The small business world is embracing all aspects of business marketing; especially online marketing. Due to the fact that most people go online to search for local products or services, businesses have to do everything in their power to get in front of them if they want to capture some of that business. One of the most effective ways to do so is by making sure their business comes up high in the search engine results when consumers are looking for what they have to offer. Local SEO (search engine optimization) is the process of preparing your website and other web properties to get more targeted exposure. There are a lot of different ways to optimize your online properties including on-site optimization, off-site optimization, local directories, and much more. However, many business owners often become confused about what they should be focusing on when it comes to local SEO.

1. LOGO
10 Loc al SEO Ti ps
f or Your Loc al
Bus i ness
Presented by: Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com

2. Tip #1
Claim Your Business on Local
Directories and Review Sites
 Claim Your Business on Local
Directories and Review Sites
 Google+ Local
 Yahoo
 Bing
 Yelp
 Merchant Circle
 And others

3. Tip #2
Ask Your Customers for Reviews
 Most consumers today go online to
find local products and/or services
 The more reviews your business has,
the more credible you are in the eyes
of local consumers

4. Tip #3
Use the Same Business Name, Address, and
Phone Number Across the Board
 This includes your website, your local
directory listings, and your social
media pages
 Multiple locations need to have
separate online properties for each
location

5. Tip #4
Use a Local Phone Number on Your Website
 Avoid using ONLY a toll-free number
on your website
 A local number helps the search
engines verify your location, which is
crucial for businesses trying to capture
local customers

6. Tip #5
Get Links from Local Sources
 Helps improve the strength of your
website in terms of local SEO
 Allows you to network with peers in
your local area and open up new
opportunities

7. Tip #6
Add Fresh, Unique Content to
Your Site Consistently
 Search engines LOVE fresh, unique
content and reward you for having it
 Add a blog to your website and post to it
often
 Post news, business announcements,
helpful tips, and more

8. Tip #7
Include Keywords in Your Website Page Titles
 Every page of your website can be indexed by
the search engines
 Include some of the popular keyword terms that
local consumers type into the search engines
when looking for your type of product or service

9. Tip #8
Make Sure You Use the Right Keywords
 Don’t “guess” which keywords you should focus
on in your local SEO efforts
 Use a keyword tool to help you see exactly
which keywords are being searched for the
most and build around those terms

10. Tip #9
Use Your Location in the Optimization Process
 If you want to attract “local” consumers, you
should include geographic terms in your
optimization, such as your city and state
 This tells the search engines exactly where you
are located and helps to draw in local, targeted
traffic

11. Tip #10
Keep Branding Tight
 Use the exact same name for all of your online
properties in order to get a strong, solid online
brand
 Even if you operate under different businesses
names, choose one and focus on that for the
best results

12. If you would like more
LOGO information about Local SEO,
contact me at 917-677-9937
For a FREE Consultation
Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com