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How to build a brand and protect it

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LCM
LCM

Expert advice on how to maximise the value of your brand, and how LCM can help you develop a brand which matches your culture and supports your ongoing success.

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28 April 2010 How to build a brand & protect it Passionate. Professional. Visionary.
Who are LCM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clients we work with
What would you like to get out of today?
What is brand?
Or maybe the question is… what isn’t brand? ,[object Object]
Where branding fits in marketing Product A Resellers Direct Marketing Segment 1 Reputation PRODUCTS , BRANDS, VALUE PROPOSITION INTERNAL PARTNERS & CHANNEL CUSTOMERS & SEGMENTS USAGE, LOYALTY, REFERRALS & CASE STUDY COMMUNICATIONS Product B Product C Product X Alliances Distributors Segment 2 Segment 3 Segment X Web PR Networks & Communities Pricing
Key steps to a successful brand
The visual design phase/branding process
 
 
 
The proposition/collateral/content process ,[object Object],[object Object],[object Object]
Key steps to a successful brand cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]
When to assess your brand & proposition collateral
When starting up or merging
New strategy
New product/product re-brand
Takeover
Commercial benefits of having a strong brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is your brand worth?
Marketing Peek blog.lcm.co.uk Thank you & stay in touch Passionate. Professional. Visionary. LCM_UK www.lcm.co.uk 0845 345 6969 [email_address]

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How to build a brand and protect it

Notes de l'éditeur

  1. How we develop your visual branding (and what we think you should do at the same time)
  2. Develop a brief for your brand With your staff / clients / users discuss/create/evaluate/refine your values as a business and what you stand for Assess your vision and mission statement Look at your position in the market place Consider your audience(s)
  3. How we develop your visual branding (and what we think you should do at the same time)