The document discusses visual-verbal connections, which involve using a visual element like a photo along with words to tell a story. It explains that visual-verbal connections are commonly used in advertising, magazines, and other media. The bulk of the document provides guidance on how to effectively create visual-verbal connections, such as asking what the photo depicts, narrowing it to a few words, coming up with a modified phrase, and ensuring the words relate to the visual. It includes examples and encourages the reader to try creating their own visual-verbal connections.

1. VISUAL
VERBALC O N N E C T I O N S

2. What is
Verbal
a Visual
Connection?
A photo or
graphic (visual)
and words
(verbal) that
relate and help
tell a story.
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

3. VISUAL
VERBALC O N N E C T I O N
+WORDS =
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

4. Where do we
Verbal
see Visual
Connections?
Billboards,
Magazines,
Advertising, TV
… Everywhere
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

5. VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

6. VISUAL AND VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

7. VISUAL AND VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

8. VISUAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

9. VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

10. VISUAL AND VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

11. VISUAL AND VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

12. VISUAL AND VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

13. VISUAL AND VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

14. VISUAL AND VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

15. VISUAL AND VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

16. VISUAL VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

17. VISUAL VERBAL
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

18. VISUAL (LOGO ID)
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

19. VISUAL VERBAL LOGOS
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

20. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

21. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

22. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

23. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

24. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

25. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

26. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

27. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

28. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

29. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

30. How do we
Verbal
use Visual
Connections
Dominant Photo
w/headline
Headlines
Sidebars
Captions
Everywhere
VISUAL VERBAL CONNECTIONS by LELAND MALLETT
In Yearbooks?

31. Dominant
Photo/Headline
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

32. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

33. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

34. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

35. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

36. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

37. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
DON’T FORCE
THE TEXT
TO MATCH

38. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

39. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
Headline
Packages

40. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
HOME
Away from
www.houseoflime.com/dings.htm
Families cope with absence of military parents
Away from Home
Use of Dingbats

41. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
the
PAIN
Feel
Paying over $4
a gallon, young drivers

42. CHANGE
FUTURE
Save
VISUAL VERBAL CONNECTIONS by LELAND MALLETT
CHANGE
to Save
the FUTUREDistrict changes policies to help environment

43. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
UR
E L E C T I N G
Leader
18-Year Olds vote for
US President for first time

44. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
Working UNDER
THE
Hamburger lover
goes vegetarian
after working
in slaughter house
Working under the Knife

45. Caption
Lead Ins/Teasers
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

46. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

47. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

48. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
In captions, don’t talk
for the person in the
photo or tell them what
to do:
•Look Out
•Way to Go
•Almost There
•Practice Makes Perfect

49. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
Secondary
Coverage

50. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
What’s
in your
WALLET?

51. What is
Verbal
NOT a Visual
Connection
VISUAL VERBAL CONNECTIONS by LELAND MALLETT
In Yearbooks?

52. Wrong!
VISUAL VERBAL CONNECTIONS by LELAND MALLETT

53. Wrong!
VISUAL VERBAL CONNECTIONS by LELAND MALLETT
Part of the Deal
Juniors lose May challenge to seniors
Better
Getting into it
Juniors lose May challenge to seniors
Best
In over their heads
After 212 hotdogs and 78 water bottles,
Juniors lose May challenge to seniors

54. Wrong!
VISUAL VERBAL CONNECTIONS by LELAND MALLETT
Getting Nailed
Key Club paints cancer patient’s nails
Better
Mending the Sick
Key Club visits cancer center
Best
Helping Youth And Nail
Key Club members volunteer 82 hours
at Memorial Cancer Center for Children

55. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
How to make
Visual Verbal
Connections?

56. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
1. Ask the question, “What’s going on in this
photo or story?”

57. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

58. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
1. Ask the question, “What’s going on in this photo or
story?”
2.Narrow the thought to 2-5 words.

59. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
HOME
Away from
Families cope with absence of military parents

60. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
1. Ask the question, “What’s going on in this photo or
story?”
2.Narrow the thought to 2-5 words.
3. Think of a known phrase you can play off of and change.
(no clichés)

61. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
Helping Youth And Nail
Key Club members volunteer 82 hours
at Memorial Cancer Center for Children

62. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
1. Ask the question, “What’s going on in this photo or
story?”
2.Narrow the thought to 2-5 words.
3. Think of a known phrase you can play off of and change.
(no clichés)
4. Make sure the noun in the phrase can be seen in the
photo or story idea.

63. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

64. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
1. Ask the question, “What’s going on in this photo or
story?”
2.Narrow the thought to 2-5 words.
3. Think of a known phrase you can play off of and change.
(no clichés)
4. Make sure the noun in the phrase can be seen in the
photo or story idea.
5. The verb should also coincide with the action of the
photo.

65. VISUAL VERBAL CONNECTIONS by LELAND MALLETT

66. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
1. Ask the question, “What’s going on in this photo or
story?”
2.Narrow the thought to 2-5 words.
3. Think of a known phrase you can play off of and change.
(no clichés)
4. Make sure the noun in the phrase can be seen in the
photo or story idea.
5. The verb should also coincide with the action of the
photo. (avoid ‘ing’ verbs)
6. Create a graphic that says more than words or that is
widely understood.

67. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
theFeel
Toping over $4
a gallon, young drivers
PAIN

68. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
1. Ask the question, “What’s going on in this photo or
story?”
2.Narrow the thought to 2-5 words.
3. Think of a known phrase you can play off of and change.
(no clichés)
4. Make sure the noun in the phrase can be seen in the
photo or story idea.
5. The verb should also coincide with the action of the
photo.
6. Create a graphic that says more than words or that is
widely understood.

69. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
Your Turn
to Try

70. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
The Thursday before the first
home football game, band
members have a tradition of
“Muck Fest” - an initiation for
the freshmen. However, any
hazing activities were
outlawed a few years ago, so
now all band members must
participate. (Freshmen aren’t
armed for the fight.) After the
muck war, band members
walk across the street to the
“Super Clean Car Wash” to
clean off.
The story for this spread is
about two upperclassmen
girls welcoming their younger
freshman brother into band at
Muck Fest. Their last name is
Ward.
Create headline and subheadline.

71. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
The theater
department
performs a
childrens’ play
each May
toward the
end of school.
Theater
teacher Mr.
Trimell greets
students off
the bus from
Carter
Elementary
before the
production.
Create caption lead in and caption.

72. McKinney High School
McKinney Boyd High School
St. Mark’s School of Texas
Mansfield Legacy High School
Marilyn Scoggins
Taylor Publishing Co.VISUAL VERBAL CONNECTIONS by LELAND MALLETT

73. VISUAL
VERBALC O N N E C T I O N S
Leland Mallett
Mansfield Legacy High School
www.legacyjournalism.org
mallett@legacyjournalism.org
817-299-1169