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Check-In, QR-Code & Co.
 Welche Chancen bieten Location Based
       Services an Standorten?




   Oliver Schmidt, Dailyplaces GmbH, os@dailyplaces.com
Dailyplaces GmbH

•   Location Based Social Network

•   „Your friends know where to go“

•   Start-up, 10 Mitarbeiter

•   Trifels-Verlag („GelbeSeiten“)
    als Investor

•   Facebook/Twitter Verknüpfung
Überblick
• Wie werden LBS an Standorten genutzt?
• Typische Problemstellungen
• Welche Arten von LBS gibt es?
• Was bedeutet Mobile Tagging?
• Welche Chancen ergeben sich daraus für
  Standorte?


                                   »Y O U R F R I E N D S K N O W W H E R E T O G O «
Location Based?




                  »Y O U R F R I E N D S K N O W W H E R E T O G O «
Wie werden LBS an Standorten genutzt?
Erfolgsparameter

                          Location Based
Social Graph              Engagement




                      +




                                       »Y O U R F R I E N D S K N O W W H E R E T O G O «
Wie werden LBS an Standorten genutzt?


                     Empfehlungen
Social Graph




                                      Posts/Fotos
                     Badges, Items


                                     Mobile Tagging


                      Check-Ins?
                                       Coupons




               Location Based Engagement
                                               »Y O U R F R I E N D S K N O W W H E R E T O G O «
Welche LBS gibt es?
Die “Big Player”:
Facebook Places (Deals), Google Places/Hotpot

Die Mobile Couponing Spezialisten:
z.B. Coupies, MyMobai, Gettings

Die Location Based Social Networks:
z.B. Foursquare, Gowalla, Dailyplaces

Die Mobile Social Gaming Anbieter:
z.B. MyTown, SCVNGR, Gbanga

Weitere: QYPE, kaufDA, Groupon.de...
                                                »Y O U R F R I E N D S K N O W W H E R E T O G O «
Big Player




             »Y O U R F R I E N D S K N O W W H E R E T O G O «
»Y O U R F R I E N D S K N O W W H E R E T O G O «
»Y O U R F R I E N D S K N O W W H E R E T O G O «
Typische Probleme


Nutzer: “Ich habe einen
Gutschein gewonnen”
                                       Verkäufer: “Sorry, da muss
                                        ich erst den Chef fragen”


                      Kommunikation?
                                            Standort/
                                              PoS




                                                         »Y O U R F R I E N D S K N O W W H E R E T O G O «
Mobile Couponing Spezialist




                         »Y O U R F R I E N D S K N O W W H E R E T O G O «
Mobile Social Gaming




                       »Y O U R F R I E N D S K N O W W H E R E T O G O «
Location Based Social Networks




                          »Y O U R F R I E N D S K N O W W H E R E T O G O «
Location Based Social Networks




                          »Y O U R F R I E N D S K N O W W H E R E T O G O «
Typische Probleme


                                                 Umkreis 200m

Nutzer: “Ich habe hier 10                 Verkäufer: “Diesen Kunden
Check-ins und bin der Major”              habe ich noch nie bei uns
                                          gesehen”


                               Check-in
                                                  Standort/
                                                    PoS




                                                                »Y O U R F R I E N D S K N O W W H E R E T O G O «
Noch mehr Badges sammeln?
Oder mehr Rabatte?
Was ist mit Mobile Tagging?




                              »Y O U R F R I E N D S K N O W W H E R E T O G O «
Tag your world!




                  »Y O U R F R I E N D S K N O W W H E R E T O G O «
Tag your world!




                  »Y O U R F R I E N D S K N O W W H E R E T O G O «
Bahnhofsviertelnacht - Frankfurt
   Kampagne der Stadt Frankfurt & Dailyplaces GmbH, August 2010

   - Einsatz von QR-Codes an 31 Standorten
   - Verknüpfung Facebook und Twitter-Seiten der Stadt Frankfurt




                                                           »Y O U R F R I E N D S K N O W W H E R E T O G O «
Walk in, Scan Products and get Rewards!




                                »Y O U R F R I E N D S K N O W W H E R E T O G O «
Einige Shopkick - Zahlen
Jan 2011:
„Nur“ 750.000 Nutzer (Foursquare ca. 5 Mio. Nutzer),

aber...


- 3 Mio. Scans an 250.000 Locations in 3 Monaten
- 20% sind mehrmals pro Woche aktiv
- Kunden wie P&G, Kraft Foods, Macyʻs
- ein funktionierendes Business-Modell
= Pay-per-Visit(Kickbucks)




                                               »Y O U R F R I E N D S K N O W W H E R E T O G O «
Empfehlungen von Freunden
     werden wichtiger




                       »Y O U R F R I E N D S K N O W W H E R E T O G O «
Chancen für Standorte



Kunden an den Standort binden
-> Location Based Engagement




                          »Y O U R F R I E N D S K N O W W H E R E T O G O «
Chancen für Standorte



  Freundesnetzwerke nutzen




                             »Y O U R F R I E N D S K N O W W H E R E T O G O «
Chancen für Standorte



 Kommunikation am Standort




                         »Y O U R F R I E N D S K N O W W H E R E T O G O «
Chancen für Standorte



  Es gibt nicht nur Facebook!




                            »Y O U R F R I E N D S K N O W W H E R E T O G O «
Vielen Dank!
    Oliver Schmidt
   Dailyplaces GmbH
  os@dailyplaces.com
     @OliSchmidt




                       »Y O U R F R I E N D S K N O W W H E R E T O G O «

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QR-Codes, Check-ins & Co.

  • 1. Check-In, QR-Code & Co. Welche Chancen bieten Location Based Services an Standorten? Oliver Schmidt, Dailyplaces GmbH, os@dailyplaces.com
  • 2. Dailyplaces GmbH • Location Based Social Network • „Your friends know where to go“ • Start-up, 10 Mitarbeiter • Trifels-Verlag („GelbeSeiten“) als Investor • Facebook/Twitter Verknüpfung
  • 3. Überblick • Wie werden LBS an Standorten genutzt? • Typische Problemstellungen • Welche Arten von LBS gibt es? • Was bedeutet Mobile Tagging? • Welche Chancen ergeben sich daraus für Standorte? »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 4. Location Based? »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 5. Wie werden LBS an Standorten genutzt?
  • 6. Erfolgsparameter Location Based Social Graph Engagement + »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 7. Wie werden LBS an Standorten genutzt? Empfehlungen Social Graph Posts/Fotos Badges, Items Mobile Tagging Check-Ins? Coupons Location Based Engagement »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 8. Welche LBS gibt es? Die “Big Player”: Facebook Places (Deals), Google Places/Hotpot Die Mobile Couponing Spezialisten: z.B. Coupies, MyMobai, Gettings Die Location Based Social Networks: z.B. Foursquare, Gowalla, Dailyplaces Die Mobile Social Gaming Anbieter: z.B. MyTown, SCVNGR, Gbanga Weitere: QYPE, kaufDA, Groupon.de... »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 9. Big Player »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 10. »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 11. »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 12. Typische Probleme Nutzer: “Ich habe einen Gutschein gewonnen” Verkäufer: “Sorry, da muss ich erst den Chef fragen” Kommunikation? Standort/ PoS »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 13. Mobile Couponing Spezialist »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 14. Mobile Social Gaming »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 15. Location Based Social Networks »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 16. Location Based Social Networks »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 17. Typische Probleme Umkreis 200m Nutzer: “Ich habe hier 10 Verkäufer: “Diesen Kunden Check-ins und bin der Major” habe ich noch nie bei uns gesehen” Check-in Standort/ PoS »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 18. Noch mehr Badges sammeln?
  • 20. Was ist mit Mobile Tagging? »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 21. Tag your world! »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 22. Tag your world! »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 23. Bahnhofsviertelnacht - Frankfurt Kampagne der Stadt Frankfurt & Dailyplaces GmbH, August 2010 - Einsatz von QR-Codes an 31 Standorten - Verknüpfung Facebook und Twitter-Seiten der Stadt Frankfurt »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 24. Walk in, Scan Products and get Rewards! »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 25. Einige Shopkick - Zahlen Jan 2011: „Nur“ 750.000 Nutzer (Foursquare ca. 5 Mio. Nutzer), aber... - 3 Mio. Scans an 250.000 Locations in 3 Monaten - 20% sind mehrmals pro Woche aktiv - Kunden wie P&G, Kraft Foods, Macyʻs - ein funktionierendes Business-Modell = Pay-per-Visit(Kickbucks) »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 26. Empfehlungen von Freunden werden wichtiger »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 27. Chancen für Standorte Kunden an den Standort binden -> Location Based Engagement »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 28. Chancen für Standorte Freundesnetzwerke nutzen »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 29. Chancen für Standorte Kommunikation am Standort »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 30. Chancen für Standorte Es gibt nicht nur Facebook! »Y O U R F R I E N D S K N O W W H E R E T O G O «
  • 31. Vielen Dank! Oliver Schmidt Dailyplaces GmbH os@dailyplaces.com @OliSchmidt »Y O U R F R I E N D S K N O W W H E R E T O G O «