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1. Is Niche Marketing For You?
Is niche marketing for you? Of course, it is! If you are trying to make money on the Internet, you
must narrow down your focus. Niche marketing, by definition, means focusing on a small portion
of a general category. Instead of creating a website about pets, create one about dogs. Or
narrowing it down even more: poodles.
Creating one small website may not produce the thousands of dollars you wish, but think of
creating multiple websites based on tight niches. That is where the money will come in because
that is what the public will be looking for.
The first thing you will do is to find the first niche by researching keywords. Using
http://wordtracker.com will be a big help in finding related keywords for the niche you are
researching. Look for a KEI of at least 10. A KEI of 100 is best and if it’s over 400, you’ve won
the jackpot!
After you have found your particular niche, you will need to get the content for your website.
You will have to either write articles, re-write private label articles, have articles written for you or
use articles from other authors. You must keep the author’s resource box (bio) that is located at
the end of the article with the article when you use it. You can find these articles in article
directories. You’ll find tons of article directories by typing “article directory” into Google Search.
Each article will be based upon a keyword or keyword phrase.
Now, you will need to register a domain name; something like yoursitename.com. It should be
based as closely as possible on your website’s niche topic. You will also need web hosting so
you will have a home for your website.
Next, you need to Montetize your site. Look for multiple ways to bring income in from your
website.
Add affiliate programs and Google Adsense. Be sure you have good (real) content on your
website before asking Google to approve your account. They frown on “Under Construction”
notices and your account will not be approved.
Choose affiliate products that compliment your website’s niche. Don’t put gambling banners
and ads on a site that’s about dogs. That’s not what your site’s visitors are looking for. If you
don’t know where to look for affiliate products, you can find nearly any product for your niche at
ClickBank.com.
Get a product to sell on your site. Write an ebook about your niche or have one written for you.
Write a sales page and use PayPal to accept payments.
The last step is to get traffic. Your web pages need to be optimized for the keyword or keyword
phrase that your page content is based on. Remember at the beginning when you wrote your
articles based on a keyword? That keyword needs to appear in your article (page) title, in the
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2. Heading, in the first paragraph and at least a couple times in the body of your article so the
search engines can find it.
Another way to get traffic is to write more articles and submit them to article directories. I believe
this is one of the best free traffic generators there is.
Blogging is also an excellent way to get visitors to your website. Most cpanel servers have
Fantastico which installs WordPress with just a few steps. When you have a blog, every time
you post an article or other information, it “pings” the pinging services. This causes your site to
be spidered by the search engines quicker than just using one or two methods of traffic
generation.
You can make money in niche marketing, but it will take effort. Carefully do your research,
follow search engine optimization rules, and go for the traffic.
Author: Jude Wright
Niche Marketing – Three Successful Business Models
So you’ve decided on a Niche Market, you’ve researched it, created your product and found
there’s a potential gold mine in it, now you have to decide how you’re going to set your
business up. To help you decide here are three successful models to consider.
Niche Business Model One – The Mini-Site
This is probably the most common model online based on a single niche product. Here’s the
process :
==> Buy a domain name based on your main keyword/phrase.
==> Create and set up a sales page and thank you/download page (mini-site) targeting the
niche.
==> Drive targeted traffic to the site.
==> Once established and producing revenue, find a different niche and repeat the process
again and again.
This model is relatively quick and easy to set up and requires almost zero maintenance once
it’s up and running. It also provides safety in numbers, because if one of your sites fails you still
have income from all the others.
On the downside this can be quite an expensive model as each niche you target will require a
domain name and hosting for each website unless you have a hosting package which allows
you multiple domains on the same account.
Niche Business Model Two – The Network
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3. This model is similar to the one we covered above, but in this case you have a series of
mini-sites all focusing on a main niche theme. Each mini-site is targeted at a different sub-niche
within the main theme and each site islinked to the others to produce a network. If this sounds a
little complicated, don’t worry, it’s not. Here’s how it works :
==> Choose a main theme – for example Yoga.
==> Select a series of sub niches and build a mini-site for each. This could be:
- mini-site A – Yoga for beginners
- mini-site B – Hatha Yoga
- mini-site C – Yoga mats
==> Link all the mini-sites to each other i.e. mini-site A to B and C, mini-site B to A and C etc.
==> Drive targeted traffic to the sites.
==> Keep adding more sub-niche mini-sites and linking.
As with the Mini-Site model this is relatively quick and easy to set up, though it does require a
little more work to establish the cross-linking of all the sites. But there is an added advantage
here that the reciprocal linking should help improve search engine ranking for each site.
This model is also relatively maintenance free once set up, apart from checking that all the links
are working properly from time to time. As with model one, it also provides safety in numbers
and separate income streams.
But like model one, this can also be quite expensive as each sub-niche you target will require a
separate domain name and hosting etc.
Niche Business Model Three – The Content Site
This model is similar to number two except that the income streams come “not” from linking
individual mini-sites, but from linking the different sub-niche sections within the same domain.
Here’s how this one works :
==> Choose a main theme – we’ll stick with Yoga again.
==> Select a series of sub niches, for example:
- Yoga for beginners
- Hatha Yoga
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