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Persuasive presentations
- 2. Persuasive Messages Are All Around Us TV Commercials Political Campaign Speech Product sample in the mail Children convincing parents Buy toy Stay up late
- 4. What is Persuasion? Persuasion encourages audience members to change Their opinions or Their behavior
- 5. Informative VS Persuasive Informative Presentations Speaker TELLS something to an audience Persuasive Presentations Speaker ASKS for something from the audience Theiragreement or a change in their opinions/behavior
- 6. Opinions & Behavior Opinion Behavior Nike makes the best Buy Nike shoes athletic shoes Cut red meat from Vegetarian diets are your diet good for your body – Eat dinner with your and good for the planet family at least five Your family is more times a week important than your job Write a letter to your Stricter drunk driving state legislator laws and punishments supporting stricter are needed. drunk driving laws
- 7. Audience Analysis No matter what your persuasive purpose is, you must understand and adapt your message to the people in your audience.
- 8. When Audience Members Agree With You You can strengthen their agreement EX: Most people agree that pollution is a problem, but most of them probably don’t spend an hour a week cleaning up their neighborhood.
- 9. When Audience Members Agree With You Presents new information Strengthens audience resistance to counter persuasion Excites the audience’s emotions Provides a personal model Advocates a course of action
- 10. When Audience DISAGREES with you Changing their opinions or behavior is challenging
- 11. When Audience DISAGREES with you As much as you may want an audience that doesn’t agree with you to come over to your way of thinking, a modest goal is more realistic. EX: You are unlikely to convince avid meat eaters to give up their steaks and become strict vegetarians. You may be able to convince them that eating smaller portions is healthier
- 12. Audience Members Are Undecided UninformedAudiences: Don’t know anything about the topic and hasn’t formed an opinion Can be persuaded easier Unconcerned Audiences: See no reason to care or to have an opinion about a topic Get their attention with VALUE STEP
- 14. Claim State your argument. Example: I am going to try to convince you that chocolate is a healthy snack.
- 15. Big Names Important people or experts can make your argument seem more convincing. Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
- 16. Logos Facts, numbers, and information can be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
- 17. Pathos Getting people to feel happy, sad, or angry can help your argument. Example: Your donation might just get this puppy off the street and into a good home.
- 18. Ethos If people believe and trust in you, you’re more likely to persuade them. Example: Believe me! I’ve been there before. I’m just like you.
- 19. Kairos Try to convince your audience that this issue is so important they must act now. Example: This is a one-time offer. You can’t get this price after today.
- 20. Research Using reliable research can help your argument seem convincing. Example: A recent study found that students who watch TV during the week don’t do as well in school.