1. Getting Your Entire Campus Community
Engaged in Career Development
All Hands on Deck:

2. • Session 1: External Forces: Pressures impacting Career
Services
• Session 2: A New Framework: How to develop a new
integrated approach that engages the entire campus
• Session 3: Moving Forward: Implementing an “all hands
on deck” approach
Learning Objectives
Lakeisha Mathews, CPRW, CPCC, GCDF

3. Who is Here?
South Plains College • Olivet Nazarene University • Bryant & Stratton College • Missouri S&T •
Ryerson University • Minot State University • Mesa Community College • William Jewell
College • Stephen F. Austin State University • Sarah Lawrence College • Ozarks Technical CC
The Career Center at East Carolina University • Spalding University • Marist College •
Vincennes University • Frostburg State University Apollo Education Group • Columbia State
Community College • Millikin University • Bronx Community College • Webster University •
Butler University College of Business SCNM • Salem Community College • The Culinary
Institute of America • Colorado Technical University • Rasmussen College • Babson College •
Spelman College • Career Planning-The College of Wooster Lakeland College • MCPHS
University • Alverno College • Skidmore College • Fairleigh Dickinson University • Brigham
Young University • Onondaga Community College Texas Christian University • Neumann
University • Lawrence University • Lake Forest Graduate School of Management • Catawba
College Eastern CT State University • Macalester College • UNC Charlotte - University Career
Center • California State University • San Marcos Cuyahoga Community College • McDaniel
College • Westminster College • Selkirk College • Hagerstown Community College • Wor-Wic
Community College • Durham College • Radford University Career Services • Richard
Stockton College of NJ • Temple University Indiana Tech Career Center • Auburn University
Career Center • Lakeland Community College-Career Services Center

4. Lakeisha Mathews, CPRW, CPCC, GCDF
Session I
“President Obama outlined an ambitious
new agenda to combat rising college
costs and make college affordable…His
plan will measure college performance
through a new ratings system so
students and families have the
information to select schools that
provide the best value.”
Session I: External Forces
Pressures Impacting the Office of Career Services

5. Getting Your Entire Campus Community
Engaged in Career Development
Agenda
External Forces
Identify external forces
Identify national trends in employment &
higher education
Understand internal forces
Define Integrated Approach to career
development4
3
2
1
Lakeisha Mathews, CPRW, CPCC, GCDF

6. The average student loan debt nation wide is between $26,000 - $29,000
Out of 37 countries, the United States ranks _____ in the world in the
percentage of young adults who complete college
The US DOE’s College Scorecard for prospective students includes costs,
graduation rate, loan default rate, median borrowing and ____________
The nations student loan debt surpassed: (a) $1 billion or (b) $1 trillion in late
2011
The Higher Education Act (HEA) which governs federal student aid is up for
congressional renewal
What skills do employers see as the most important for professionals to
succeed in the workplace
What Do You Think
1
2
3
4
5
6
Lakeisha Mathews, CPRW, CPCC, GCDF

7. External Pressures
Lakeisha Mathews, CPRW, CPCC, GCDF
Higher Education Act
Student Loan Debt
High Unemployment/Underemployment
Undecided Students
Skill Gap

8. Internal Pressures
Lakeisha Mathews, CPRW, CPCC, GCDF
Student Success
Student Retention
Enrollment Management
Academic Disconnect
Lack of Collaboration

9. Change in Labor Market
• Knowledge trumps pedigree
• Education is just a part of the professional package
• Neither companies nor professionals are loyal
• Technology and connectivity
• Globalization
• Diversity
“The education and labor market institutions
that were the foundation of a 20th century
system are out of sync with the 21st century
knowledge economy”
--Failure to Launch
Lakeisha Mathews, CPRW, CPCC, GCDF

10. Business Leaders Say Knowledge Trumps
College Pedigree
Knowledge about field 84%
Applied skills 79%
Major 28%
College/University 9%
What Employers Want

11. • Adult learner
• Distance education
• MOOCs
• Cost effectiveness
• Financial Aid
• Funding
• Help connection education to
careers
• Adopt policies that promote
gainful employment
Change in Educational Landscape

12. Questions

13. The Answer – Integrated Approach
Transformation
All Hands on Deck
Integrated
Approach

14. Goals and Objectives
Integrated Approach
• Maximize campus resources to develop students
and ensure employability.
• Provide unified services (experiential learning,
career advising/coaching).
• Ensure cost-effectiveness; lower costs.
• Ensure high level employer relations.
• Increase/ensure gainful employment.
• Connect all students to career services.

15. Education to Employment by: McKinsey Center for Government
The Skills Gap
3 Part-Framework
Enrollment
Building Skills
Finding a
Job
Finding a Job
Matchmaking | Credentials | Coordination
Enrollment
Access | Completion | Student Decisions
Building Skills
Accountability | Delivery | Curriculum

16. Three Part Framework
Finding a Job
Matchmaking | Credentials | Coordination
Enrollment
Access | Completion | Student Decisions
Building Skills
Accountability | Delivery | Curriculum
Admission Financial Aid Choosing a Major
Classroom/ Faculty Experiential Learning Learning Outcomes Services/Programs
Professional Dev. Employer Relations Employability Skills

17. Influences on a college student’s major
Power in NumbersIt Takes a Village…
Experiential
Learning
Faculty
Parental/
Family
Walmsley, Wilson & Morgan

18. Career Services has an
impact on:
– Retention
– Student persistence
– Academic success
– Graduation Rates
– Enrollment
– Placement
Return On Investment
Career Services Matters
Major Congruence
Students who base their college
major in interests and personality
are more likely to:
- Earn higher grades
- Stick with their choice
- Graduate on time
- Be more satisfied and
successful in their career
--Lawrence K. Jones, Ph.D
Choosing a College Major Based
on Your Personality

19. Who Moved My Cheese
Change Happens
They Keep Moving The Cheese
Anticipate Change
Get Ready For The Cheese To Move
Monitor Change
Smell The Cheese Often So You Know
When It Is Getting Old
Adapt To Change Quickly
The Quicker You Let Go Of Old Cheese,
The Sooner You Can Enjoy New Cheese

20. Revolution
• Wake Forrest
• Rethinking Success

21. 1. Connections with student and faculty communities
2. Connections with alumni and parent communities
3. Connections with employer communities
Leading the Way
Stanford’s Career Connections Model

22. Institutional Focus:
Imagine your future – Design your career
• Academic majors: focused on real world
• Experiential Learning: outside of classroom experience
• Career Services: placement rate
Leading the Way
Stevenson’s Career Architecture

23. Institutional Focus:
Knowledge that works
• Developing students employability skills
• Engaging the entire campus community
• Connecting students to alumni and employers
Leading the Way
University of Baltimore’s Career Cycle

24. • Interim Solution
• Consultant
• Campus wide input
How Did We Get Here
• Total enrollment: 6,518
• Full-time: 48.7 percent
• Part-time: 51.3 percent
• Average Age: 28, 32, 27
• Student-faculty ratio: 15.2:1
• USM system
• Urban education/Heart of
Charm City
• Finish4Free
UB At-A-Glance:

25. • Multiple ways to implement
an integrated approach
• Not one size fits all
A Word of Wisdom

26. • The plan to make college more affordable
• A Road Map for Transforming the College-to-
Career-Experience
• Failure to Launch
• College Productivity: Four Steps to Finishing
First
Key Reading for Today

27. Questions
Next Session: Wednesday, April 9, 2014
Lakeisha Mathews, CPRW, CPCC, GCDF
University of Baltimore, Career and Professional Development Center
http://www.linkedin.com/in/lakeishamathews/
lmathews@ubalt.edu