2. Agenda
About Lead User Innovation
Why What Where and How of
Lead User Innovation
Present and Future of LUI
What is in it for Marketers
3. What is Lead User
Innovation?
The Lead User Innovation is a market research
tool that may be used by companies and / or
individuals seeking to develop breakthrough
products.
4. Why Do Users
Innovate?
Heterogeneous needs
Companies looks at the common needs and
cannot cater to each customer
Look for cheaper alternatives/ cost
effective
hence
5. Who are the lead
users?
They face the needs that will be general in the
marketplace but face them months or year before
the bulk of that marketplace encounters them.
6. Why study Lead
Users?
With their real-world experience with a
need can provide the most accurate data
regarding it.
With rapid evolving needs, only users at the
front of the trend will have experience
with the tomorrow’s needs today.
7. Lead User Method
Start the
lead user
process
•Building a
team
•Defining the
target market
•Defining the
goals of the
lead user
involvement
Identification
of needs
&Trends
•Interviews with
experts
•Scanning of
literature,
Databanks,
Internet
•Selection of
most attractive
trends
Identification
of lead users
•Networking based
search for lead
users
•Screening of
first ideas &
solutions
generated by lead
users
Concept
Design
•Workshop with
lead users to
improve the
product concept
•Evaluation &
documentation of
the concept
9. The Present and
Future of
LUI
With the rise and spread of
web 2.0 users across the world
are able to co-create and
innovate.
Crowd Souring
Forums
Open Source
