This session outlined exactly how mobile users want to interact on the go, focusing on the types of ideal content and features to offer and popular tools that make it fast and inexpensive to build and maintain mobile offerings.

1. Engage on the Go: Mastering Mobile Content Delivery
Handouts to accompany AAM presentation on May 1, 2012, 9:00 am
What are some tips for creating an optimal mobile website?
The main one is this: Keep it simple, small, and speedy.
 Think about what your visitors want on the go and curate your mobile content
and features accordingly – current exhibits, events, ticketing, hours of
operation and membership at key focal points for mobile users
 Keep usability in mind with a simplified design and single-column layout
 Optimize the scalability of your site to different screen sizes by using mobile-
friendly XHTML and modern standards like HTML5 and CSS3
 Implement “sniffer” code to redirect mobile users to your mobile website (such
as mobile.yoursitename.com or m.yoursitename.com
 View and test your site on a variety of mobile devices and emulators to ensure
ideal usability on small screens
 Avoid proprietary technologies and plug-ins, such as Flash and Silverlight
 Provide a link to your desktop website to allow visitors access to your entire
content offerings
 Develop and curate your mobile site from your CMS (such as Drupal or
WordPress) to avoid updating duplication
Thanks for attending!
Follow us for more mobile and web insight:
@beancreative facebook.com/beancreative
2213 Mt. Vernon Avenue Alexandria, VA 22301 ph 703/684.5945 fx 703/684.5068 www.beancreative.com pg. 1

2. Evaluate and Maximize Your Mobile Readiness
When planning for a mobile web experience, be sure to think about your user, not for
your user.
Know your audience! It may sound elementary, but do you really know …
 What mobile devices they use?
o iPhone, Android, Windows Phone, Blackberry, Symbian…and what
about tablets!?
 Do your users enjoy being on mobile devices or feel tethered when using them?
 Which technologies do they feel comfortable using?
 How do mobile users want to interact on-the-go with your organization?
o Not all website functions or content should go mobile (i.e. is there likely
to be a big demand to read your bylaws on a smartphone?!)
o Don’t reprint your desktop site on small screens; design your site to
focus on the top three to five features visitors will want on-the-go
 How will you measure success?
o Just like any other marketing initiative, it’s important to substantiate
the return on investment
o Establish clear goals and metrics for what mobile success means
Thanks for attending!
Follow us for more mobile and web insight:
@beancreative facebook.com/beancreative
2213 Mt. Vernon Avenue Alexandria, VA 22301 ph 703/684.5945 fx 703/684.5068 www.beancreative.com pg. 2