![How [NOT] to design your
information
The art of designing a sure-to-fail
information presentation.
By Leslie Naden](https://image.slidesharecdn.com/hownottopresentation-130504162231-phpapp01/85/li819-how-not-to-presentation-1-320.jpg?cb=1367684633)
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LI819 How NOT To Presentation
- 1. How [NOT] to design your information The art of designing a sure-to-fail information presentation. By Leslie Naden
- 2. So you need to present some information… There are plenty of good ways to organize and present information. But there are also a lot of BAD ways…
- 3. Never plan ahead You think better on the fly, right? I’m sure it’ll all work itself out…
- 4. Ignore your information type Choose the wrong format! There are lots of ways to choose the wrong format… Image courtesy of imagerymajestic. On http://www.freedigitalphotos.net
- 5. Do what’s easy… Don’t strain yourself to come up with something different or useful. That’s not your job!
- 6. Do what’s comfortable Just pick your favorite format and go with that. It’ll work out for sure.
- 7. Do what everyone else is doing It worked for them, so it’ll work for you, right? (Even if it didn’t really work for them.)
- 8. Don’t think, just pick one It’s not really that important. Anything will do.
- 9. Ignore your audience It’s not like this presentation is for them anyways, right? So many ways to ignore them, too… Image courtesy of imagerymajestic. On http://www.freedigitalphotos.net
- 10. Don’t get to know them Nobody really wants a presentation that is tailored to their interests.
- 11. T.M.I. So much information… Why not just give them all of it?
- 12. Leave them wanting (too much) more Keep that information ambiguous and confusing. Surely they can figure it out.
- 13. Make a mountain out of a molehill Who doesn’t love a good old un- simplified and complicated presentation?
- 14. Make it boring! If it’s too interesting, they might actually listen and learn something.
- 15. Congrats! No way your presentation is going to succeed! All images, unless otherwise indicated, are credited to http:// www.stockvault.net/
Notes de l'éditeur
- For my presentation, I decided to give a tutorial on organizing information in a way that is a sure-fire failure.
- In this class, we’ve learned about so many different ways to organize or repackage information to really reach our audiences and spread ideas that stick, and we’ve also learned about things to avoid in order to keep our presentations successful. I’m going to focus on what to do if you DON’T want a successful presentation. If you follow these guidelines, you are sure to create a simply terrible information resource.
- First, it’s very important to make sure you do not plan ahead before creating your presentation or information source. If you plan ahead, you run the risk of actually choosing a useful or engaging method by which to send out your information.
- It’s important to pay no mind to the type of information you are hoping to share. There are a number of ways by which you can be sure to choose a format that clashes terribly with your information type.
- One of these ways is to simply do what’s easiest! If it’s going to require any kind of work or innovation, it’s probably too good. The lazier you are, the better.
- Similarly, be sure to choose something in your comfort zone. No one likes to let go of their security blanket, like that same old infographic template you’ve been using for every presentation for the last 3 years. So why do it? Go with what’s most comfortable for you.
- You can also choose a format based on what everyone else has done. Innovation is overrated. Focus on using everyone else’s ideas, especially if they don’t mesh well with your information.
- Better yet, don’t think about it at all! Just close your eyes and pick one. Chances are, you’ll pick something really awful!
- Another big way to make your presentation crash and burn is to entirely disregard your audience. Here are a few great ways to make your audience hate your presentation.
- Don’t make any effort to learn anything about your audience. Demographic, interests, goals: ignore it all. If you don’t, your presentation might be too interesting.
- Also, it’s really great to just load your audience with information. That way, you can ensure that they will tune you out or forget everything you share.
- On the other hand, you could also remove so much information that there’s no way any meaning could be discerned from your presentation. Have a confusing image or a puzzling quote? Remove as much context as possible to keep your audience guessing.
- Try to find the most complicated way to express ideas. Overblown complexity will give mystique to your presentation and headaches to your audience.
- Finally, you can ensure that your audience will not listen by making your presentation as boring as possible. Be certain to remove all hints of innovation, humor, or storyline.
- And there you have it! If you follow these steps, there is no way your information resource could possibly succeed. I hope this was helpful! Thanks, and take care!