO USE SOCIAL MEDIA Social media is
how they got to your home page. DON’T USE IT ON THE HOME PG
12.
DO THINK WORLD WIDE It’s WWW for
a reason. DON’T THINK SCHOOL WIDE
13.
DO USE A STYLE SHEET Ask your
yearbook friends about this one. DON’T OVER USE FONTS
14.
DO WRITE HEADS FOR SEO Get in
the know about SEO. DON’T WRITE NORMAL HEADS
15.
DO USE A MIX OF MEDIA And
use secondary coverage like your print publications. DON’T JUST WRITE OR VIDEO
16.
DO UPDATE INSIDE PAGES One old page
equals an older reader. He’s gone. DON’T LET PAGES GO OLD
17.
DO USE GRAPHIC This ain’t elementary
school. DON’T USE CLIPART
18.
DO TELL ABOUT YOU Nobody but you
on campus knows what a Pacemaker, Crown or Star is. No one cares. DON’T TELL YOUR AWARDS
19.
DO LOOK AT OTHER SITESOk. There’s nothing
new. DON’T STEAL EXACT IDEAS
Download now