Expert advice on how to maximise the value of your brand, and how LCM can help you develop a brand which matches your culture and supports your ongoing success.
7. Where branding fits in marketing Product A Resellers Direct Marketing Segment 1 Reputation PRODUCTS , BRANDS, VALUE PROPOSITION INTERNAL PARTNERS & CHANNEL CUSTOMERS & SEGMENTS USAGE, LOYALTY, REFERRALS & CASE STUDY COMMUNICATIONS Product B Product C Product X Alliances Distributors Segment 2 Segment 3 Segment X Web PR Networks & Communities Pricing
22. Marketing Peek blog.lcm.co.uk Thank you & stay in touch Passionate. Professional. Visionary. LCM_UK www.lcm.co.uk 0845 345 6969 [email_address]
Notes de l'éditeur
How we develop your visual branding (and what we think you should do at the same time)
Develop a brief for your brand With your staff / clients / users discuss/create/evaluate/refine your values as a business and what you stand for Assess your vision and mission statement Look at your position in the market place Consider your audience(s)
How we develop your visual branding (and what we think you should do at the same time)