Thriving on change
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un-keynote for Rocky Mountain ProductCamp on 11/13/2010
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Thriving on change
- 1. Thriving on Change John Oechsle Executive VP Strategy & Product
- 3. Thriving on Change • Adaptive industries, organizations, and individuals – People continuously adapt to new situations to prosper and thrive – Effective communication – Constant change keeps organizations agile – Continuous learning
- 4. First satellite image August 18, 1960 Corona Discoverer 14 mission Mid-air recovery of film buckets Black & white 25-foot resolution Mys Schmidta Airfield, Russia Changing Industry
- 5. WorldView-2 Electronic downlink Mt Merapi, Indonesia Natural color November 12, 2010 12-inch resolution
- 6. Organizational Change • Either fostered or hindered • Change is ongoing, not an event • Stable reference points help people cope with change • Leadership is critical
- 7. Individual Change • People don’t resist change, we resist being changed • Some thrive, others are hostile • Different approaches to coping
- 8. Adapting to Changing Markets • Multi-source product concepts – from customers, R+D, market analysis of domains • Research - market potential, compelling reasons to buy • Value proposition and business justification; prioritize, re-prioritize • Target Market Initiative (TMI) details Whole Product – deep understanding of specific customer problem Conceptualization Concepts Domains R&D Customer Projects Business Justification TMIs Product Lifecycle - Decision Points
- 9. Turning Around Product Joint Dev Projects Early Adopters Beta Launch Decision Points • Proven Market Potential – Establish joint development partners – Early adopters for test and feedback – Refine product – Rigorous decision points for go/no-go – Launch with full marketing & sales support
- 10. Take Aways • Industry, organizational, and personal transitions to change • Change can be enabled, but not managed • Knowledge and communication are essential • Rapid delivery provides important early experience and feedback • Keep learning…and have fun doing it
- 12. Click to edit Master title style Click to edit Master text styles Second level Third level Fourth level Fifth level 1/29/2015 12
Editor's Notes
- Once product concept has proven market potential, enters product lifecycle management processEstablish joint development partners and/or early adopters to test, refine productCustomer interaction and feedbackRigorous decision points for go/no goFull launch takes early successes and propels into marketplace with full marketing and sales support